The global active backpack market size was estimated at around USD 5.46 billion in 2022 and it is projected to hit around USD 12.52 billion by 2032, growing at a CAGR of 8.65% from 2023 to 2032. The active backpack market in the United States was accounted for USD 2.3 billion in 2022.
Key Pointers
Report Scope of the Active Backpack Market
Report Coverage | Details |
Revenue Share of North America in 2022 | 41% |
CAGR of Asia Pacific from 2023 to 2032 | 9.83% |
Revenue Forecast by 2032 | USD 12.52 billion |
Growth Rate from 2023 to 2032 | CAGR of 8.65% |
Base Year | 2022 |
Forecast Period | 2023 to 2032 |
Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
Companies Covered | Arc'teryx; CamelBak; Deuter Sport GmbH; Samsonite IP Holdings S.AR.L; JanSport, a VF Company; Kelty; Osprey Packs; The North Face; Patagonia, Inc.; Columbia Sportswear |
An increasing number of people participating in recreational activities such as hiking, camping, fishing, biking, running, and other sports activities has significantly boosted the sales of sporting products, including active backpacks. According to a report by the Outdoor Industry Association, the outdoor recreation participant base grew 2.2% in 2021 to 164.2 million participants, outpacing the overall U.S. economy. Moreover, according to a 2021 ISPO study, the majority of Europeans-or 81% participated in outdoor activities the year before.
The most popular activity was found to be hiking, which was followed by jogging, cycling, trekking, and mountaineering. The research additionally found that, among 39% and 33% of all respondents, respectively, hiking and jogging were the two most popular outdoor activities. Cycling tours also registered a considerable increase in popularity in 2020 in Europe.
In addition, active backpacks have become a popular fashion statement in recent years due to their versatility and functionality. Many backpacks now come in stylish designs, colors, and patterns, making them fashionable accessories that complement a person's style and personality. For instance, Nike’s fashionable backpacks included utility-based features via brands such as Brasilia. These training backpacks are designed for athletes and feature a durable, water-resistant exterior, a large main compartment for gear, and a separate ventilated shoe compartment. In addition to their appearance, the features of an active backpack can also contribute to their fashion status. For example, backpacks with smart technology such as wireless chargers, built-in speakers, or LED lights are not only practical but also innovative and eye-catching.
Furthermore, active backpacks have become popular for various occasions, from outdoor adventures to daily commutes, and even as a substitute for traditional handbags. This versatility allows people to express their sense of style and individuality while meeting their practical needs. For instance, Under Armour offers Hustle 4.0 Backpack designed for sports and gym goers and features a water-repellent finish, a padded laptop compartment, a front pocket for organization, and two side water bottle pockets. Overall, active backpacks have become a fashion statement due to their combination of style, functionality, and versatility. As a result, they are increasingly seen as essential accessories that reflect a person's fashion sense and lifestyle. The multi-functionality of backpacks serves as a key driver for the market, as consumers seek versatile and adaptable products to meet their various needs and preferences.
However, the rise of counterfeit goods is impeding market expansion. Over the anticipated timeframe, the ease with which counterfeit goods are available is projected to provide challenges to market expansion. The price difference between counterfeit and branded products is a significant barrier to the market. Competition from other bags and baggage kinds, such as messenger bags, duffel bags, and rolling suitcases, is one of the main obstacles. Depending on their unique requirements, preferences, or travel plans, consumers may choose various substitutes, which could impact the market for active backpacks.
Changing consumer preferences can pose a challenge to the active backpack market in several ways. As consumer preferences shift towards more sustainable and eco-friendly products, active backpack manufacturers must adapt to meet these changing demands. This may involve investing in new materials or manufacturing processes, which can be costly and time-consuming. In addition, changing consumer preferences can also lead to a shift in the types of features and functions consumers seek in active backpacks. For instance, as more consumers prioritize sustainability, they may also look for backpacks incorporating eco-friendly features, such as recycled materials or renewable energy sources. If manufacturers are slow to adapt to these changing demands, they may find themselves losing market share to competitors who are quick to respond.
Furthermore, the online portal, both e-commerce and company websites, offers various growth opportunities for the market. Consumers prefer e-commerce websites on account of increasing access to the internet, convenience, greater variety, and cost benefits. Consumers can compare a wide range of products on websites and make an informed decision. In addition, products purchased through e-commerce websites are delivered to the doorstep, thus offering convenience to customers. Additionally, many websites offer huge discounts throughout the year, making expensive products such as active backpacks affordable to an extent. Such offers attract a large consumer base and provide opportunities for increased sales of active backpacks.
Type Insights
The sports segment accounted for a share of over 46% in 2022. The participation rate of people in sports has been increasing steadily over the past few years, with more individuals adopting an active lifestyle. Several factors, including increasing awareness of the health benefits of regular exercise, rising disposable incomes, and the availability of more diverse and accessible sports and fitness options, have driven this trend. The growing participation rate in sports has created a strong demand for sports accessories like sports backpacks, as athletes/people need these items to support their active lifestyle. Additionally, the increasing popularity of sports among youth and the rising trend of athleisure trends have also contributed to the growth of the stylish sports backpack industry.
The hiking/trekking segment is anticipated to grow at a CAGR of 10.11% over the forecast period from 2023 to 2032. Sales of backpacks for hiking are anticipated to be driven by comfort-based backpacks, ongoing product launches targeting hikers, and increased participation in outdoor activities, particularly among young people. Manufacturers focus on lightweight materials and designs to introduce new hiking backpacks. Consumers seek lightweight backpacks that are simple to carry on lengthy hikes. Due to this, active backpack manufacturers use novel materials like carbon fiber, Dyneema fiber, and lightweight nylon, and streamlined designs with reduced bulk.
Size Insights
The 20L-40L active backpack size accounted for a share of over 51% in 2022. Hikers mostly use active backpacks with a 20 to 40-liter capacity, as they are required to carry a large number of supplies and hiking gear. These backpacks are highly durable and adjustable to withstand rigorous hiking or sporting activity. They come with numerous features and compartments that allow for customization and organization of gear, making it easier for users to find and access the items quickly. Many players offer active backpacks in this size. For instance, Black Diamond’s backpacks in the 20 to 40-liter range come with customizable options like adjustable harnesses and hip belts, multiple compartments for organization, and trekking pole and ice axe attachments. Similarly, Gregory Packs offers backpacks with adjustable harnesses, interchangeable hip belts, and numerous pockets and compartments for organization.
The backpack segment with a size less than 10L is expected to grow at a CAGR of 10.53% over the forecast period. Active backpacks with a volume capacity of less than 10 liters are typically used for activities that require minimal equipment and gear, such as running, cycling, or small hiking trails. For example, runners may use a small backpack to carry essentials such as water, energy gels, and a phone, while cyclists might use it to hold a repair kit, snacks, and a water bottle. These backpacks are often designed to be lightweight and compact, allowing the wearer to move freely and quickly.
Price Point Insights
Backpacks ranging from $51 - $100 accounted for a share of over 26% in 2022. Backpacks in this price segment appeal to consumers willing to spend a little more on additional features and higher quality. Customers who may not be willing to spend more than USD 100 on a backpack can still find a high-quality and functional option within this price range. The North Face is a well-known brand offering active backpacks priced at USD 51 to USD 100, including the Borealis and Recon series. These backpacks come with features such as padded straps, multiple pockets and compartments, and a comfortable and breathable back panel. More individuals are taking up outdoor hobbies like hiking, camping, and cycling. These consumers are looking for backpacks that offer improved functionality and durability within a specific price range.
The backpack segment ranging under $50 is anticipated to grow at a CAGR of 10.95% over the forecast period. As more people engage in outdoor activities like exercising and traveling, there is a growing demand for affordable backpacks that can withstand the rigors of outdoor use. Active backpacks under USD 50 are well-positioned to meet this demand by providing a cost-effective option for consumers who are just starting to explore outdoor activities or may not have a lot of disposable income to spend on the necessary gear. Moreover, advances in material science and manufacturing processes have made it possible to manufacture comparatively durable active backpacks at a lower cost. Players that offer active backpacks in this price range include AmazonBasics; High Sierra; TETON Sports; and Outlander.
Distribution Channel Insights
The specialty stores segment accounted for a share of over 46% of the global revenue in 2022. Specialty stores often carry a wide selection of active backpacks from different brands and in various price ranges. This allows customers to compare and choose from a variety of options, ensuring that they find a backpack that meets their needs and preferences. As sports enthusiasts or hikers need a backpack that fits well and is comfortable to wear during their activities, specialty stores often allow customers to try on backpacks to ensure a good fit and comfortable wear. Specialty stores continue to remain popular, as many customers prefer in-store shopping. Retailers can offer advice and recommendations on individualized items that further can be customized to meet the demands of the customer.
The sales through the online channel are projected to grow at a CAGR of 10.22% over the forecast period. E-commerce has grown in popularity over the past few years as a result of the convenience of online shopping. Online shopping is becoming increasingly popular as it allows consumers to compare several options on a single platform.
Several niche players offer high-quality active backpacks for various sports activities and travelers online. These players pose new challenges to other renowned market players, such as Osprey Packs and CamelBak. E-commerce has significantly changed consumers’ shopping choices and trends as it offers benefits such as doorstep delivery, heavy discounts, and the availability of a wide range of products on a single platform. Key players in the market are increasingly launching e-commerce websites to capitalize on the rising popularity of online shopping among millennials and Gen Z.
Regional Insights
North America held a share of over 41% of the global market in 2022. The primary driver propelling the market is the availability of several adventure sports destinations in the U.S. and Canada. According to Outdoor Industry Association, behind biking, jogging, and fishing, hiking is the fourth most popular sport in the U.S. According to the same source, in 2021, 54% of Americans aged six and older engaged in outdoor recreation at least once. The number of outdoor participants increased by 6.9% since March 2020. Moreover, according to the Sports & Fitness Industry Association (SFIA), a total of 236.9 million Americans, or 77.6% of the population, engaged in at least one activity in 2022.
The market in Asia Pacific is anticipated to grow with a CAGR of 9.83% over the forecast period. The growing popularity of active backpacks among those who enjoy sports and treks and the well-established sports industry in the region drive the sales of active backpacks across Asia Pacific. The rising popularity of outdoor recreational activities is an important factor driving the growth of the Asia Pacific market.
Consumers are increasingly participating in outdoor activities owing to changing lifestyles and attitudes, rising leisure spending, and the mental and physical health advantages of outdoor activities. Due to rising urbanization and hectic work schedules, people are finding it more challenging to spend time outdoors with their family and friends. Therefore, an increasing number of people have started camping with their friends and families over the weekend. These factors are expected to drive the growth of the active backpack industry in Asia Pacific.
Active Backpack Market Segmentations:
By Type
By Size
By Price Point
By Distribution Channel
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Active Backpack Market
5.1. COVID-19 Landscape: Active Backpack Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Active Backpack Market, By Type
8.1. Active Backpack Market, by Type, 2023-2032
8.1.1. Hiking/Trekking
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Camping and Travelling
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Sports
8.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Active Backpack Market, By Size
9.1. Active Backpack Market, by Size, 2023-2032
9.1.1. Less than 10L
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. 10L-20L
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. 20L-40L
9.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Active Backpack Market, By Price Point
10.1. Active Backpack Market, by Price Point, 2023-2032
10.1.1. Under $50
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. $51 - $100
10.1.2.1. Market Revenue and Forecast (2020-2032)
10.1.3. $101 - $150
10.1.3.1. Market Revenue and Forecast (2020-2032)
10.1.4. $151 - $200
10.1.4.1. Market Revenue and Forecast (2020-2032)
10.1.5. $201 - $250
10.1.5.1. Market Revenue and Forecast (2020-2032)
10.1.6. Above $250
10.1.6.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Active Backpack Market, By Distribution Channel
11.1. Active Backpack Market, by Distribution Channel, 2023-2032
11.1.1. Specialty Stores
11.1.1.1. Market Revenue and Forecast (2020-2032)
11.1.2. Retail Stores
11.1.2.1. Market Revenue and Forecast (2020-2032)
11.1.3. Online
11.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 12. Global Active Backpack Market, Regional Estimates and Trend Forecast
12.1. North America
12.1.1. Market Revenue and Forecast, by Type (2020-2032)
12.1.2. Market Revenue and Forecast, by Size (2020-2032)
12.1.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.1.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.1.5. U.S.
12.1.5.1. Market Revenue and Forecast, by Type (2020-2032)
12.1.5.2. Market Revenue and Forecast, by Size (2020-2032)
12.1.5.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.1.5.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.1.6. Rest of North America
12.1.6.1. Market Revenue and Forecast, by Type (2020-2032)
12.1.6.2. Market Revenue and Forecast, by Size (2020-2032)
12.1.6.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.1.6.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.2. Europe
12.2.1. Market Revenue and Forecast, by Type (2020-2032)
12.2.2. Market Revenue and Forecast, by Size (2020-2032)
12.2.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.2.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.2.5. UK
12.2.5.1. Market Revenue and Forecast, by Type (2020-2032)
12.2.5.2. Market Revenue and Forecast, by Size (2020-2032)
12.2.5.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.2.5.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.2.6. Germany
12.2.6.1. Market Revenue and Forecast, by Type (2020-2032)
12.2.6.2. Market Revenue and Forecast, by Size (2020-2032)
12.2.6.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.2.6.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.2.7. France
12.2.7.1. Market Revenue and Forecast, by Type (2020-2032)
12.2.7.2. Market Revenue and Forecast, by Size (2020-2032)
12.2.7.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.2.7.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.2.8. Rest of Europe
12.2.8.1. Market Revenue and Forecast, by Type (2020-2032)
12.2.8.2. Market Revenue and Forecast, by Size (2020-2032)
12.2.8.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.2.8.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.3. APAC
12.3.1. Market Revenue and Forecast, by Type (2020-2032)
12.3.2. Market Revenue and Forecast, by Size (2020-2032)
12.3.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.3.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.3.5. India
12.3.5.1. Market Revenue and Forecast, by Type (2020-2032)
12.3.5.2. Market Revenue and Forecast, by Size (2020-2032)
12.3.5.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.3.5.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.3.6. China
12.3.6.1. Market Revenue and Forecast, by Type (2020-2032)
12.3.6.2. Market Revenue and Forecast, by Size (2020-2032)
12.3.6.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.3.6.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.3.7. Japan
12.3.7.1. Market Revenue and Forecast, by Type (2020-2032)
12.3.7.2. Market Revenue and Forecast, by Size (2020-2032)
12.3.7.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.3.7.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.3.8. Rest of APAC
12.3.8.1. Market Revenue and Forecast, by Type (2020-2032)
12.3.8.2. Market Revenue and Forecast, by Size (2020-2032)
12.3.8.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.3.8.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.4. MEA
12.4.1. Market Revenue and Forecast, by Type (2020-2032)
12.4.2. Market Revenue and Forecast, by Size (2020-2032)
12.4.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.4.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.4.5. GCC
12.4.5.1. Market Revenue and Forecast, by Type (2020-2032)
12.4.5.2. Market Revenue and Forecast, by Size (2020-2032)
12.4.5.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.4.5.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.4.6. North Africa
12.4.6.1. Market Revenue and Forecast, by Type (2020-2032)
12.4.6.2. Market Revenue and Forecast, by Size (2020-2032)
12.4.6.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.4.6.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.4.7. South Africa
12.4.7.1. Market Revenue and Forecast, by Type (2020-2032)
12.4.7.2. Market Revenue and Forecast, by Size (2020-2032)
12.4.7.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.4.7.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.4.8. Rest of MEA
12.4.8.1. Market Revenue and Forecast, by Type (2020-2032)
12.4.8.2. Market Revenue and Forecast, by Size (2020-2032)
12.4.8.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.4.8.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.5. Latin America
12.5.1. Market Revenue and Forecast, by Type (2020-2032)
12.5.2. Market Revenue and Forecast, by Size (2020-2032)
12.5.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.5.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.5.5. Brazil
12.5.5.1. Market Revenue and Forecast, by Type (2020-2032)
12.5.5.2. Market Revenue and Forecast, by Size (2020-2032)
12.5.5.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.5.5.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
12.5.6. Rest of LATAM
12.5.6.1. Market Revenue and Forecast, by Type (2020-2032)
12.5.6.2. Market Revenue and Forecast, by Size (2020-2032)
12.5.6.3. Market Revenue and Forecast, by Price Point (2020-2032)
12.5.6.4. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 13. Company Profiles
13.1. Arc'teryx
13.1.1. Company Overview
13.1.2. Product Offerings
13.1.3. Financial Performance
13.1.4. Recent Initiatives
13.2. CamelBak
13.2.1. Company Overview
13.2.2. Product Offerings
13.2.3. Financial Performance
13.2.4. Recent Initiatives
13.3. Deuter Sport GmbH
13.3.1. Company Overview
13.3.2. Product Offerings
13.3.3. Financial Performance
13.3.4. Recent Initiatives
13.4. Samsonite IP Holdings S.AR.L
13.4.1. Company Overview
13.4.2. Product Offerings
13.4.3. Financial Performance
13.4.4. Recent Initiatives
13.5. JanSport, a VF Company
13.5.1. Company Overview
13.5.2. Product Offerings
13.5.3. Financial Performance
13.5.4. Recent Initiatives
13.6. Kelty
13.6.1. Company Overview
13.6.2. Product Offerings
13.6.3. Financial Performance
13.6.4. Recent Initiatives
13.7. Osprey Packs
13.7.1. Company Overview
13.7.2. Product Offerings
13.7.3. Financial Performance
13.7.4. Recent Initiatives
13.8. The North Face
13.8.1. Company Overview
13.8.2. Product Offerings
13.8.3. Financial Performance
13.8.4. Recent Initiatives
13.9. Patagonia, Inc.
13.9.1. Company Overview
13.9.2. Product Offerings
13.9.3. Financial Performance
13.9.4. Recent Initiatives
13.10. Columbia Sportswear
13.10.1. Company Overview
13.10.2. Product Offerings
13.10.3. Financial Performance
13.10.4. Recent Initiatives
Chapter 14. Research Methodology
14.1. Primary Research
14.2. Secondary Research
14.3. Assumptions
Chapter 15. Appendix
15.1. About Us
15.2. Glossary of Terms