Alternative Data Market (By Data Type: Credit & Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite & Weather Data, Social & Sentiment Data, Web Scraped Data, Web Traffic; By Industry: Automotive, BFSI, Energy, Media & Entertainment, Real Estate & Construction, Retail, Other Industries; By End-use) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Published Date : Oct 2021 | No. of Pages : 150+ Pages | Category : ICT

The global alternative data market size is expected to be worth around US$ 72.6 billion by 2030, according to a new report by Vision Research Reports.

The global alternative data market size was valued at US$ 2.72 billion in 2020 and is anticipated to grow at a CAGR of 60.2% during forecast period 2021 to 2030.

Alternative Data Market Size 2021 to 2030

Report Coverage

Report Scope Details
Market Size USD 72.6 billion by 2030
Growth Rate CAGR of 60.2% From 2021 to 2030
Base Year 2020
Historic Data 2017 to 2020
Forecast Period 2021 to 2030
Segments Covered Data type, Industry, End user
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned 1010Data; Advan; Dataminr; Earnest Research; M Science; Preqin; RavenPack; Thinknum Alternative Data; UBS Evidence Lab; YipitData

Growth Factors

 The increasing emphasis on gaining alpha from hedge funds is expected to boost the demand for alternative data. The asset managers from hedge funds, mutual funds, private equity funds, pension funds, unit trusts, life insurance companies, and other BFSI entities are highly inclining to use alternative data to derive predictive insights. Moreover, the use of alternative data for risk management processes is expected to drive the market.

emerging sources including mobile devices, social media, satellites, sensors, and IoT-enabled devices are gaining wider popularity. As such, the companies are actively expanding their offering by gathering data from all such sources. The rising demand for alternative data from hedge funds is expected to boost market growth significantly. More than half of hedge fund managers are now using alternative data to gain a competitive edge by generating outperformance and supporting the risk management processes.

Report Highlights

The credit and debit card transactions segment led the market and accounted for more than 15.05% of the global revenue in 2020. This can be attributed to the high demand for this type of data from investors, coupled with the presence of numerous providers of credit card transaction data.  

The social and sentiment data and mobile application usage segments are estimated to witness significant growth over the forecast period. The growth is attributed to the rising demand for smartphone usage data from the retail industry. Retail companies utilize such data to analyze the user’s e-commerce application usage patterns. 

The hedge fund operators segment led the market and accounted for more than 70.08% of the global revenue in 2020. This is attributed to the high demand for alt data from hedge fund companies. The hedge fund operators such as Blackrock Advisors, AQR Capital Management, and Bridgewater Associates highly utilize alt data to generate alpha.

The retail companies segment is expected to register the highest CAGR from 2021 to 2030. The growth is attributed to the novel use cases of alternative data, such as geo-location data, satellite data, social media, and sentiment data, by retail companies to take strategic decisions.

The banking, financial services, and insurance (BFSI) industry led the market and accounted for more than 15.08% of the global revenue in 2020. The growth can be attributed to the increasing demand for insightful data from various BFSI entities, including hedge funds, mutual funds, private equity funds, pension funds, unit trusts, and life insurance companies. 

North America dominated the market and accounted for over 68.05% share of the global revenue in 2020. The regional market is also anticipated to maintain its lead over the forecast period. This is attributed to the presence of numerous players in the market, such as Advan, Dataminr, Eagle Alpha, M Science, and UBS Evidence Lab. 

The European market held a significant revenue share in 2020 owing to substantial alternative Assets under Management (AUM). These assets are primarily distributed across various classes, including private equity, hedge funds, real estate, and natural resources. 

Key Players

  • 1010Data

  • Advan

  • Dataminr

  • Earnest Research

  • M Science

  • Preqin

  • RavenPack

  • Thinknum Alternative Data

  • UBS Evidence Lab

  • YipitData 

Market Segmentation

  • Data Type

    • Credit & Debit Card Transactions

    • Email Receipts

    • Geo-location (Foot Traffic) Records

    • Mobile Application Usage

    • Satellite & Weather Data

    • Social & Sentiment Data

    • Web Scraped Data

    • Web Traffic

    • Other Data Types

  • Industry

    • Automotive

    • BFSI

    • Energy

    • Industrial

    • IT & Telecommunications

    • Media & Entertainment

    • Real Estate & Construction

    • Retail

    • Transportation & Logistics

    • Other Industries

  • End-user

    • Hedge Fund Operators

    • Investment Institutions

    • Retail Companies

    • Other End Users

  • Regional

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • China

      • India

      • Japan

    • South America

      • Brazil

    • Middle East & Africa

The Alternative Data market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Alternative Data market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Alternative Data market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Alternative Data market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Alternative Data market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Alternative Data capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Alternative Data by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Alternative Data market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Alternative Data market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Alternative Data market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Alternative Data industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Alternative Data market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Alternative Data market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Alternative Data market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Alternative Data market. These factors have benefited the growth of the global market for Alternative Data. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Alternative Data. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Alternative Data are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

Featured Research Reports

  • Featured Research Reports

    Dehumidifier Market (By Product: Chemical Absorbent, Heat Pump, Ventilating Dehumidifier; By Technology: Cold Condensation, Sorption, Warm Condensation; By Application: Industrial, Commercial, Residential) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

    Read more...
  • Featured Research Reports

    Process Mining Software Market (By Component: Software, Services; By Deployment: On-premise, Cloud; By Application: Strategic Sourcing, Contract Management, Category Management, Transactional Procurement, Supplier Management; By Industry Vertical: Manufacturing, Healthcare, BFSI, Consumer Goods & Services, Telecommunications & IT, Logistics & Transportation) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

    Read more...
  • Featured Research Reports

    Mobile Computer Market (By Component: Hardware, Software, Services; By Business Size: SMBs, Large Businesses; By Industry: Retail, Manufacturing, Healthcare, Warehouse) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

    Read more...
  • Featured Research Reports

    Online Dating Application Market (By Revenue: Subscription, Advertisement) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

    Read more...
  • Featured Research Reports

    Rear-view Mirror Market (By Feature Type: Auto-dimming, Blind Spot Detection, Power Control, Automatic Folding, Heating Function; By Mounting Location: Door Mounted, Body Mounted; By Product Type: Smart Rear-view Mirror, Conventional Rear-view Mirror; By Type: Exterior Mirror, Interior Mirror; By Vehicle Type: Passenger Car, Commercial Vehicles) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

    Read more...