Aromatherapy Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2030

The global Aromatherapy market size is expected to be worth around US$ 4.7 billion by 2030, according to a new report by Vision Research Reports.

The global Aromatherapy market size was valued at US$ 2.6 billion in 2020 and is anticipated to grow at a CAGR of 21.6% during forecast period 2021 to 2030.

Growth Factors

Rising awareness regarding the positive impact of on the well-being and health of consumers coupled with the growing demand for natural products is likely to boost aromatherapy market growth over the forecast period.

Increased focus on mental health coupled with the rising adoption of essential oils for the management of mental health problems is expected to drive the market. Furthermore, the growing acceptance of aromatherapy in medical facilities, including clinics and hospitals, is anticipated to augment the demand for aromatherapy diffusers and essential oils.

The demand for aromatherapy in-home use is likely to witness significant growth amid the COVID-19 crisis on account of the lockdown measures taken by various governments, resulting in people staying at home. Furthermore, the demand for aromatherapy in hospitals and clinics also witnessed growth owing to the increased utilization by institutions for treating COVID-19, infected patients.

The growing adoption of aromatherapy for alleviating conditions such as anxiety, depression, nausea, and insomnia during the lockdown is expected to impact market growth positively. The demand for essential oils, especially tea tree and eucalyptus oil is expected to witness growth amidst the pandemic on account of their antiseptic and antibacterial properties.

Report Highlights

The consumables segment led the market for aromatherapy and accounted for 78.2% of the global revenue share in 2020, owing to the rising adoption of essential oils as therapeutic agents for various disease conditions. Consumables include essential oils and carrier oils. Blended essential oils are produced by mixing one or more single essential oils that interact chemically.

Essential oils are volatile organic oils, which are extracted from plants with the help of distillation. This procedure involves the use of water or steam for the extraction of oils from different parts of a plant, including leaves, petals, stems, roots, or bark. These oils have natural healing properties and help reduce stress, alleviate pain, and improve overall wellness. Therefore, essential oils are also considered alternative medicines.

The demand for equipment is estimated to witness a CAGR of 8.8% over the forecast period. The introduction of different types of diffusers has led to an increase in the preference for this equipment as they help gain therapeutic benefits from essential oils. Ultrasonic diffusers help disperse essential oils in the air by using water. Water and oil are mixed together to form a mist, which is circulated around the entire area and thus, can be inhaled indirectly.

Nebulizing diffusers, also called cold air diffusers, do not require heat or water to diffuse essential oils. These diffusers include components such as a nebulizer, base, and a lamp, which facilitate the dispersion of oil through pressurized air. Nebulizing diffusers provide rapid dispersion and are efficient in diffusing essential oils; however, they are ineffective in the case of thicker oils.

The topical application segment led the market for aromatherapy and accounted for a revenue share of 42.3% in 2020. Topical application helps achieve higher therapeutic properties. Some essential oils are used for various skin- and hair-related problems, including acne, and to improve skin tone. Other therapeutic benefits of topical aromatherapy comprise relief from acute pain or discomfort, cuts and bruises, and improving respiratory, immune, nervous system, and circulating systems.

Direct inhalation is expected to witness attractive growth over the forecast period due to its effectiveness in treating various respiratory disorders. Cold and cough, sinusitis and bronchial congestion, influenza, and sore throat are some of the medical conditions that require direct inhalation of essential oils. The rising preference of people towards natural products has increased the demand for such modes of treatment, making them a substitute for pharmaceutical drugs.

The aerial diffusion segment is anticipated to witness growth at an estimated CAGR of 11.7% over the forecast period. The preference for aerial diffusion is increasing with the growing demand for diffusers for aromatherapy. There are different methods of aerial diffusion, include steam diffusion, candle diffusion, heat diffusion, evaporative diffusion, and nebulizing diffusion.

The adoption of aerial diffusion mode of delivery for aromatherapy through heat diffusers, nebulizer diffusers, ultrasonic diffusers, and evaporative oil diffusers is expected to increase amidst the COVID-19 outbreak. The ability of candle diffusers, atomizers, and ultrasonic diffusers to provide relaxation, energy enhancement, and relief from anxiety and stress is anticipated to have a positive impact on the demand for aerial diffusion.

The relaxation segment led the market for aromatherapy and accounted for 23.2% of the revenue share in 2020, attributed to the rising number of people suffering from anxiety. Aromatherapy oils are effective in relaxing people, which balances the overactive mental state of the consumers. Stress management is also a huge concern for people. The inclination towards natural treatment has led people to opt for such products to get relief from stress.

Rising incidences of skin conditions are likely to drive the demand for aromatherapy products. People with skin rashes often seek aromatherapy, which helps in nourishing the skin and reducing inflammation. People do not always prefer synthetic products due to their adverse effects. Essential and carrier oils possess antifungal, antibacterial, and antiseptic properties, which help treat various skin and hair conditions.

The demand for aromatherapy in scar management is likely to witness a CAGR of 9.3% over the forecast period. Burn injuries leave noticeable hypertrophic burn scars, which remain even after the pain has subsided. Moreover, stitches after surgeries also lead to scars. Aromatherapy oils help reduce scars caused due to surgery or accidents, which may take a longer time to heal. Essential oils help in healing wounds, thereby assisting in reducing scars.

Other applications of aromatherapy include improving digestion and treating cardiovascular disorders, respiratory problems, and gastrointestinal infections. Moreover, they also help maintain proper liver and gallbladder functions, prevent motion sickness, weight management, and treat nervous disorders. Among the aforementioned applications, aromatherapy oils are most commonly used in treating digestive and respiratory problems.

The Direct-to-Consumer (DTC) segment led the market for aromatherapy and accounted for 66.7% of the global revenue share in 2020. Direct-to-customer involves multilevel marketing of aromatherapy products and includes the retail as well as the e-commerce segments. Factors such as ease-of-buying and the availability of products for smelling before purchase are likely to drive the retail segment growth.

Enhanced understanding and better knowhow of products are anticipated to drive aromatherapy demand through the retail segment. The availability of essential oils at retail stores such as Target and Walmart enables consumers to choose between various products according to their tastes. Moreover, instances wherein doctors prescribe patients with essential oils typically require patients to visit retail outlets to purchase products, thereby augmenting segment growth.

Rapid growth in the e-commerce sector has positively impacted market growth by facilitating consumers to buy products at their convenience. Manufacturers and other online retailers typically offer products at a discounted rate on their websites to boost sales. The ease of buying and availability of a wide range of products significantly affects the segment growth.

The Business-to-Business (B2B) distribution channel segment is likely to witness a CAGR of 10.9% over the forecast period. The B2B segment includes the transactions between manufacturers selling aromatherapy products and different entities such as commercial organizations. These companies include pharmaceutical companies, wholesalers, and hospitals and clinics.

The home use segment led the aromatherapy market and accounted for the largest revenue share of 40.0% in 2020. Aromatherapy is preferred over other forms of therapeutic treatments owing to its non-invasive characteristic. Thus, most patients prescribed with essential oils for diseases tend to use aromatherapy products in the vicinity of their homes.

Hospitals and clinics are also the key end-users of aromatherapy owing to its ability to induce improved blood circulation; reduce nausea, anxiety, and stress; ease digestion; and aid in speedy recovery. As it is a non-invasive technique, hospitals are adopting aromatherapy to aid patient healing. Thus, a large number of clinics and hospitals are using essential oils to aid in postoperative recovery.

The demand for aromatherapy in yoga and meditation centers is expected to witness a CAGR of 10.0% over the forecast period. Essential oils are used in yoga and meditation centers in order to induce calming and soothing effects. Moreover, aromatherapy reduces anxiety and stress and provides a relaxing environment for meditation.

Aromatherapy is used in spa and wellness centers for relaxation and stress relief as well as to promote stimulation of circulatory, lymphatic, and musculoskeletal systems, thereby enhancing immunity. Aromatherapy is also used for quick healing processes and recovery. Thus, increased adoption of aromatherapy in spas and wellness centers is expected to boost market growth over the forecast period.

North America dominated the market and accounted for 42.3% of the global revenue share in 2020, owing to the presence of a well-established healthcare system and high healthcare spending in developed countries such as the U.S. and Canada. Moreover, rising awareness pertaining to the benefits of alternative therapies is also expected to aid the regional market growth over the forecast period.

The increasing popularity of aromatherapy as an alternative for therapeutics and pharmaceuticals is expected to drive market growth in Europe. European countries, including Germany, the U.K., Belgium, the Netherlands, and Ireland are the major markets for essential oils. As Europe is one of the largest traders in essential oils and has a high prevalence of chronic pain and depression, the demand for aromatherapy oils is high among the European population.

In Asia Pacific, the market is anticipated to witness a CAGR of 13.8% over the forecast period. Several countries in the region are developing and display faster adoption of new trends and innovations. Lucrative trading opportunities for essential oils in countries such as China and Japan, coupled with a rise in the prevalence of various disorders, have resulted in high growth of the market in the region.

The market in UAE is likely to expand on account of the growing popularity of aromatherapy, abundant raw materials, and rising consumer interest in natural fragrances and related products. Innovative isolates derived from existing essential oils of varied compositions are anticipated to provide numerous growth opportunities for companies in the country.

Key Players

  • d?TERRA

  • Young Living Essential Oils

  • Edens Garden

  • Mountain Rose Herbs

  • Plant Therapy Essential Oils

  • Rocky Mountain Oils, LLC


  • Falcon

  • Biolandes

  • Stadler Form Aktiengesellschaft

  • Hubmar International

  • SpaRoom

Market Segmentation

  • Product Outlook 

    • Consumables

      • Essential Oils

        • Singles

          • Herbaceous

          • Woody

          • Spicy

          • Floral

          • Citrus

          • Earthy

          • Camphoraceous

          • Others

        • Blends

      • Carrier Oils

    • Equipment

      • Ultrasonic

      • Nebulizing

      • Evaporative

      • Heat

  • Mode of Delivery Outlook 

    • Topical Application

    • Aerial Diffusion

    • Direct Inhalation

  • Application Outlook 

    • Relaxation

    • Skin & Hair Care

    • Pain Management

    • Cold & Cough

    • Insomnia

    • Scar Management

    • Others

  • Distribution Channel Outlook 

    • DTC

      • Retail

      • E-commerce

    • B2B

  • End-use Outlook 

    • Home Use

    • Spa & Wellness Centers

    • Hospitals & Clinics

    • Yoga & Meditation Centers

  • Regional Outlook 

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

      • Russia

    • Asia Pacific

      • Japan

      • China

      • India

      • South Korea

      • Singapore

      • Australia

    • Latin America

      • Argentina

      • Mexico

      • Brazil

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

The Aromatherapy market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Aromatherapy market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Aromatherapy market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Aromatherapy market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Aromatherapy market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Aromatherapy capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Aromatherapy by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Aromatherapy market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Aromatherapy market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Aromatherapy market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Aromatherapy industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Aromatherapy market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Aromatherapy market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Aromatherapy market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Aromatherapy market. These factors have benefited the growth of the global market for Aromatherapy. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Aromatherapy. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Aromatherapy are as follows:

  • Historic Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market

To strategically profile the key players and comprehensively analyze their growth strategies.

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