Asia Pacific Video Streaming Market (By Streaming; By Solution; By Platform; By Service; By Revenue Model; By Deployment; By User) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

The Asia Pacific video streaming market was valued at USD 27.35 billion in 2023 and it is predicted to surpass around USD 208.46 billion by 2033 with a CAGR of 22.52% from 2024 to 2033.

Key Pointers

• The live video streaming segment held the largest revenue share 65% in 2023.
• The non-linear video streaming segment is expected to grow at a CAGR of 21.64% from 2024 to 2033.
• The OTT segment generated the maximum market share of 46% in 2023.
• The smartphones & tablets segment led the market with a revenue share of 33% in 2023.
• The gaming consoles segment is expected to grow with the fastest CAGR of 22.57% from 2024 to 2033.
• The training & support segment had the largest market share of 40% in 2023.
• The subscription segment dominated the market, with a revenue share of 47% in 2023.
• The cloud segment held the largest revenue share of 63% in 2023.
• The consumer segment dominates the market, with a revenue share of 54% in 2023.

Asia Pacific Video Streaming Market Overview

The Asia Pacific region has emerged as a dynamic hub for the video streaming industry, witnessing exponential growth fueled by technological advancements, changing consumer preferences, and increasing internet penetration. This overview delves into the key trends, drivers, challenges, and opportunities shaping the video streaming market landscape in the Asia Pacific region.

Asia Pacific Video Streaming Market Growth 

The Asia Pacific video streaming market is experiencing robust growth driven by several key factors. Firstly, the rapid expansion of broadband infrastructure across the region has facilitated seamless streaming experiences, fostering increased adoption among consumers. Additionally, the proliferation of smartphones and tablets has fueled the demand for mobile video streaming, making content more accessible on-the-go. Furthermore, the rising disposable income in many Asia Pacific countries has made subscription-based streaming services more affordable, driving market expansion. Moreover, strategic partnerships and collaborations between streaming platforms, telecom operators, and content producers are enhancing market penetration and enriching content offerings. These growth factors collectively contribute to the thriving landscape of the Asia Pacific video streaming market, poised for continued expansion in the coming years.

Report Scope of the Asia Pacific Video Streaming Market

Asia Pacific Video Streaming Market Trends:

• Mobile Dominance: There is a significant shift towards mobile viewing, driven by the widespread adoption of smartphones and tablets. Consumers prefer the convenience and flexibility of accessing streaming content on their mobile devices, leading to a surge in mobile video streaming services.
• Content Localization: Streaming platforms are increasingly investing in localized content and language options to cater to diverse cultural preferences within the Asia Pacific region. This strategy enhances user engagement and retention by offering content that resonates with local audiences.
• Rise of Original Content: The demand for original content is on the rise, with streaming platforms investing heavily in producing exclusive and high-quality content. This trend not only attracts subscribers but also differentiates platforms in a crowded market landscape.
• Live Streaming: Live streaming services are gaining popularity, particularly in markets like China and India. These services are utilized for various purposes including gaming, sports events, concerts, and social networking, offering real-time engagement opportunities for users.
• Expansion of Subscription Models: Subscription-based streaming services continue to dominate the market, offering ad-free viewing experiences and access to a vast library of content. Platforms are introducing flexible subscription plans to cater to different consumer preferences and budgets.
• Emergence of Hybrid Models: Hybrid business models, combining subscription-based and ad-supported services, are gaining traction. This approach allows streaming platforms to diversify revenue streams while providing free access to a wider audience base.

Streaming Insights

The live video streaming segment dominates the market, with a revenue share of 65% in 2023. Live video allows creators and brands to engage with their audience in real-time, fostering a sense of immediacy and connection that on-demand content might not offer to the same extent. This factor is anticipated to bode well for the growth of the segment. Live streaming is often used to cover events, conferences, sports matches, and other time-sensitive occurrences, offering audiences a way to virtually attend and experience these events as they happen.

The non-linear video streaming segment is expected to grow at a CAGR of 21.64% from 2024 to 2033.The several advantages associated with non-linear video streaming solutions and services, such as the flexibility of watching the video anytime, video recording capability, and convenience of series linking, are expected to drive the demand for non-linear video streaming over the forecast period. Furthermore, leading streaming service providers in Asia are trying to establish their foothold in countries such as India through economic plans and offers.

Solution Insights

The OTT segment dominates the market, with a revenue share of 46% in 2023. OTT stands for Over the Top, a service platform that delivers film and TV content through the internet, without requiring the users to subscribe to a traditional cable service or Pay TV services. Pay-TV, also known as subscription television or premium television, is a subscription-based television service that delivers content through analog or digital cable. The factor propelling the market's growth is the rising number of subscribers of the service in the region. The OTT segment is also estimated to expand at a faster pace as compared to other segments over the forecast period.

The OTT segment delivers film and TV content through the Internet without needing a traditional cable or Pay TV service subscription. Video streaming OTT services are gaining popularity in various end-use industries such as education, healthcare, and gaming. For instance, the rising subscribers of Netflix and OTT service providers such as subscription-based digital content providers such as Spotify and YouTube have also contributed significantly to the growth of audio and video streaming services in the region. Furthermore, the increasing demand for improved automation of business processes and the wide availability of broadband infrastructure is expected to drive the growth of the OTT segment over the forecast period.

Platform Insights

The smartphones & tablets segment dominates the market, with a revenue share of 33% in 2023. The factor attributed to the segment growth is the substantial growth in the number of subscribers that use smartphones & tablets as a platform for streaming videos. The fact that India and China have the world’s largest smartphone and internet user base also favors the smartphones & tablets segment. Moreover, as mobile internet connectivity improves, users can seamlessly stream high-quality content on their devices, further promoting the dominance of this segment.

The gaming consoles segment is expected to grow with the fastest CAGR of 22.57% from 2024 to 2033. Gaming consoles are increasingly being integrated with streaming services, allowing users to access video content directly from their consoles. This convergence of gaming and streaming can attract a broader user base and drive growth in the gaming consoles segment. Moreover, modern gaming consoles often serve as all-in-one entertainment hubs, offering access to video streaming platforms alongside gaming experiences. This can make consoles more appealing to a wider audience, including those who primarily seek streaming content.

Service Insights

The training & support segment dominates the market, with a revenue share of 40% in 2023, and is estimated to remain the leading segment over the forecast period. This can be attributed to Asia Pacific being one of the top outsourcing destinations for several industries. Also, industries such as IT, telecom, BFSI, and healthcare have witnessed a steady rise in countries such as India, China, and Japan over the years. The resultant rise in the number of employees in these industries and the need for effective training programs will likely drive the segment.

Enterprises face multiple challenges while training employees and employ a variety of mediums to make training programs more engaging and effective. For this, organizations use live-streaming videos in their corporate training programs. Live-streaming content lends authenticity and enables more effective interaction with the audience, thus helping retain their attention and facilitating an enhanced training experience. Thus, the growing use of videos for corporate training is boosting the growth of the use of video streaming in the training & support service segment.

Revenue Model Insights

The subscription segment dominated the market, with a revenue share of 47% in 2023.The subscription segment, often called Subscription Video on Demand (SVOD), was a significant and growing player in the Asia Pacific video streaming market. SVOD services like Netflix, Amazon Prime Video, Disney+, and local platforms offered users access to a wide range of content for a recurring subscription fee. These services gained popularity due to their convenience, extensive content libraries, and the ability to stream on-demand across various devices. Many consumers in the APAC region were opting for SVOD platforms over traditional Pay TV due to the flexibility and personalized viewing experience they offered.

There is a growing demand for connected devices and consumer electronics that support digital media and high-speed internet technologies, allowing consumers to access video content anywhere across the globe. An access fee or a subscription is often required for online video streaming. For example, Netflix offers various subscription programs for streaming videos online. The subscription model offers access to a wide range of video content, including exclusive series. Therefore, the rising number of subscription-based services in the region is expected to lead to growth opportunities for the segment.

Deployment Insights

The cloud segment held the largest revenue share of 63% in 2023 and is estimated to remain dominant over the forecast period as well. The cloud segment is expected to witness steady growth owing to the benefit of convenience offered in watching videos and the growing need for original content. With the rising number of internet users in the Asia Pacific region, governments of different countries are collaborating with international organizations such as the International Telecommunication Union (ITU) and Global System for Mobile Communications (GSMA) to improve internet connectivity and increase the use of cloud-based applications, including video streaming. Such initiatives are expected to contribute positively to the cloud segment.

Certain enterprises and organizations with specific security and compliance requirements might still opt for on-premises solutions to have more control over their infrastructure and data. Even within the on-premises segment, CDNs could have played a role in optimizing content delivery. These networks help reduce latency and improve the streaming experience for viewers. While cloud-based streaming has been gaining momentum, some companies might choose hybrid solutions that combine on-premises infrastructure with cloud capabilities. This approach can provide a balance between control and scalability.

User Insights

The consumer segment dominates the market, with a revenue share of 54% in 2023. The consumer segment, which refers to individual viewers or households, was indeed a dominant force in the APAC video streaming market. The rise of consumer-focused streaming platforms and services, both global and local, contributed to this dominance. Platforms like Netflix, Amazon Prime Video, Disney+, and various regional players catered to consumers’ preferences by offering a wide range of content choices, convenience, and personalized viewing experiences.

The enterprise segment is expected to grow with the fastest CAGR of 22.98% from 2024 to 2033. The segment growth factor is that businesses increasingly use video streaming platforms for employee training, communication, and collaboration. As businesses realize the effectiveness of video for conveying information and conducting remote training sessions, the demand for enterprise-focused video streaming solutions may rise. Moreover, the rise of remote work and virtual events has led to a surge in demand for webinars, conferences, and virtual meetings. Enterprises may rely on video streaming platforms to host and broadcast such events to a wider audience.

Asia Pacific Video Streaming Market Key Companies

• Akamai Technologies
• Amazon.com Inc.
• Baidu Inc.
• Brightcove Inc.
• Comcast Corporation
• Google LLC
• Hulu
• Kaltura Inc.
• Netflix Inc.
• Roku
• Tencent Holdings Limited
• Youtube 

Asia Pacific Video Streaming Market Segmentations:

By Streaming 

• Live Video Streaming
• Non-linear Video Streaming

By Solution 

• Internet Protocol TV
• Over the Top (OTT)
• Pay-TV

By Platform 

• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

By Service 

• Consulting
• Managed Services
• Training & Support

By Revenue Model 

• Advertising
• Rental
• Subscription

By Deployment 

• Cloud
• On-Premises

By User 

• Enterprise
• Commercial