Augmented Reality & Virtual Reality In Healthcare Market (By Component: Hardware, Software, Service; By Technology: Augmented Reality, Virtual Reality) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2023-2032

The global augmented reality & virtual reality in healthcare market size was estimated at around USD 3.24 billion in 2022 and it is projected to hit around USD 36.15 billion by 2032, growing at a CAGR of 27.28% from 2023 to 2032.

Augmented Reality & Virtual Reality In Healthcare Market Size 2023 to 2032

Key Pointers

  • In 2022, the hardware segment dominated the market for augmented reality and virtual reality in healthcare and accounted for the largest revenue share of 67.66%.
  • The software segment is expected to grow fast over the forecast period.
  • By technology, the augmented reality segment dominated the market for augmented reality and virtual reality in healthcare and accounted for the largest revenue share of 59.89% in 2022.
  • The virtual reality segment is expected to witness significant growth during the forecast years.
  • Based on region, North America dominated the augmented reality (AR) and virtual reality (VR) in the healthcare market and accounted for the largest revenue share of 40.78% in 2022.
  • Asia Pacific is expected to be the fastest-growing market over the forecast period.

Report Scope of the Augmented Reality & Virtual Reality In Healthcare Market

Report Coverage Details
Market Size in 2022 USD 3.24 billion
Revenue Forecast by 2032 USD 36.15 billion
Growth rate from 2023 to 2032 CAGR of 27.28%
Base Year 2022
Forecast Period 2023 to 2032
Regions Covered North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Covered CAE; GE Healthcare; Koninklijke Philips N.V.; Intuitive Surgical; Siemens Ltd.; Eon Reality, Inc.; Layar; BioflightVR; WorldViz; TheraSim Inc.; Mindmaze

 

Technological advancements and digitalization in healthcare, favorable government initiatives, rising healthcare expenditure, growing usage in surgical procedures, and medical training are some of the fundamental factors anticipated to boost the growth and adoption of the augmented reality (AR) and virtual reality (VR) technologies in the healthcare industry. These technologies have wide applications in healthcare including surgeries, diagnostics, rehabilitation, training, and education.

Augmented and virtual reality techniques are being increasingly adopted in surgeries and diagnostics. Systems such as touch surgery use virtual reality to provide a view of the patient’s anatomy and physiology, thereby providing opportunities for surgeons in the operating room, This, in turn, is expected to augment the growth of the market for augmented reality and virtual reality in healthcare. The growing adoption of Augmented Reality (AR) and Virtual Reality (VR) technologies in medical surgeries to optimize surgical procedures and increase the efficiency of treatment is one of the key factors driving market growth over the past few years. For instance, in December 2019, Augmedics launched the Xvision Spine AR guidance system for spine surgeries in the U.S. This solution allows the surgeon to view the 3D spinal anatomy of the patient during the surgery. Augmedics also received the U.S. FDA approval for Xvision in December 2019. Moreover, the increasing practice of storing medical images and patient data on the AR/VR platform helps in reducing requirements for expensive screens and unnecessary staff.

Additionally, AR is being widely adopted for education and training purposes for medical personnel. Since AR-based learning modules provide anatomical visualization and simulation it gives the medical personnel a more wholesome complete learning experience. Moreover, these learning modules are even being used to train patients and helps them understand the treatment flow and care management better. AR-based image visualization assists the surgeons and enhancing their accuracy and precision during complex surgeries. For instance, in February 2019 Philips Healthcare collaborated with Azurion and Microsoft to develop a mixed reality concept to provide a 3D holographic AR environment derived from multiple image modalities to assist surgeons.

During the outbreak of the COVID-19 pandemic, AR & VR in healthcare was influenced positively owing to the technological advancements in this space. For instance, in April 2020 XRHealth extended its application by raising USD 7 million to expand its telehealth platform. Similarly, Imperial College and St. Mary’s Hospital in London are using augmented reality glasses to visualize 3D imaging of blood vessels during reconstructive surgeries. Augmented reality and virtual reality in healthcare help in efficiently managing the treatment schedules, treatment delivery, and plans, and thereby it is anticipated to exponentially grow during the pandemic. Additionally, the decreasing costs in healthcare, rapid digitalization of healthcare, and improved delivery of effective health services are expected to drive growth. AR and VR in healthcare are gaining momentum due to widespread adoption in telemedicine, medical training & education, patient care management, medical marketing during the COVID-19 pandemic.

Augmented Reality & Virtual Reality In Healthcare Market Segmentations:

By Component

  • Hardware
  • Software
  • Services

By Technology

  • Augmented Reality
    • Surgical Application
    • Rehabilitation
    • Training & Medical Education
  • Virtual Reality
    • Simulation
    • Diagnostics
    • Virtual Reality Exposure Therapy (VRET)
    • Rehabilitation
    • Pain Distraction

Frequently Asked Questions

The global augmented reality & virtual reality in healthcare market size was reached at USD 3.24 billion in 2022 and it is projected to hit around USD 36.15 billion by 2032.

The global augmented reality & virtual reality in healthcare market is growing at a compound annual growth rate (CAGR) of 27.28% from 2023 to 2032.

The North America region has accounted for the largest augmented reality & virtual reality in healthcare market share in 2022.

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Augmented Reality & Virtual Reality In Healthcare Market 

5.1. COVID-19 Landscape: Augmented Reality & Virtual Reality In Healthcare Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

Chapter 6. Market Dynamics Analysis and Trends

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Augmented Reality & Virtual Reality In Healthcare Market, By Component

8.1. Augmented Reality & Virtual Reality In Healthcare Market, by Component, 2023-2032

8.1.1. Hardware

8.1.1.1. Market Revenue and Forecast (2020-2032)

8.1.2. Software

8.1.2.1. Market Revenue and Forecast (2020-2032)

8.1.3. Services

8.1.3.1. Market Revenue and Forecast (2020-2032)

Chapter 9. Global Augmented Reality & Virtual Reality In Healthcare Market, By Technology

9.1. Augmented Reality & Virtual Reality In Healthcare Market, by Technology, 2023-2032

9.1.1. Augmented Reality

9.1.1.1. Market Revenue and Forecast (2020-2032)

9.1.2. Virtual Reality

9.1.2.1. Market Revenue and Forecast (2020-2032)

Chapter 10. Global Augmented Reality & Virtual Reality In Healthcare Market, Regional Estimates and Trend Forecast

10.1. North America

10.1.1. Market Revenue and Forecast, by Component (2020-2032)

10.1.2. Market Revenue and Forecast, by Technology (2020-2032)

10.1.3. U.S.

10.1.3.1. Market Revenue and Forecast, by Component (2020-2032)

10.1.3.2. Market Revenue and Forecast, by Technology (2020-2032)

10.1.4. Rest of North America

10.1.4.1. Market Revenue and Forecast, by Component (2020-2032)

10.1.4.2. Market Revenue and Forecast, by Technology (2020-2032)

10.2. Europe

10.2.1. Market Revenue and Forecast, by Component (2020-2032)

10.2.2. Market Revenue and Forecast, by Technology (2020-2032)

10.2.3. UK

10.2.3.1. Market Revenue and Forecast, by Component (2020-2032)

10.2.3.2. Market Revenue and Forecast, by Technology (2020-2032)

10.2.4. Germany

10.2.4.1. Market Revenue and Forecast, by Component (2020-2032)

10.2.4.2. Market Revenue and Forecast, by Technology (2020-2032)

10.2.5. France

10.2.5.1. Market Revenue and Forecast, by Component (2020-2032)

10.2.5.2. Market Revenue and Forecast, by Technology (2020-2032)

10.2.6. Rest of Europe

10.2.6.1. Market Revenue and Forecast, by Component (2020-2032)

10.2.6.2. Market Revenue and Forecast, by Technology (2020-2032)

10.3. APAC

10.3.1. Market Revenue and Forecast, by Component (2020-2032)

10.3.2. Market Revenue and Forecast, by Technology (2020-2032)

10.3.3. India

10.3.3.1. Market Revenue and Forecast, by Component (2020-2032)

10.3.3.2. Market Revenue and Forecast, by Technology (2020-2032)

10.3.4. China

10.3.4.1. Market Revenue and Forecast, by Component (2020-2032)

10.3.4.2. Market Revenue and Forecast, by Technology (2020-2032)

10.3.5. Japan

10.3.5.1. Market Revenue and Forecast, by Component (2020-2032)

10.3.5.2. Market Revenue and Forecast, by Technology (2020-2032)

10.3.6. Rest of APAC

10.3.6.1. Market Revenue and Forecast, by Component (2020-2032)

10.3.6.2. Market Revenue and Forecast, by Technology (2020-2032)

10.4. MEA

10.4.1. Market Revenue and Forecast, by Component (2020-2032)

10.4.2. Market Revenue and Forecast, by Technology (2020-2032)

10.4.3. GCC

10.4.3.1. Market Revenue and Forecast, by Component (2020-2032)

10.4.3.2. Market Revenue and Forecast, by Technology (2020-2032)

10.4.4. North Africa

10.4.4.1. Market Revenue and Forecast, by Component (2020-2032)

10.4.4.2. Market Revenue and Forecast, by Technology (2020-2032)

10.4.5. South Africa

10.4.5.1. Market Revenue and Forecast, by Component (2020-2032)

10.4.5.2. Market Revenue and Forecast, by Technology (2020-2032)

10.4.6. Rest of MEA

10.4.6.1. Market Revenue and Forecast, by Component (2020-2032)

10.4.6.2. Market Revenue and Forecast, by Technology (2020-2032)

10.5. Latin America

10.5.1. Market Revenue and Forecast, by Component (2020-2032)

10.5.2. Market Revenue and Forecast, by Technology (2020-2032)

10.5.3. Brazil

10.5.3.1. Market Revenue and Forecast, by Component (2020-2032)

10.5.3.2. Market Revenue and Forecast, by Technology (2020-2032)

10.5.4. Rest of LATAM

10.5.4.1. Market Revenue and Forecast, by Component (2020-2032)

10.5.4.2. Market Revenue and Forecast, by Technology (2020-2032)

Chapter 11. Company Profiles

11.1. CAE

11.1.1. Company Overview

11.1.2. Product Offerings

11.1.3. Financial Performance

11.1.4. Recent Initiatives

11.2. GE Healthcare

11.2.1. Company Overview

11.2.2. Product Offerings

11.2.3. Financial Performance

11.2.4. Recent Initiatives

11.3. Koninklijke Philips N.V.

11.3.1. Company Overview

11.3.2. Product Offerings

11.3.3. Financial Performance

11.3.4. Recent Initiatives

11.4. Intuitive Surgical

11.4.1. Company Overview

11.4.2. Product Offerings

11.4.3. Financial Performance

11.4.4. LTE Scientific

11.5. Siemens Ltd.

11.5.1. Company Overview

11.5.2. Product Offerings

11.5.3. Financial Performance

11.5.4. Recent Initiatives

11.6. Eon Reality, Inc.

11.6.1. Company Overview

11.6.2. Product Offerings

11.6.3. Financial Performance

11.6.4. Recent Initiatives

11.7. Layar

11.7.1. Company Overview

11.7.2. Product Offerings

11.7.3. Financial Performance

11.7.4. Recent Initiatives

11.8. BioflightVR

11.8.1. Company Overview

11.8.2. Product Offerings

11.8.3. Financial Performance

11.8.4. Recent Initiatives

11.9. WorldViz

11.9.1. Company Overview

11.9.2. Product Offerings

11.9.3. Financial Performance

11.9.4. Recent Initiatives

11.10. TheraSim Inc.

11.10.1. Company Overview

11.10.2. Product Offerings

11.10.3. Financial Performance

11.10.4. Recent Initiatives

Chapter 12. Research Methodology

12.1. Primary Research

12.2. Secondary Research

12.3. Assumptions

Chapter 13. Appendix

13.1. About Us

13.2. Glossary of Terms

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