B2B Sports Nutrition Market (By Application: Endurance, Strength Training, Muscle Growth, Recovery, Energy , Weight Management, Immunity Enhancement, Cognitive Repairment; By Distribution Channel: Gyms,Fitness Studio,Sports Academies) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Published Date : Aug 2021 | No. of Pages : 150 + Pages | Category : Healthcare

The global B2B Sports Nutrition market size is expected to be worth around US$ 10.9 billion by 2030, according to a new report by Vision Research Reports.

The global B2B Sports Nutrition market size was valued at US$ 3.0 billion in 2020 and is anticipated to grow at a CAGR of 11.8% during forecast period 2021 to 2030.

Growth Factors

The rising awareness of the importance of nutrition-based products is a key factor driving the market. Moreover, the fitness centers and gyms endorse products, thereby propelling market growth. Advancements in online business platforms are enhancing the accessibility and availability of products, globally.

Globalization has led to rapid change the lifestyle patterns, which has changed dietary habits. This, in turn, has led to nourishment deficiencies and an increased prevalence of chronic diseases like diabetes, cancer, cardiovascular ailments, and obesity. Rising health awareness and shift in mentality from curative care to preventive care amongst consumers are boosting demand for and products. Consumers are focusing on self-care and are meticulously tracking their nutrition and health status. Globally, people are getting concerned about their personal health and are readily adopting an active lifestyle. As per the International Health, Racquet, and Sportsclub Association estimates, the number of health club members witnessed an incremental growth from 58.0 million in 2010 to 73.6 million in 2019.

Report Highlights

 the recovery segment dominated the market for B2B sports nutrition and held the largest revenue share of 30.0%. Rising awareness regarding a healthy and physically fit lifestyle with easy accessibility of commercial sports recovery products on retail shelves and online platforms is one of the major factors driving the segment. Moreover, the surge in fitness centers and gyms across the globe is another significant factor contributing to segment growth. An increase in the endorsement of dietary supplements and nutritional products by gyms and fitness centers is also one of the significant factors contributing to the growth of the segment.

Increasing health consciousness and growing the trend of self-diagnosis amongst consumers is further expected to boost the demand. Companies are focusing on product innovation and constantly enhancing their pipeline with novel ingredients is expected to boost the market growth over the forthcoming years. For instance, NOW Sports launched a whole new range of sports recovery products in May 2020. Additionally, the growing trend for plant-derived and clean-label orientation RTDs to aid fitness goals is also supporting the growth of the market for B2B sports nutrition.

the endurance segment is expected to witness a significant growth rate in the market for business-to-business sports nutrition over the forecast period. This growth is attributed to growing participation in sports and fitness activities like cycling, marathon, and endurance activities. Growing health awareness coupled with rising healthcare expenditure is expected to positively impact segment growth over the forthcoming years. As per a New Hope Network survey in April 2020, 46.9% of respondents opted for fitness activities like walking, running, and cycling. Endurance sports was accounted to be one the strongest growing areas as per the same survey.

The gyms segment dominated the market for B2B sports nutrition and held the largest revenue share of 70.2%. Increasing membership numbers at gyms is the key driving factor for the segment. Health consciousness is increasing amongst gym-goers, which in turn is impacting the demand for sports nutrition products. As per studies conducted in 2020, it has been estimated that approximately 50.0% or more gym-goers consume sports supplements. Over the recent years, gyms have been endorsing a large variety of sports nutritional products and additionally providing consultation services to consumers prior to the purchase. 

The fitness studio segment is anticipated to witness a lucrative CAGR over the forecast years. This incremental growth over the forthcoming years is attributable to the rising popularity of fitness studios, providing a wide array of sporting and fitness activities such as personal training, yoga, HIIT, functional cross-training, and children’s fitness programs to align to the health and fitness goals of members. Personalized and customized nutrition plans and counseling are provided at these fitness studios along with 1-1 attention on training members to support their fitness journey. 

North America dominated the B2B sports nutrition market and held the largest revenue share of 63.4%.  The increasing government initiatives promoting sporting activities in the U.S. are contributing to a spike in demand. Rising inclination towards pursuing a healthy and active lifestyle and increasing awareness regarding the importance of sports nutrition products among the population in North America is expected to positively influence the growth of the market for business-to-business sports nutrition. For instance, in 2020 Coca-Cola expanded its Powerade product segment with the launch of Powerade Ultra and Powerade Powder Water to serve rising demands in the sports RTD market.

Key Players 

  • Glanbia Plc.

  • Abbott

  • PepsiCo

  • General Nutrition Centers, Inc.

  • The Bountiful Company

  • Clif Bar & Company

  • Science in Sport

  • The Hut Group

  • Cardiff B2B Sports Nutrition Limited

  • Iovate Health Sciences

  • MUSCLEPHARM

  • Post Holdings, Inc.

  • Herbalife International of America, Inc.

Market Segmentation

  • Application Outlook

    • Endurance

    • Strength Training

    • Muscle Growth

    • Recovery

    • Energy

    • Weight Management

    • Immunity Enhancement

    • Cognitive Repairment

  • Distribution Channel Outlook

    • Gyms

    • Fitness Studio

    • Sports Academies

  • Regional Outlook 

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • France

      • Germany

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • New Zealand

    • Latin America

      • Mexico

      • Brazil

      • Argentina

    • MEA

      • South Africa

      • Saudi Arabia

      • UAE

The B2B Sports Nutrition market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of B2B Sports Nutrition market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global B2B Sports Nutrition market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the B2B Sports Nutrition market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted B2B Sports Nutrition market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the B2B Sports Nutrition capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of B2B Sports Nutrition by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global B2B Sports Nutrition market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major B2B Sports Nutrition market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of B2B Sports Nutrition market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the B2B Sports Nutrition industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

B2B Sports Nutrition market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to B2B Sports Nutrition market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of B2B Sports Nutrition market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new B2B Sports Nutrition market. These factors have benefited the growth of the global market for B2B Sports Nutrition. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for B2B Sports Nutrition. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of B2B Sports Nutrition are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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