Baby Bottle Market Size, Growth, Trends, Report 2023-2032
The global baby bottle market was valued at USD 3.49 billion in 2022 and it is predicted to surpass around USD 6.1 billion by 2032 with a CAGR of 5.74% from 2023 to 2032. The baby bottle market in the United States was accounted for USD 560.6 million in 2022.
Key Pointers
Report Scope of the Baby Bottle Market
| Report Coverage | Details |
| Revenue Share of Europe in 2022 | 28% |
| CAGR of Middle East & Africa from 2023 to 2032 | 6.14% |
| Revenue Forecast by 2032 | USD 6.1 billion |
| Growth Rate from 2023 to 2032 | CAGR of 5.74% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Companies Covered | Pigeon Corporation; Medela AG; Goodbaby International Holdings Limited; Koninklijke Philips N.V.; Handi-Craft Company; Artsana S.p.A; Comotomo; Richell Corporation; Munchkin, Inc.; Nanobébé US LTD |
Rising promotional activities for baby bottles and increased adoption of infant formula are expected to fuel the growth of the market. The introduction of BPA-free baby bottles is a key trend observed in the market. Bisphenol A (BPA) is known to cause severe health conditions like thyroid, brain abnormalities, prostate and breast cancer, infertility, and heart diseases. Looking to capitalize on the growing demand for baby bottles, many players operating in the market are concentrating on expanding their businesses by offering advanced and BPA-free products.
Compared to plastic bottles, glass bottles are BPA-free. Several research studies done on the effect of BPA have highlighted that this chemical results in several unfavorable hormonal responses. It also alters sperm parameters, which ascertains its adverse effects on the reproductive system. Some investigative studies have also proved that it contributes to cancer in both males and females. Thus, the adoption of glass bottles is expected to remain high during the forecast period. Moreover, the increasing popularity of online platforms and smartphones has been driving consumers toward online shopping. Consumers prefer online sales as they offer convenience, ease of payment, and hassle-free home delivery. Thus, online shopping has become a key trend in the market worldwide.
Furthermore, over the past few years, government bodies in several countries have been emphasizing the importance of breastfeeding. Public health policies in these countries are focusing on normative standards for baby nutrition and feeding, which are breastfeeding and human milk. The American Academy of Pediatrics recommends that infants should be exclusively breastfed for about the first 6 months, with continued breastfeeding while introducing complementary foods for at least 1 year, according to the CDC's Breastfeeding Report Card, 2020, which provides data on breastfeeding practices.
In addition, according to a Brookings Institution study published in 2021, both recessions and public health emergencies have traditionally been linked to lower birth rates. As a result, the COVID-19 pandemic, which contained both characteristics, had the potential to cause a large baby bust. The estimations reveal 60,000 missing births between October 2020 and February 2021, roughly corresponding to conceptions that would have occurred between January and May 2020. In March 2021, birth rates reverted to pre-pandemic levels, implying that conception rates recovered to pre-pandemic levels in June 2020.
Product Insights
The plastic segment dominated the baby bottle market in 2022 with a revenue share of 60%. Plastic baby bottles are made from raw materials such as Polypropylene (PP), polyphenyl sulfone (PPSU), Polyethersulphone (PES), and polycarbonate. Among the aforementioned raw materials, PP-based bottles are the most common type of plastic feeding bottles owing to their durability and flexibility. Furthermore, these bottles are very economical. PP bottles are available in clear as well as colored forms, which makes them attractive to kids.
Glass baby bottle is expected to be the fastest-growing category and is projected to exhibit a CAGR of 7.63% over the forecast period. The rapid growth can be majorly attributed to the growing popularity of the material owing to its health-related benefits and safety. The material is known for its ability to withstand heat, chemical exposure, and constant moisture. Moreover, glass bottles are easy to clean and have longer shelf lives as compared to plastic, thereby contributing to the growth of the market.
Furthermore, due to widespread awareness of the harmful effects of BPA and other impurities present in plastic bottles, glass-based bottles are gaining popularity in developed countries such as the U.S., the UK, and Canada, favoring the growth of glass bottles in the coming years.
Distribution Channel Insights
The offline distribution channel segment dominated the global baby bottle market with a revenue share of around 78% in 2022. An increasing presence of major players such as Mothercare and FirstCry across the Asia Pacific region is a major factor contributing to the growth. In addition, specialty stores tailor their strategies and operations according to the demand in the market. As a result, these retailers may keep a better selection and preserve a competitive advantage over department stores. Specialty baby stores sell a wide range of products necessary for baby care and rearing. This provides parents with a one-stop buying experience.
The online distribution channel segment is anticipated to register the fastest CAGR of 6.65% from 2023 to 2032. In the market, e-commerce has been increasing at a rapid rate. Distributors and retailers have been employing a variety of techniques to combat increased market competition, including forming relationships with e-commerce merchants to sell products in many countries. This allows them to expand their distribution network, reach new markets, boost product availability and exposure, and diversify their product and service offerings. Amazon; Walmart; eBay; and Alibaba Group Holding Ltd. are some of the industry's biggest online merchants.
Regional Insights
The Europe baby bottle market made the largest contribution to the global market with over 28% of the revenue share in 2022. This can be attributed to the rising awareness related to the harmful effects of plastic on the human body. Moreover, nutritionists and pediatricians are encouraging caretakers to adopt glass bottles over plastic ones, which would result in a boost in demand for glass bottles over the forecast period.
The Middle East & Africa baby bottle industry is expected to witness a CAGR of 6.14% over the forecast period. The regional market is currently in the growth phase and is characterized by increasing breastfeeding problems among women and the growing number of working women. In addition, innovations in product material and packaging will also boost the market growth in the upcoming years. Parents in emerging economies such as South Africa, UAE, and Saudi Arabia have become increasingly conscious regarding the health and hygiene of their babies and are willing to spend more on high-quality products. This is driving demand for baby bottles in the region.
Baby Bottle Market Segmentations:
By Product
By Distribution Channel
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Baby Bottle Market
5.1. COVID-19 Landscape: Baby Bottle Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Baby Bottle Market, By Product
8.1. Baby Bottle Market, by Product, 2023-2032
8.1.1. Plastic
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Silicone
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Glass
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Stainless Steel
8.1.4.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Baby Bottle Market, By Distribution Channel
9.1. Baby Bottle Market, by Distribution Channel, 2023-2032
9.1.1. Offline
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Online
9.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Baby Bottle Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.1.3. U.S.
10.1.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.1.4. Rest of North America
10.1.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.3. UK
10.2.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.4. Germany
10.2.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.5. France
10.2.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.6. Rest of Europe
10.2.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.6.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.3. India
10.3.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.4. China
10.3.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.5. Japan
10.3.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.6. Rest of APAC
10.3.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.6.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.3. GCC
10.4.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.4. North Africa
10.4.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.5. South Africa
10.4.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.6. Rest of MEA
10.4.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.6.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.5.3. Brazil
10.5.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.5.4. Rest of LATAM
10.5.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 11. Company Profiles
11.1. Pigeon Corporation
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Medela AG
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Goodbaby International Holdings Limited
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Koninklijke Philips N.V.
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. LTE Scientific
11.5. Handi-Craft Company
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Artsana S.p.A
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Comotomo
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Richell Corporation
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Munchkin, Inc.
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Nanobébé US LTD
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers