Baby Care Products Market (By Product: Baby Skin Care, Baby Toiletries/Hair Care; By Distribution Channel: Hypermarket & Supermarket, Pharmacy & Drugstores, Specialty Store, Online) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Published Date : Nov 2021 | No. of Pages : 150+ Pages | Category : Consumer Goods

The global Baby Care Products market size is expected to be worth around US$ 30.4 billion by 2030, according to a new report by Vision Research Reports.

The global Baby Care Products market size was valued at US$ 20.17 billion in 2020 and is anticipated to grow at a CAGR of 5.3% during forecast period 2021 to 2030.

Baby Care Products Market Size 2021 to 2030

Report Coverage

Report Scope Details
Market Size US$ 30.4 Billion by 2030
Growth Rate CAGR of 5.3% From 2021 to 2030
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Product, Distribution Channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Johnson & Johnson; Procter & Gamble (P&G); Kimberly-Clark (KCWW); Honasa Consumer Pvt. Ltd.; The Himalaya Drug Company;Citta World;Sebapharma GmbH & Co. KG;Beiersdorf; California Baby;Unilever

Growth Factors

 The shifting consumer preferences toward high-quality and clean-label baby care products are likely to fuel the market growth. The demand for baby care products has been on the rise due to the evolving preferences for premium and specialized baby care products for grooming infants.

Rising concerns related to baby skin conditions such as skin irritation, redness, and diaper rashes are driving the popularity of chemical and synthetic-free baby care products. The shifting focus towards cruelty-free and minimal ingredients-based products owing to the increasing concerns related to waste disposal is expected to have a positive impact on the market growth.

By Product Analysis

Baby toiletries/hair care held the largest revenue share of over 65.0% in 2020 and is expected to maintain its lead over the forecast period. Baby shampoos, conditioners, washes, and wipes are among the most used items as these are frequently applied on infants’ skin. 

The skin care segment is projected to register the fastest CAGR of 5.1% from 2021 to 2030. The segment includes various types of moisturizers, face creams, powders, and massage oils. 

In the baby toiletries/hair care segment, the body wash segment held the largest share of over 30.0% in 2020 and is expected to witness significant growth from 2021 to 2030. 

By Distribution Channel Analysis

The hypermarket and supermarket captured the largest revenue share of over 46.0% in 2020. These stores offer significant advantages to consumers, such as freedom of selection, lower prices, and high visibility of international brands, which makes them a suitable platform for all customer groups to purchase baby care products.

The specialty store segment is projected to register the fastest CAGR of 5.9% from 2021 to 2030. Some customers choose to buy baby products from these stores because of the ease of purchase, extensive network, and the ability to purchase the same products on a regular basis. 

The online segment is projected to witness significant growth from 2021 to 2030. The online sales of baby care products are estimated to witness growth during the forecast period. 

By Regional Analysis

Asia Pacific held the largest share of over 40.0% in 2020 and is expected to witness the fastest growth over the forecast period. Central and South America is expected to expand at a CAGR of 5.4% from 2021 to 2030. Manufacturers in this region are engaged in the development of baby care products that contain a mixture of natural and organic ingredients, in an attempt to tap into new customer demographics.

North America is expected to observe considerable growth from 2021 to 2030. The presence of well-established product manufacturers in North America, such as Unilever, Kimberly-Clark (KCWW), and Johnson & Johnson

Key Players

  • Johnson & Johnson

  • Procter & Gamble (P&G)

  • Kimberly-Clark (KCWW)

  • Honasa Consumer Pvt. Ltd.

  • The Himalaya Drug Company

  • Citta World

  • Sebapharma GmbH & Co. KG

  • Beiersdorf

  • California Baby

  • Unilever

Market Segmentation

  • By Product 

    • Baby Skin Care

      • Baby Moisturizer

      • Baby Face Cream

      • Baby Massage Oil

      • Baby Powder

      • Diaper Rash Cream

    • Baby Toiletries/Hair Care

      • Shampoo

      • Conditioner

      • Hair Oil

      • Baby Body Wash

      • Baby Wipes

  • ByDistribution Channel 

    • Hypermarket & Supermarket

    • Pharmacy & Drugstores

    • Specialty Store

    • Online

    • Others

  • Regional 

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

The Baby Care Products market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Baby Care Products market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Baby Care Products market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Baby Care Products market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Baby Care Products market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Baby Care Products capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Baby Care Products by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Baby Care Products market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Baby Care Products market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Baby Care Products market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Baby Care Products industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Baby Care Products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Baby Care Products market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Baby Care Products market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Baby Care Products market. These factors have benefited the growth of the global market for Baby Care Products. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Baby Care Products. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Baby Care Products are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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