The global baby diaper market size is predicted to surpass around of US$ 87 Bn by 2030, anticipated to grow at a CAGR of 6.4% from 2021 to 2030.
A baby diaper is an underwear with a folded cloth drawn up between the legs, fastened at the waist; which is worn by infants to catch excrement. Baby diapers are witnessing rise in the demand due to increase in population, especially in developing countries. Parents are also looking for premium products to offer better protection and safety to babies. Compared to various types of diapers, disposable diapers are likely to be most preferred in the near future, owing to their ease of use, efficiency, and convenience. Companies are offering lightweight and multilayer-sheet disposable diapers to provide additional protection and, at the same time, convenience.
As advancement is seen in technology and fabric used, demand for diapers is increasing. The more baby friendly and parent friendly the diaper, the higher is the demand in the market. Additionally, concerns regarding use of plastic and the deterioration in environment it causes are also leading to development of biodegradable disposable diapers. This again is creating demand in a niche consumer base that is woke and ready to pay a premium for eco-friendly products. Players would therefore do well to focus on manufacturing such products that fit the bill of the millennial consumer well.
Demand for baby diapers is expected to increase in the near future, with the rising disposable income. Rise in awareness about usage of baby diapers, increase in the number of working women, and growing concerns about health of babies are anticipated to fuel the demand for baby diapers during the forecast period. Moreover, rise in the standards of living and increase in the purchasing power of consumers are expected to offer lucrative opportunities to the global market for baby diapers during the forecast period.
North America accounted for 31% share of the global baby diaper market in 2020 and it is anticipated to continue its dominance during the forecast period. This was due to increasing awareness among parents about baby hygiene and increase in the income of consumers. The baby diaper market is primarily driven by increasing birth rate and growing awareness about baby hygiene. Increased spending on healthcare also fuels the market. Entry of new players in local as well as regional markets with a range of innovative products is likely to boost the market during the forecast period. Furthermore, rapid urbanization and improved economic conditions are likely to boost the market in the next few years. The market in North America is expected to expand at a CAGR of 6.6% during the forecast period.
A key trend being witnessed in the global baby diaper market is increased investments in research and development by key players operating in the market. Ease of convenience, rising disposable income, and rapid urbanization are likely to drive the baby diaper market.
The baby diaper market in Asia Pacific is witnessing significant growth and it is expected to expand at a CAGR of 7% during the forecast period. Asia Pacific is one of the most lucrative markets for baby diapers. Growth of the Asia Pacific market can be attributed to high birth rate and wide availability of raw materials in the region. Moreover, rise in urbanization, availability of labor force, and surge in awareness about hygiene among consumers have significantly contributed to the baby diaper market in Asia Pacific.
Among products, the disposable diapers segment held the leading share of the global baby diaper market in 2020. Disposable diapers are becoming immensely popular across the world. Disposable diapers are witnessing increase in the demand, due to higher comfort that they offer compared to cloth diapers. Availability of organic and eco-friendly products has fueled the adoption of biodegradable diapers in developed economies. Biodegradable diapers are made from organic, plant-based materials and they are free from plastic and harmful chemicals. Since these diapers are not manufactured by using petrochemicals, or skin irritants, and they are safe for baby skin, the demand for biodegradable diapers is increasing. This is driving the global baby diaper market.
Among absorption levels, the high absorption segment is expected to register the maximum CAGR of 6.8% from 2021 to 2030. Among styles, the tape style segment accounted for a major market share in 2020 and it is anticipated to expand at a CAGR of 6.7% during the forecast period.
Report Highlights | Details |
Market Size | US$ 87 Billion by 2030 |
Growth Rate | CAGR of 6.4% from 2021 to 2030 |
Base Year | 2020 |
Segments Covered | Product, Absorption Level, Style, Distribution Channel, Regions |
Companies Mentioned | Bumkins, Fujian Shuangheng Group Co., Ltd., Hengan International, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Ontex International N.V, Procter & Gamble Co., SCA Hygiene Products, and Unicharm Corporation. |
Competitive Landscape
This section of the report identifies various key manufacturers of the market. It helps the reader understand the strategies and collaborations that players are focusing on combat competition in the market. The comprehensive report provides a significant microscopic look at the market. The reader can identify the footprints of the manufacturers by knowing about the global revenue of manufacturers, the global price of manufacturers, and sales by manufacturers during the forecast period of 2017 to 2019.
The analysts have provided a comprehensive analysis of the competitive landscape of the global baby diaper market with the company market structure and market share analysis of the top players. The innovative trends and developments, mergers and acquisitions, product portfolio, and new product innovation expected to provide a dashboard view of the market, ultimately providing the readers accurate measure of the current market developments, business strategies, and key financials.
Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.
Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users) and other segments.
Some of the participants in the global baby diaper market are Bumkins, Fujian Shuangheng Group Co., Ltd., Hengan International, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Ontex International N.V, Procter & Gamble Co., SCA Hygiene Products, and Unicharm Corporation.
Market Segmentation
By Product
By Absorption Level
By Style
By Channel
By Geography
This report focuses on baby diaper market includes crucial information on market share, market size, and growth rate for the forecast period 2021 to 2030 at the global level, regional level and company level. From a global perspective, this report represents overall baby diaper market size by analyzing historical data and future prospect. The study highlights deep analysis on the major drivers of the market, restraints, and challenges to help the business owners, suppliers, and marketing personnel in planning effective strategies for the forecast period. This will help the business and manufacturers to lead the market and gain prominent position in future. The report also presents vital information through graphical representation on factors like table, charts, and statistics. The study includes drivers and restraints of the global baby diaper market.
The research not only conducts forecasts in terms of value, but also evaluates the market on the basis of essential parameters, such as Year-on-Year (Y-o-Y) growth. This helps providers to recognize the future opportunities as well predictability of the market.
In order to understand and assess opportunities in this market, the report is categorically divided into five key sections on the basis of segments. The report analyzes the global market in terms of value (US$ dollers) and volume (Million Units).
The research report includes specific segments by region (country), by company, by all segments. This study provides information about the growth and revenue during the historic and forecasted period of 2017 to 2030. Every segment is further sub-segmented into several sub-segmented that are deeply analyzed by experts to offer valuable information to the buyers and market players. Understanding the segments helps in identifying the importance of different factors that aid the market growth.
Major Key Points Covered in Report:
Executive Summary: It includes key trends of the baby diaper market related to products, applications, and other crucial factors. It also provides analysis of the competitive landscape and CAGR and market size of the baby diaper market based on production and revenue.
Production and Consumption by Region: It covers all regional markets to which the research study relates. Prices and key players in addition to production and consumption in each regional market are discussed.
Key Players: Here, the report throws light on financial ratios, pricing structure, production cost, gross profit, sales volume, revenue, and gross margin of leading and prominent companies competing in the Baby diaper market.
Market Segments: This part of the report discusses about product, application and other segments of the baby diaper market based on market share, CAGR, market size, and various other factors.
Research Methodology: This section discusses about the research methodology and approach used to prepare the report. It covers data triangulation, market breakdown, market size estimation, and research design and/or programs.
Regional Analysis
The research report includes a detailed study of regions of North America, Europe, China, Japan and Rest of the World. The report has been curated after observing and studying various factors that determine regional growth such as economic, environmental, social, technological, and political status of the particular region. Analysts have studied the data of revenue and manufacturers of each region. This section analyses region-wise revenue and volume for the forecast period of 2017 to 2030. These analyses will help the reader to understand the potential worth of investment in a particular region.
The report provides in-depth segment analysis of the global baby diaper market, thereby providing valuable insights at macro as well as micro levels. Analysis of major countries, which hold growth opportunities or account for significant share has also been included as part of geographic analysis of the baby diaper market.
The report includes country-wise and region-wise market size for the period 2017-2030. It also includes market size and forecast by segments in terms of production capacity, price and revenue for the period 2017-2030.
In this study, the years considered to estimate the market size of baby diaper are as follows:
Research Methodology
The research methodology adopted by analysts for compiling the global baby diaper market report is based on detailed primary as well as secondary research. With the help of in-depth insights of the market-affiliated information that is obtained and legitimated by market-admissible resources, analysts have offered riveting observations and authentic forecasts for the global market.
During the primary research phase, analysts interviewed market stakeholders, investors, brand managers, vice presidents, and sales and marketing managers. Based on data obtained through interviews of genuine resources, analysts have emphasized the changing scenario of the global market.
For secondary research, analysts scrutinized numerous annual report publications, white papers, market association publications, and company websites to obtain the necessary understanding of the global baby diaper market.
The study objectives of this report are:
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Baby Diaper Market, By Product
7.1. Baby Diaper Market, by Product Type, 2021-2030
7.1.1. Cloth Diapers
7.1.1.1. Market Revenue and Forecast (2017-2030)
7.1.2. Disposable Diapers
7.1.2.1. Market Revenue and Forecast (2017-2030)
7.1.3. Training Nappies
7.1.3.1. Market Revenue and Forecast (2017-2030)
7.1.4. Swim Pants
7.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 8. Global Baby Diaper Market, By Absorption Level
8.1. Baby Diaper Market, by Absorption Level, 2021-2030
8.1.1. Low Absorption
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. High Absorption
8.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Baby Diaper Market, By Style Type
9.1. Baby Diaper Market, by Style Type, 2021-2030
9.1.1. Tape Style
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Pant Style
9.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Baby Diaper Market, By Distribution Channel Type
10.1. Baby Diaper Market, by Distribution Channel Type, 2021-2030
10.1.1. Online
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. Offline
10.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global Baby Diaper Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Product (2017-2030)
11.1.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.1.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.1.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.1.5. U.S.
11.1.5.1. Market Revenue and Forecast, by Product (2017-2030)
11.1.5.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.1.5.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.1.5.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.1.6. Rest of North America
11.1.6.1. Market Revenue and Forecast, by Product (2017-2030)
11.1.6.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.1.6.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.1.6.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Product (2017-2030)
11.2.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.2.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.2.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.2.5. UK
11.2.5.1. Market Revenue and Forecast, by Product (2017-2030)
11.2.5.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.2.5.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.2.5.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.2.6. Germany
11.2.6.1. Market Revenue and Forecast, by Product (2017-2030)
11.2.6.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.2.6.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.2.6.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.2.7. France
11.2.7.1. Market Revenue and Forecast, by Product (2017-2030)
11.2.7.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.2.7.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.2.7.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.2.8. Rest of Europe
11.2.8.1. Market Revenue and Forecast, by Product (2017-2030)
11.2.8.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.2.8.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.2.8.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Product (2017-2030)
11.3.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.3.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.3.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.3.5. India
11.3.5.1. Market Revenue and Forecast, by Product (2017-2030)
11.3.5.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.3.5.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.3.5.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.3.6. China
11.3.6.1. Market Revenue and Forecast, by Product (2017-2030)
11.3.6.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.3.6.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.3.6.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.3.7. Japan
11.3.7.1. Market Revenue and Forecast, by Product (2017-2030)
11.3.7.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.3.7.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.3.7.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.3.8. Rest of APAC
11.3.8.1. Market Revenue and Forecast, by Product (2017-2030)
11.3.8.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.3.8.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.3.8.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Product (2017-2030)
11.4.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.4.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.4.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.4.5. GCC
11.4.5.1. Market Revenue and Forecast, by Product (2017-2030)
11.4.5.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.4.5.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.4.5.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.4.6. North Africa
11.4.6.1. Market Revenue and Forecast, by Product (2017-2030)
11.4.6.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.4.6.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.4.6.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.4.7. South Africa
11.4.7.1. Market Revenue and Forecast, by Product (2017-2030)
11.4.7.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.4.7.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.4.7.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.4.8. Rest of MEA
11.4.8.1. Market Revenue and Forecast, by Product (2017-2030)
11.4.8.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.4.8.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.4.8.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Product (2017-2030)
11.5.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.5.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.5.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.5.5. Brazil
11.5.5.1. Market Revenue and Forecast, by Product (2017-2030)
11.5.5.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.5.5.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.5.5.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
11.5.6. Rest of LATAM
11.5.6.1. Market Revenue and Forecast, by Product (2017-2030)
11.5.6.2. Market Revenue and Forecast, by Absorption Level (2017-2030)
11.5.6.3. Market Revenue and Forecast, by Style Type (2017-2030)
11.5.6.4. Market Revenue and Forecast, by Distribution Channel Type (2017-2030)
Chapter 12. Company Profiles
12.1. Bumkins
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Fujian Shuangheng Group Co., Ltd.
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Hengan International
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Johnson & Johnson
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Kao Corporation
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Kimberly-Clark Corporation
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Ontex International N.V
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Procter & Gamble Co.
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. SCA Hygiene Products
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Unicharm Corporation
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms