Baby Powder Market (By Product: Talc-based, Talc-free; By Distribution Channel: Online, Offline) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Published Date : Jan 2022 | No. of Pages : 150+ Pages | Category : Consumer Goods

The global Baby Powder market size is expected to be worth around US$ 5.69 billion by 2030, according to a new report by Vision Research Reports.

The global Baby Powder market size was valued at US$ 2.09 billion in 2020 and is anticipated to grow at a CAGR of 6.6% during forecast period 2021 to 2030.

Baby Powder Market Size 2022 to 2030

Report Coverage

Report Scope Details
Market Size US$ 5.69 billion by 2030
Growth Rate CAGR of 6.6% From 2021 to 2030
Largest Market Asia Pacific
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Product, Distribution Channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Johnson & Johnson; Pigeon Corp.; Prestige Consumer Healthcare; KCWW

Growth Factors

The rising demand for e-commerce channels is shifting consumer preference towards the purchase of personal care products. E-commerce channels allow price-sensitive consumers to compare prices online and find the ideal deal. For instance, during the pandemic, in India, MyGlamm Brand launched 80 products under the baby chakra brand.

The growing popularity of e-commerce channels has shifted the market dynamics across several regions. Several manufacturers are utilizing these channels to advertise their products. The capability to choose from a wide range of products coupled with attractive discounts has encouraged a number of consumers to shop online. In addition, companies are entering into partnerships with high-end luxury retailers to sell their products across various markets outside their base country.

By Product Analysis

Based on the product, the market is segmented into talc-based and talc-free baby powder. The talc-free segment accounted for the largest revenue share of 75% in 2020 due to the high demand for organic baby care products.

Cornstarch-based baby powders have a high demand as several consumers are opting for natural ingredients. The use of cornstarch acts as a carrier for active ingredients to penetrate the skin, thereby providing nourishment to the baby’s skin.

Companies in the market are providing products composed of cornstarch and essential oils, such as lavender, almond, and olive oils, for improved skin nourishment.

By Regional Analysis

Asia Pacific accounted for the largest revenue share of over 35%. Growing awareness towards personal hygiene coupled with demand for baby care products, such as diapers and strollers, is supporting the market growth in the region.

The high demand for baby care products is supported by a rise in online purchases. Key players, such as Moms Co., have partnered with e-commerce giants, such as Amazon, to increase their online presence.

By Distribution Channel Analysis

On the basis of distribution channels, the global market is sub-segmented into online and offline. The offline distribution channel segment accounted for the largest revenue share of 82.1% in 2020. 

Baby powder is also increasingly sold in medical and local grocery stores. Several key players in the market offer baby care products based on their relevance. 

Key Players

  • Johnson & Johnson

  • Pigeon Corp.

  • Prestige Consumer Healthcare

  • KCWW

Market Segmentation

  • By Product

    • Talc-based

    • Talc-free

  • By Distribution Channel

    • Online

    • Offline

  • Regional 

    • North America

      • U.S.

    • Europe

      • U.K.

      • France

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

The Baby Powder market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Baby Powder market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Baby Powder market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Baby Powder market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Baby Powder market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Baby Powder capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Baby Powder by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Baby Powder market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Baby Powder market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Baby Powder market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Baby Powder industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Baby Powder market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Baby Powder market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Baby Powder market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Baby Powder market. These factors have benefited the growth of the global market for Baby Powder. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Baby Powder. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Baby Powder are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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