Bathroom Products Market (By Type: Bathroom Basin, Bathroom Furniture, and Bathroom Accessories; By Basin Material: Ceramics, Acrylic, Metals, Stone, and Others; By Basin Shape: Rectangular, Round, Oval, Square, and Asymmetrical; By Basin Installation: Countertop, Wall-mounted, Others; By Application; By Price; By Distribution Channel) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2021-2030

The global bathroom products market is anticipated to grow at a CAGR of 8.1% during the forecast period 2021 to 2030 and witness a valuation around US$ 190 billion by 2030.

Asia Pacific accounted for a major share of the bathroom products market in 2020. The Asia Pacific market is driven by a large number of construction projects in the region, and technological advancements in bathroom products. Hence, it is the fastest growing market in the world. The market is expected to move at a fast pace in terms. However, North America and Europe have been dominating the bathroom products market.

Bathroom products include bathroom basin, bathroom furniture, and bathroom accessories. Bathroom basin is a fixture, also known as hand basin or bathroom sink, usually used to wash the hands. A modern bathroom basin improves the look and functionality of the bathroom and is reserved for personal hygiene.

Bathroom basins are usually made of glass, marble, ceramic, and other material. Bathroom furniture includes cabinet, mirror, and shelves used to store hygiene products, medications, and toiletries. They are usually placed above toilets or under sinks.

Bathroom accessories are items precisely designed for use in a bathroom; for instance taps, towel racks, toothbrush holders, trash cans, etc. Bathroom accessories normally have a decorative and durable finish.

Market Trends

Changing lifestyle and customer focus on designing bathroom interiors are the major factors for market growth. Rising disposable income has encouraged people to spend more on bathroom products.

Demand for smart bathroom products is also growing due to rising number of smart homes and building construction projects.

Drivers and Opportunities

The trend of home modernization and renovation has increased the installation and usage of a variety of bathroom products. Massive migration to cities, increasing population, and rising middle class income are creating huge demand for real estate, which impacts the bathroom products market globally. Growth in business environment drives the need for infrastructure development, which is also fueling the expansion of the bathroom products market globally.

Trend of home automation has led to new innovations and technologically advanced equipment. Manufacturers of bathroom products are developing solutions, which can be integrated with smart technologies. Thus, the gradual shift toward intelligent building designs and smart home systems is expected to drive the demand for smart bathroom products in the near future.

Advanced Rubit Technology in Shower Systems Eliminates Issues of Lime Scale Deposits

Manufacturers in the bathroom products market are increasing the availability of products that minimize a building’s resource consumption and overall ecological impact. Jaguar Group— a manufacturer of luxury modern bathroom products in India has launched GRIHA (Green Rating for Integrated Habitat Assessment)-certified bathroom products that help minimize a building’s resource consumption. Environment-friendly products are gaining popularity in the bathroom products market, where the market is expand at a CAGR of 8.1% during the forecast period.

Elite, premium, and value-for-money bathroom products are suiting various income groups worldwide. Companies are adopting the advanced rubit technology that increases the longevity of shower products. This technology eliminates the issue of lime scale deposits on the shower face. Manufacturers are also facilitating thermo insulation in shower systems to prevent heating up of the shower body.

Report Scope Details
Market Size US$ 190 billion by 2030
Growth Rate CAGR of 8.1% from 2021-2030
Base Year 2020
Forecast Year 2021-2030
Companies Mentioned Kohler Co., Roca Sanitario, S.A., TOTO Ltd., LIXIL Group, Hamberger Sanitary GmbH, Huida Sanitary Ware Co., Ltd., Bemis Manufacturing Company, Sloan Valve Company, Ginsey Home Solutions, and AmeriSink Inc.

Report Highlights

In the bathroom products market research report, in terms of type, the market has been divided into bathroom basin, bathroom furniture, and bathroom accessories. Bathroom accessories segment held majority market share in terms of volume in 2020, and the same scenario is likely to be witnessed during the forecast years as well. However, economic development will lead to innovations in the construction industry, particularly in terms of residential buildings with improved facilities, which is expected to push the demand for bathroom basins during the forecast period.

Based on application, the global bathroom products market has been classified into residential and commercial. The increasing construction of commercial spaces such as shopping complexes, shopping malls, and offices has increased the demand for bathroom products. The growth of the construction industry is the major factor responsible for the expansion of the bathroom products market. Home renovation activities are also anticipated to drive the bathroom products market. The residential sector holds a major share of the bathroom products market.

In terms of distribution channel, the global bathroom products market has been divided into online and offline. The offline mode of distribution is expected to drive the bathroom products market in the near future, holding more than 69.2% share of the market in 2020. A large number of bathroom products manufacturers are selling their products across the globe through their company-owned website and e-Commerce websites. The online distribution channel is, thus, expected to grow at the fastest rate during the forecast period, owing to the rise in trend of buying consumer products through e-Commerce and online platforms. The evolution of the e-Commerce industry has created significant opportunities for manufacturers and distributors of bathroom products.

Asia Pacific accounted for a major share of the bathroom products market in 2020. The Asia Pacific market is driven by the large number of construction projects and technological advancements in bathroom products. Hence, it is the fastest growing market in the world. However, North America and Europe have been dominating the bathroom products market.

Growing government initiatives such as the Swachh Bharat Abhiyan in India and other government initiatives worldwide are other major reasons for the growth of the market globally.  

The COVID-19 pandemic in different European countries has a major impact on this market. Bathroom basin sales have dropped in the fast quarter. However, after relaxation of lockdown, consumer demand for bathroom products has increased in Germany, the U.K., and other European countries. Furthermore, consumer demand for premium products is driving the market, apart from high spending power of the middle class population.

Key Players

Some of the key players operating in the bathroom products market are Kohler Co., Roca Sanitario, S.A., TOTO Ltd., LIXIL Group, Hamberger Sanitary GmbH, Huida Sanitary Ware Co., Ltd., Bemis Manufacturing Company, Sloan Valve Company, Ginsey Home Solutions, and AmeriSink Inc.

Market Segmentation

Bathroom Products Market, by Type

•    Bathroom Basin

  • Single
  • Double
  • Multiple

•    Bathroom Furniture

  • Cabinets
  • Mirrors
  • Shelves
  • Others (Vanities, etc.)

•    Bathroom Accessories

  • Taps
  • Toothbrush Holders
  • Towel Rack/Ring
  • Trash Cans
  • Others (Bath Rugs & Mats, etc.)

Bathroom Products Market, by Basin Material

  • Ceramics
  • Acrylic
  • Metals
  • Stone
  • Others

Bathroom Products Market, by Basin Shape

  • Rectangular
  • Round
  • Oval
  • Square
  • Asymmetrical

Bathroom Products Market, by Basin Installation

  • Countertop
  • Wall-mounted
  • Free-standing
  • Console
  • Others (Built-in, etc.)

Bathroom Products Market, by Application

  • Residential
  • Commercial

Bathroom Products Market, by Price

  • Low
  • Medium
  • High/Premium

Bathroom Products Market, by Distribution Channel

•    Online

  • e-Commerce Websites
  • Company-owned Website

•    Offline

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • DIY Stores

Bathroom Products Market, by Region

  • North America
    • U.S.
    • Canada
  • Rest of North America
    • Europe
    • Germany
    • Austria
    • Switzerland
    • Benelux
    • France
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America


This report focuses on bathroom products market includes crucial information on market share, market size, and growth rate for the forecast period 2021 to 2030 at the global level, regional level and company level. From a global perspective, this report represents overall bathroom products market size by analyzing historical data and future prospect. The study highlights deep analysis on the major drivers of the market, restraints, and challenges to help the business owners, suppliers, and marketing personnel in planning effective strategies for the forecast period. This will help the business and manufacturers to lead the market and gain prominent position in future. The report also presents vital information through graphical representation on factors like table, charts, and statistics. The study includes drivers and restraints of the global bathroom products market.

The research not only conducts forecasts in terms of value, but also evaluates the market on the basis of essential parameters, such as Year-on-Year (Y-o-Y) growth. This helps providers to recognize the future opportunities as well predictability of the market.

In order to understand and assess opportunities in this market, the report is categorically divided into five key sections on the basis of segments. The report analyzes the global market in terms of value (US$ dollers) and volume (Million Units).

The research report includes specific segments by region (country), by company, by all segments. This study provides information about the growth and revenue during the historic and forecasted period of 2017 to 2030. Every segment is further sub-segmented into several sub-segmented that are deeply analyzed by experts to offer valuable information to the buyers and market players. Understanding the segments helps in identifying the importance of different factors that aid the market growth.

Major Key Points Covered in Report:

Executive Summary: It includes key trends of the bathroom products market related to products, applications, and other crucial factors. It also provides analysis of the competitive landscape and CAGR and market size of the bathroom products market based on production and revenue.

Production and Consumption by Region: It covers all regional markets to which the research study relates. Prices and key players in addition to production and consumption in each regional market are discussed.

Key Players: Here, the report throws light on financial ratios, pricing structure, production cost, gross profit, sales volume, revenue, and gross margin of leading and prominent companies competing in the Bathroom products market.

Market Segments: This part of the report discusses about product, application and other segments of the bathroom products market based on market share, CAGR, market size, and various other factors.

Research Methodology: This section discusses about the research methodology and approach used to prepare the report. It covers data triangulation, market breakdown, market size estimation, and research design and/or programs.

Regional Analysis

The research report includes a detailed study of regions of North America, Europe, China, Japan and Rest of the World. The report has been curated after observing and studying various factors that determine regional growth such as economic, environmental, social, technological, and political status of the particular region. Analysts have studied the data of revenue and manufacturers of each region. This section analyses region-wise revenue and volume for the forecast period of 2017 to 2030. These analyses will help the reader to understand the potential worth of investment in a particular region.

The report provides in-depth segment analysis of the global bathroom products market, thereby providing valuable insights at macro as well as micro levels. Analysis of major countries, which hold growth opportunities or account for significant share has also been included as part of geographic analysis of the bathroom products market.

The report includes country-wise and region-wise market size for the period 2017-2030. It also includes market size and forecast by segments in terms of production capacity, price and revenue for the period 2017-2030.

In this study, the years considered to estimate the market size of bathroom products are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Competitive Landscape

This section of the report identifies various key manufacturers of the market. It helps the reader understand the strategies and collaborations that players are focusing on combat competition in the market. The comprehensive report provides a significant microscopic look at the market. The reader can identify the footprints of the manufacturers by knowing about the global revenue of manufacturers, the global price of manufacturers, and sales by manufacturers during the forecast period of 2017 to 2019.

The analysts have provided a comprehensive analysis of the competitive landscape of the global bathroom products market with the company market structure and market share analysis of the top players. The innovative trends and developments, mergers and acquisitions, product portfolio, and new product innovation expected to provide a dashboard view of the market, ultimately providing the readers accurate measure of the current market developments, business strategies, and key financials.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users) and other segments.

  • Company Overview
  • Company Market Share/Positioning Analysis
  • Product Offerings
  • Financial Performance
  • Recent Initiatives
  • Key Strategies Adopted by Players
  • Vendor Landscape
  • List of Suppliers
  • List of Buyers

Research Methodology

The research methodology adopted by analysts for compiling the global bathroom products market report is based on detailed primary as well as secondary research. With the help of in-depth insights of the market-affiliated information that is obtained and legitimated by market-admissible resources, analysts have offered riveting observations and authentic forecasts for the global market.

During the primary research phase, analysts interviewed market stakeholders, investors, brand managers, vice presidents, and sales and marketing managers. Based on data obtained through interviews of genuine resources, analysts have emphasized the changing scenario of the global market.

For secondary research, analysts scrutinized numerous annual report publications, white papers, market association publications, and company websites to obtain the necessary understanding of the global bathroom products market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2021) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.


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