Car Detailing Services Market (By Type: Exterior Car Detailing, Interior Car Detailing; By Service Provider: Conventional Service, On-Demand Service)- Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2023-2032

The global car detailing services market size was estimated at around USD 37.96 billion in 2022 and it is projected to hit around USD 65.09 billion by 2032, growing at a CAGR of 5.54% from 2023 to 2032. The car detailing services market in the United States was accounted for USD 13 billion in 2022.

Car Detailing Services Market Size 2023 to 2032

Key Pointers

  • North America dominated the global car detailing services market with a share of over 40% in 2022. Asia Pacific region is posed to register the fastest CAGR of about 6.75%. 
  • Exterior car detailing dominated the type category with a share of around 66% in 2022. 
  • The interior car detailing segment is projected to expand at the fastest CAGR of 6.33% over the forecast period. 
  • The conventional service segment accounted for the majority of the sales in 2022, with a share of around 76%. 
  • The on-demand service segment is forecasted to grow at a CAGR of 7.04% during the forecasted period.

Report Scope of the Car Detailing Services Market

Report Coverage Details
Revenue Share of North America in 2022 40% 
CAGR of Asia Pacific from 2023 to 2032 6.75%
Revenue Forecast by 2032 USD 65.09 billion
Growth Rate from 2023 to 2032 CAGR of  5.54%
Base Year  2022
Forecast Period 2023 to 2032
Market Analysis (Terms Used) Value (US$ Million/Billion) or (Volume/Units)
Companies Covered 3M Company; Splash Car Wash; Autobell Car Wash, Inc.; AutoKorrect; Elite Detailing & Protection; M-PIRE Auto Detailing; Oasis Car Detailing; Delta Sonic; HERRENFAHRT ; and Action Car Detailing

 

Increased advancements in innovations and the rise in awareness regarding vehicle maintenance are attracting customers to car detailing service centers. The global market is also witnessing a new trend of on-demand services, with key service providers operating across the globe developing new strategies to better serve their customers. This helps the service providers expand their business as it enables users to arrange car polishing, tire dressing, car washing, and additional services at the time of need at any location.

The COVID-19 pandemic had a significant impact on the global market. Car wash service providers were negatively affected due to less usage of cars by people and the worldwide lockdown imposed to curb the spread of COVID-19. Although more people realized the need to sanitize and disinfect surfaces to keep them away from the virus, car users started to invest more in sanitizing the interior of their cars. The trend of increased focus on hygiene has increased disposable income, and continuous improvement in the services provided is boosting the growth of the market.

According to the survey conducted by the International Car Wash Association, 84% of surveyed Americans appreciate their cars, and 64% of respondents stated that their cars’ cleanliness and appearance are crucial to them. However, only 15% of owners take exceptional care of their vehicles individually. This has created business expansion opportunities for car detailing service providers to cater to the rising demand from consumers and expand their business operations. Around 97% of the users in the U.S. use auto-detailing services to preserve the appearance of their cars and increase the number of years the car will last.

Operators of on-demand car washes are starting to gain traction. Constantly changing weather dynamics, new technologies, and equipment, coupled with the growing automobile industry across the globe, have improved car detailing processes. To make it easy for consumers, car wash companies have started using smartphone apps, digital payment systems, and online bookings. This is expected to enable service providers to expand their consumer reach and serve tech-savvy consumers.

There are more services available on demand as smartphones become more commonplace. Smartphone apps allow users to schedule fuel delivery, car detailing, car washing, and tire dressing in case of a puncture while emerging without having to stop at a car detailing service facility. For instance, a U.S.-based car wash and detailing company named WashMyWhip offer an on-demand environment car-care service. Customers have to simply pinpoint their location with their convenient time and required service on the app that aids the company to send their employees to the location. The company offers inside and outside car wash at an average price of USD 30 and car detailing at an average price of USD 120. This is expected to contribute to the market growth in the coming years.

By Type

Exterior car detailing dominated the type category with a share of around 66% in 2022. The outer part of the car is heavily exposed to all types of dust and dirt, forming a thick layer on the car. This segment stays dominant throughout the forecast period owing to its benefits of exterior car detailing which includes car wash, car polishing using wax, paint correction, stain removal, tire dressing, stain removal, and many others.

The interior car detailing segment is projected to expand at the fastest CAGR of 6.33% over the forecast period. The growth of the segment is owing to thorough cleaning to sterilize interior surfaces and produce a germ-free result. Cleaning the inside components of a car is called interior detailing. They include leather seats, vinyl, natural fibers, carbon fiber plastics, and other surfaces. Vacuuming and steam cleaning are two of the cleaning techniques used. The center console, door jambs, and area around switches and buttons are also cleaned.

Service Provider Insights

The conventional service segment accounted for the majority of the sales in 2022, with a share of around 76%. The growth of the segment is due to the mergers, acquisitions, and geographical expansion of key players across the globe. For instance, in November 2021, Ryko Solutions Inc.'s parent business, National Carwash Solutions, completed the acquisition of Zep Vehicle Care, the proprietor of companies like MacNeil Wash Systems, PurClean, Vacutech vacuums, and TSS goods and services.

Car Detailing Services Market Share, By Service Provider, 2022 (%)

The on-demand service segment is forecasted to grow at a CAGR of 7.04% during the forecasted period. Many people choose on-demand car washing apps to conserve time and provide convenience. Washing cars takes time that some would rather not invest.  On-demand car washing apps are becoming more popular since they provide greater convenience, which will further fuel market growth. People anticipate using their smartphones for service research, scheduling, and payment.

Regional Insights

North America dominated the global car detailing services market with a share of over 40% in 2022. Due to the region's increasing appreciation for an improved exterior look and sanitation among vehicle owners, car detailing is widely valued throughout North America. In recent years, on-demand car detailing has become an increasingly popular alternative, and people are drawn to it because of its convenience. Furthermore, due to the establishment of major firms like Ford Motors and General Motors, the sector is more likely to grow.

Car Detailing Services Market Share, By Region, 2022 (%)

Asia Pacific region is posed to register the fastest CAGR of about 6.75%. This was mostly attributed to the increase in sales of passenger cars and the development of consumer awareness of vehicle hygiene. Due to the region’s expanding sales of high-end and luxury vehicles, which will increase demand for car detailing, the Asia Pacific region is expected to grow during the projection period. According to World Economics in 2021, there were 1,960,925 passenger cars on average across 17 different nations. This has further elevated the demand for car detailing services in the region.

Car Detailing Services Market Segmentations:

By Type 

  • Exterior Car Detailing
    • Car Wash
    • Car Wax
    • Others (Glass Cleaning, Tire Dressing)
  • Interior Car Detailing
    • Leather Conditioning
    • Vacuum Conditioning
    • Others (Sanitizing, Perfuming)

By Service Provider 

  • Conventional Service Station
  • On-Demand Service

By Regional 

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
  • Central & South America
    • Brazil
  • Middle East & Africa
    • South Africa

Frequently Asked Questions

The global car detailing services market size was reached at USD 37.96 billion in 2022 and it is projected to hit around USD 65.09 billion by 2032.

The global car detailing services market is growing at a compound annual growth rate (CAGR) of 5.54% from 2023 to 2032.

The North America region has accounted for the largest car detailing services market share in 2022.

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Car Detailing Services Market 

5.1. COVID-19 Landscape: Car Detailing Services Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

Chapter 6. Market Dynamics Analysis and Trends

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Car Detailing Services Market, By Type

8.1. Car Detailing Services Market, by Type, 2023-2032

8.1.1. Exterior Car Detailing

8.1.1.1. Market Revenue and Forecast (2020-2032)

8.1.2. Interior Car Detailing

8.1.2.1. Market Revenue and Forecast (2020-2032)

Chapter 9. Global Car Detailing Services Market, By Service Provider

9.1. Car Detailing Services Market, by Service Provider, 2023-2032

9.1.1. Conventional Service Station

9.1.1.1. Market Revenue and Forecast (2020-2032)

9.1.2. On-Demand Service

9.1.2.1. Market Revenue and Forecast (2020-2032)

Chapter 10. Global Car Detailing Services Market, Regional Estimates and Trend Forecast

10.1. North America

10.1.1. Market Revenue and Forecast, by Type (2020-2032)

10.1.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.1.3. U.S.

10.1.3.1. Market Revenue and Forecast, by Type (2020-2032)

10.1.3.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.1.4. Rest of North America

10.1.4.1. Market Revenue and Forecast, by Type (2020-2032)

10.1.4.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.2. Europe

10.2.1. Market Revenue and Forecast, by Type (2020-2032)

10.2.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.2.3. UK

10.2.3.1. Market Revenue and Forecast, by Type (2020-2032)

10.2.3.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.2.4. Germany

10.2.4.1. Market Revenue and Forecast, by Type (2020-2032)

10.2.4.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.2.5. France

10.2.5.1. Market Revenue and Forecast, by Type (2020-2032)

10.2.5.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.2.6. Rest of Europe

10.2.6.1. Market Revenue and Forecast, by Type (2020-2032)

10.2.6.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.3. APAC

10.3.1. Market Revenue and Forecast, by Type (2020-2032)

10.3.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.3.3. India

10.3.3.1. Market Revenue and Forecast, by Type (2020-2032)

10.3.3.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.3.4. China

10.3.4.1. Market Revenue and Forecast, by Type (2020-2032)

10.3.4.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.3.5. Japan

10.3.5.1. Market Revenue and Forecast, by Type (2020-2032)

10.3.5.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.3.6. Rest of APAC

10.3.6.1. Market Revenue and Forecast, by Type (2020-2032)

10.3.6.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.4. MEA

10.4.1. Market Revenue and Forecast, by Type (2020-2032)

10.4.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.4.3. GCC

10.4.3.1. Market Revenue and Forecast, by Type (2020-2032)

10.4.3.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.4.4. North Africa

10.4.4.1. Market Revenue and Forecast, by Type (2020-2032)

10.4.4.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.4.5. South Africa

10.4.5.1. Market Revenue and Forecast, by Type (2020-2032)

10.4.5.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.4.6. Rest of MEA

10.4.6.1. Market Revenue and Forecast, by Type (2020-2032)

10.4.6.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.5. Latin America

10.5.1. Market Revenue and Forecast, by Type (2020-2032)

10.5.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.5.3. Brazil

10.5.3.1. Market Revenue and Forecast, by Type (2020-2032)

10.5.3.2. Market Revenue and Forecast, by Service Provider (2020-2032)

10.5.4. Rest of LATAM

10.5.4.1. Market Revenue and Forecast, by Type (2020-2032)

10.5.4.2. Market Revenue and Forecast, by Service Provider (2020-2032)

Chapter 11. Company Profiles

11.1. 3M Company

11.1.1. Company Overview

11.1.2. Product Offerings

11.1.3. Financial Performance

11.1.4. Recent Initiatives

11.2. Splash Car Wash

11.2.1. Company Overview

11.2.2. Product Offerings

11.2.3. Financial Performance

11.2.4. Recent Initiatives

11.3. Autobell Car Wash, Inc.

11.3.1. Company Overview

11.3.2. Product Offerings

11.3.3. Financial Performance

11.3.4. Recent Initiatives

11.4. AutoKorrect

11.4.1. Company Overview

11.4.2. Product Offerings

11.4.3. Financial Performance

11.4.4. LTE Scientific

11.5. Elite Detailing & Protection

11.5.1. Company Overview

11.5.2. Product Offerings

11.5.3. Financial Performance

11.5.4. Recent Initiatives

11.6. M-PIRE Auto Detailing

11.6.1. Company Overview

11.6.2. Product Offerings

11.6.3. Financial Performance

11.6.4. Recent Initiatives

11.7. Oasis Car Detailing

11.7.1. Company Overview

11.7.2. Product Offerings

11.7.3. Financial Performance

11.7.4. Recent Initiatives

11.8. Delta Sonic

11.8.1. Company Overview

11.8.2. Product Offerings

11.8.3. Financial Performance

11.8.4. Recent Initiatives

11.9. HERRENFAHRT

11.9.1. Company Overview

11.9.2. Product Offerings

11.9.3. Financial Performance

11.9.4. Recent Initiatives

11.10. Action Car Detailing

11.10.1. Company Overview

11.10.2. Product Offerings

11.10.3. Financial Performance

11.10.4. Recent Initiatives

Chapter 12. Research Methodology

12.1. Primary Research

12.2. Secondary Research

12.3. Assumptions

Chapter 13. Appendix

13.1. About Us

13.2. Glossary of Terms

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