Cartoon Inspired Kids Wear Market Size, Share | Report 2023-2032
The global cartoon inspired kids wear market size was estimated at around USD 67.07 billion in 2022 and it is projected to hit around USD 132.43 billion by 2032, growing at a CAGR of 7.04% from 2023 to 2032.
Key Pointers
Report Scope of the Cartoon Inspired Kids Wear Market
| Report Coverage | Details |
| Market Size in 2022 | USD 67.07 billion |
| Revenue Forecast by 2032 | USD 132.43 billion |
| Growth rate from 2023 to 2032 | CAGR of 7.04% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Regions Covered | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Covered | The LEGO Group; BANDAI NAMCO Holdings Inc.; Hasbro; Mettel; The Children’s Place, Inc; Gap, Inc.; JAKKS Pacific, Inc.; Carter's Inc.; H&M Hennes & Mauritz Co., Ltd.; The Walt Disney Company |
strong demand from the Asia Pacific region, primarily brought on by rising birth rates, is credited with driving the expansion of the worldwide market. In addition, parents are emphasizing style by following the most recent fashion styles as well as simple and practical clothing for their children.
Nearly 627,110 people are employed by the toys industry in the U.S., and 95% of toy producers, retailers, and wholesalers are small companies. A survey conducted by the Toy Retailer's Association in October 2020 found that 88% of parents said that toys have been a significant factor in their ability to bond with their children and that 56% of parents have been spending more time with them. During the pandemic, the "kidult" movement was popular among adults, and companies like LEGO and MONOPOLY, provide games for both kids and adults.
Since 90% of toys are made of plastic, several brands have been concentrating on minimizing their environmental effect during manufacturing. Many large brands are implementing various sustainability efforts. For instance, The Lego Group pledged to cut absolute carbon emissions by 37% along the complete value chain by 2032 in a press update. These kinds of measures aid in the sustainability of toys, but they may also result in higher toy prices.
The concept of "veganism" has become popular all over the world and has entered the apparel domain too. By purchasing vegan children's apparel, consumers can be confident that no harmful substances have been used to make the clothes—from the cultivation of organic cotton through the use of natural, skin-friendly dyes when coloring the fabric. This fabric is extremely soft and ideal for children, who are known to have highly sensitive skin.
Consumer purchasing habits have changed recently, and kids' appearances are being given greater consideration. This aspect has given brands and companies a great opportunity to offer more stylish children's clothing in a variety of styles and prints. Clothing and merchandise such as hats, bags, scarf and others are made to be versatile and can be worn for a variety of occasions. The market for children's clothing has adopted current trends in adult fashion, which emphasize comfort and performance.
Product Insights
The kids wear segment dominated the market with a market share of around 51.92% in 2022. The segment includes tees, pajamas, dresses & rompers, sweatshirts & sweaters, pants & joggers, shorts, swimwear, socks, and underwear. These are inspired by a large number of cartoon characters, which vary from region to region. For instance, Hello Kitty, Doraemon, Domo, Sailor Moon, and Astro Boy are Japanese cartoon characters, Asterix, Lucky Luke, Tim, and Struppi are famous European cartoon characters, and Bugs Bunny, Charlie Brown, Snoopy, Mickey Mouse, and Donald Duck are American.
The toys segment is anticipated to showcase strong growth in the coming years and is expected to with the highest CAGR of 7.54%. The toys segment consists of puzzles, activity mirrors, stacking blocks, squeeze toys, plush toys, rattle toys, toy pacifiers, display dolls, dollhouses, fashion & styling dolls, nurturing dolls, mini dolls, figurines, playsets, and accessories. Toys have been observed to play an important part in a child’s motor, mental, and physical development. These engage a child’s senses, spark their imagination, and encourage them to interact with others.
Distribution Channel Insights
The offline distribution channel segment captured the largest market share of around 68.33% in 2022 and is expected to maintain its dominance in the coming years. In the U.S., owing to favorable government regulations, many supermarkets and hypermarkets operate until midnight. This factor, coupled with greater product visibility and the availability of innovative educational toys, has led to a surge in the sale of toys and merchandise through these channels.
The online distribution channel segment of the market is anticipated to have the fastest growth in the CAGR with a share of 8.1% over the forecast period of 2023-2032. In order to better serve consumer requirements and increase profit margins, manufacturers in the market have recognized the potential of the online channel and are putting their items on shopping websites. Online marketplaces run by third parties prioritize building a reliable supply chain that spans national and international boundaries when selling goods made by both large manufacturers and small producers. Due to a strong supply chain and distribution network, consumers can easily obtain the products of multinational corporations through online channels.
Regional Insights
Asia Pacific dominated the market with a share of more than 32.06% in 2022. The growing popularity of movies and television shows based on fictional characters and the listing of baby toys in magazines attract children’s attention and are expected to influence market demand positively in the forecast period. According to a research article published by the National Library of Medicine, in June 2020, 85.7% of mothers in China believed that cartoons had a very high influence on children’s physical and mental health.
Middle East and Africa is expected to witness strong growth for cartoon inspired kids wear market which is expected to grow with a CAGR of 7.36% over the forecast period of 2023 to 2032. Due to the Middle East's robust economic growth and rising household incomes, it is anticipated that consumer spending on children's clothes and footwear would increase. Additionally, Middle Eastern nations are becoming increasingly urbanized, especially Saudi Arabia and the United Arab Emirates, and the population of high-net-worth individuals is growing. This fuels the Middle Eastern market for children's clothes and opens up a ton of potential for luxury children's clothing businesses to enter the region's clothing sector.
Cartoon Inspired Kids Wear Market Segmentations:
By Product
By Distribution Channel
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Cartoon Inspired Kids Market
5.1. COVID-19 Landscape: Cartoon Inspired Kids Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Cartoon Inspired Kids Market, By Product
8.1. Cartoon Inspired Kids Market, by Product, 2023-2032
8.1.1. Kids Wear
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Toys
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Merchandise
8.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Cartoon Inspired Kids Market, By Distribution Channel
9.1. Cartoon Inspired Kids Market, by Distribution Channel, 2023-2032
9.1.1. Online
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Offline
9.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Cartoon Inspired Kids Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.1.3. U.S.
10.1.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.1.4. Rest of North America
10.1.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.3. UK
10.2.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.4. Germany
10.2.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.5. France
10.2.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.6. Rest of Europe
10.2.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.6.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.3. India
10.3.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.4. China
10.3.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.5. Japan
10.3.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.6. Rest of APAC
10.3.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.6.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.3. GCC
10.4.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.4. North Africa
10.4.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.5. South Africa
10.4.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.6. Rest of MEA
10.4.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.6.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.5.3. Brazil
10.5.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.5.4. Rest of LATAM
10.5.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 11. Company Profiles
11.1. The LEGO Group
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. BANDAI NAMCO Holdings Inc.
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Hasbro
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Mettel
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. LTE Scientific
11.5. The Children’s Place, Inc
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Gap, Inc.
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. JAKKS Pacific, Inc.
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Carter's Inc.
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. H&M Hennes & Mauritz Co., Ltd.
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. The Walt Disney Company
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers