Cat Litter Products Market (By Product: Clumping, Conventional; By Raw Material: Clay, Silica, Others; By Distribution Channel: Retail & Supermarkets, Online Platform) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Published Date : Aug 2021 | No. of Pages : 150+ Pages | Category : Consumer Goods

The global Cat Litter Products market size is expected to be worth around US$ 23.44 billion by 2030, according to a new report by Vision Research Reports.

The global Cat Litter Products market size was valued at US$ 10.78 billion in 2020 and is anticipated to grow at a CAGR of 8.4% during forecast period 2021 to 2030.

Growth Factors

Increasing number of cat owners across the globe is expected to positively impact market growth. Most cat owners prefer not to let their cats outside of the house owing to human hostility and adverse weather conditions. These factors are expected to drive product demand over the forecast period. On the basis of distribution channels, the market is segmented into retail & supermarket and online platforms.

Consumer inclination towards a one-stop shopping experience is generating higher product sales through the retail & supermarket channel. However, the online platform segment is projected to witness the fastest CAGR from 2021 to 2030 owing to the rising usage of smartphones across the country. The retail and supermarkets segment accounted for a market share of 86.6 % in 2020. This segment is projected to grow at a steady CAGR during the forecast period. As per the Packaged Facts survey data, supermarkets, such as Walmart, top the list as cat litter products destinations among cat owners.

Consumers are more likely to opt for lower-priced non-discretionary pet products, such as and cat litter products. Companies are facing adverse effects; for instance, several companies are meeting the increasing consumer demand but are facing distribution and inventory issues down the supply chain. The demand for traditional litter products is driven by a high preference for complete odor removal that is associated with cat urine and feces. Conventional products are commonly made up of wood chips and non-biodegradable clay matter, calcium silicate, and clay crystals. 

Report Highlights

The clay segment accounted for the maximum revenue share of more than 93% in 2020 and is expected to grow at a significant CAGR from 2021 to 2030. The growing usage of clay in the production of cat litter products due to its highly absorbent and solid-formation properties boosts the segment growth. Moreover, products made from clay are more economical compared to other materials, which makes it a preferred choice among middle-income and multi-cat households. Moreover, such products are dust-free and unscented, which reduces the risk of any respiratory ailments.

The retail and supermarkets segment accounted for the highest revenue share of more than 76% in 2020. The segment is estimated to expand further at a steady CAGR during the forecast period owing to the increasing consumer inclination toward a one-stop shopping experience. As per the Packaged Facts survey data, supermarkets, such as Walmart, top the list as cat litter products destinations among cat owners.

The online platform segment is expected to register the fastest CAGR from 2021 to 2030. The growth of this segment can be attributed to the technological advancements and rising popularity of online shopping portals. In addition, the availability of a variety of international brands, heavy discounts, free shipping services, and easy return policies offered by online platforms are boosting product sales through this distribution channel.

The clumping segment dominated the market in 2020 accounting for a revenue share of 86.0%. Consumers are more inclined to ease up the process of cleaning cat urine and feces through clumped litter owing to better scoopability and odor control techniques. Increasing adoption of cats as pets along with rising spending on pet care products is propelling the demand for various types of cat litters. Clumping litter is increasingly gaining consumer attention as cat urine and feces can be removed easily without having to empty the litter box.

North America led the global market in 2020 accounting for a revenue share of over 49%. The region is estimated to remain dominant growing at a steady CAGR over the forecast period owing to the rise in the number of cat owners, which boosts the product demand. This growth can be credited to the rising demand for cat litter products in the region. 

Report Coverage Details
Market Size US$ 23.44 billion by 2030
Growth Rate

CAGR of 8.4% From 2021 to 2030

Base Year 2020
Forecast Year 2021 to 2030
Segments Covered Product Type, Raw Material, Distribution Channel, Region
Companies Mentioned The Clorox Company; Nestlé S.A.; Oil-Dri Corporation of America; Church & Dwight Co., Inc.; Pettex Ltd.; Dr. Elsey's; Eco-Shell, Inc. (Naturally Fresh Cat Litter); RETTENMAIER & SÖHNE GmbH + Co KG (JRS); H. von Gimborn GmbH; Kent Corp.; Intersand; Sinchem Silica Gel Co., Ltd.; Weihai Pearl Silica Gel Co., Ltd.; Cereria Ronca Srl; Silgan Holdings, Inc.

Key Players

  • The Clorox Company

  • Nestlé S.A.

  • Oil-Dri Corporation of America

  • Church & Dwight Co., Inc.

  • Pettex Ltd.

  • Dr. Elsey's

  • Eco-Shell, Inc. (Naturally Fresh Cat Litter)

  • RETTENMAIER & SÖHNE GmbH + Co KG (JRS)

  • H. von Gimborn GmbH

  • Kent Corp.

  • Intersand

  • Sinchem Silica Gel Co., Ltd.

  • Weihai Pearl Silica Gel Co., Ltd.

  • Cereria Ronca Srl

  • Silgan Holdings, Inc. 

Market Segmentation

  • Product Type Outlook

    • Clumping

    • Conventional

  • Raw Material Outlook 

    • Clay

    • Silica

    • Others

  • Distribution Channel Outlook 

    • Retail & Supermarkets

    • Online Platform

  • Regional Outlook

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • France

      • Germany

      • Spain

      • Italy

    • Asia Pacific

      • India

      • China

      • South Korea

      • Japan

    • Central & South America

      • Brazil

      • Mexico

    • Middle East & Africa

      • South Africa

The Cat Litter Products market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Cat Litter Products market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Cat Litter Products market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Cat Litter Products market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Cat Litter Products market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Cat Litter Products capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Cat Litter Products by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Cat Litter Products market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Cat Litter Products market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Cat Litter Products market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Cat Litter Products industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Cat Litter Products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Cat Litter Products market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Cat Litter Products market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Cat Litter Products market. These factors have benefited the growth of the global market for Cat Litter Products. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Cat Litter Products. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Cat Litter Products are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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