Complementary And Alternative Medicine Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2030

Published Date : Feb 2021 | No. of Pages : 250 Pages | Category : Healthcare

The global Complementary And Alternative Medicine market size is expected to be worth around US$ 504.66 billion by 2030, according to a new report by Vision Research Reports.

The global Complementary And Alternative Medicine market size was valued at US$ 82.30 billion in 2020 and is anticipated to grow at a CAGR of 22.05% during forecast period 2021 to 2030.

Growth Factors

The market has witnessed a significant expansion in its consumer base in recent years owing to the benefits and philosophies that have the potential to attract customers.

The core philosophies of alternative medicine practices and complementary therapies include high preference to natural products as compared to synthetic ones, avoiding implementation of quick-fix type therapies, ensuring sufficient duration is given for healing, the onset of any illness is attributed to body-imbalance, the body has the ability to heal itself, the whole patient has to be treated and not just a specific diseased body part, and gentle therapies have to be administered before the harsh ones.

The most commonly administered and popular complementary therapies include Alexander technique, acupuncture, herbal medicine, homeopathy, aromatherapy, reiki, naturopathy, and yoga. Profitable business expansion strategies are being adopted by not only market participants but also by medical settings to ensure effective marketing and promotion of alternative medicine therapies.

Report Highlights

Traditional alternative medicine or botanicals dominated the market with a share of 38.48% in 2020. Botanicals are the most widely used alternative medicines in both developing and developed countries. They are used in the form of, homeopathic medicines, and other natural products. In the majority of the countries, they are used extensively in the form of dietary supplements along with standard food and medicine.

Other products like herbal oils and tea have gained popularity across industrialized economies. In countries like India and China, the adoption of herbal products is high, and this trend is expected to continue, in turn boosting the market growth. Medicinal plants and herbs have gained significant popularity as these can be processed as well as transported in different formulations, including tablets, ointments, teas, syrups, and whole herbs.

High demand for bio-magnetic therapy and magnetic resonance therapy is expected to increase the popularity of magnetic CAM intervention. The magnetic resonance therapy segment is estimated to expand at the fastest CAGR of 23.23% through the forecast period owing to its wide acceptance among doctors, naturopaths, and patients as a largely beneficial form of complementary and alternative medicine therapy.

Direct sales accounted for the largest revenue share of over 73.0% in 2020. Treatment provided through direct sales is expected to lead the market in the coming decade owing to the tremendous growth in medical tourism. Government funding to improve treatment facilities and promote alternative medicine further supplements this trend. Different local acupuncture and Ayurveda practitioners and entities aim at exploring the direct distribution of complementary medicine along with alternative therapies to expand their businesses.

These entities focus on doctor/practitioner-patient interaction and therapeutic approaches that improve profitability. For instance, articles published by Michelle Grasek of Seneca Falls Acupuncture PLLC on the frequency of successful treatment approaches conducted in an acupuncture practice highlight the significance of patient’s response to particular acupuncture therapy and their will to attend follow-up visits or further recommendations.

The distance correspondence segment is expected to exhibit the fastest CAGR of 22.90% from 2021 to 2028. Increased preference toward distance education and training programs for yoga and meditation and rising adoption of distance mind healing techniques by most of the practitioners are among the primary factors contributing to the robust revenue generated by this segment.

Moreover, practitioners are showing an inclination toward providing acupuncture services and natural remedies from a distance, aiming to increase the salability potential of such offerings. For instance, SUN AND MOON HEALING, located in Asheville, North Carolina offers virtual acupuncture services. Other such entities offering novel distance acupuncture therapies include Tree of Life Acupuncture and Resonation Acupuncture (Katie Briggs).

Europe held the largest share of 33.35% in 2020. Complementary and alternative medicine has gained immense popularity across Europe, including a wide range of procedures less dependent on modern medication, such as acupuncture. A significant increase in the number of hospitals offering complementary and alternative medicine, especially acupuncture, has been observed in Norway since 2000.

As early as 2008, more than 40% of the hospitals in Norway provided acupuncture therapies. In addition, acupuncture remains the most widely adopted and demanded complementary and alternative medicine treatment in Norway across both outpatient and in-patient hospital settings.

Key Players

  • Columbia Nutritional

  • Nordic Nutraceuticals

  • Ramamani Iyengar Memorial Yoga Institute

  • The Healing Company Ltd.

  • John Schumacher Unity Woods Yoga Centre

  • Sheng Chang Pharmaceutical Company

  • Pure encapsulations, LLC.

  • Herb Pharm

  • AYUSH Ayurvedic Pte Ltd.

Market Segmentation

  • Intervention Outlook 

    • Traditional Alternative Medicine/Botanicals

      • Ayurveda

      • Apitherapy

      • Bach Flower Therapy

      • Naturopathic Medicine

      • Traditional Chinese Medicine

      • Traditional Korean Medicine

      • Traditional Japanese Medicine

      • Traditional Mongolian Medicine

      • Traditional Tibetan Medicine

      • Zang Fu Theory

    • Mind Healing

      • Autosuggestion

      • Hypnotherapy

      • Neuro-linguistic Programming

      • Self-hypnosis

      • Spiritual Mind Treatment

      • Transcendental Meditation

    • Body Healing

      • Acupressure

      • Acupuncture

      • Alexander Technique

      • Auriculotherapy

      • Autogenic Training

      • Chiropractic

      • Cupping Therapy

      • Kinesiology

      • Osteomyology

      • Osteopathy

      • Pilates

      • Qigong

      • Reflexology

      • Yoga

    • External Energy

      • Magnetic Therapy

        • Bio-magnetic Therapy

        • Magnetic Resonance Therapy

      • Radionics

      • Reiki

      • Therapeutic Touch

      • Chakra Healing

    • Sensory Healing

      • Aromatherapy

      • Music therapy

      • Sonopuncture

      • Sound Therapy

  • Distribution Method Outlook 

    • Direct Sales

    • E-sales

    • Distance Correspondence

  • Regional Outlook 

    • North America

      • U.S.

      • Canada

    • Europe

      • France

      • Germany

      • Switzerland

      • Austria

      • Spain

      • Norway

      • Denmark

      • Sweden

      • Belgium

      • Netherlands

      • U.K.

      • Ireland

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • Hong Kong

      • Singapore

      • New Zealand

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa

      • Israel

      • UAE

      • South Africa

The Complementary And Alternative Medicine market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Complementary And Alternative Medicine market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Complementary And Alternative Medicine market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Complementary And Alternative Medicine market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Complementary And Alternative Medicine market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Complementary And Alternative Medicine capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Complementary And Alternative Medicine by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Complementary And Alternative Medicine market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Complementary And Alternative Medicine market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Complementary And Alternative Medicine market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Complementary And Alternative Medicine industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Complementary And Alternative Medicine market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Complementary And Alternative Medicine market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Complementary And Alternative Medicine market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Complementary And Alternative Medicine market. These factors have benefited the growth of the global market for Complementary And Alternative Medicine. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Complementary And Alternative Medicine. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Complementary And Alternative Medicine are as follows:

  • Historic Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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