The global construction toys market size was estimated at around USD 12.76 billion in 2022 and it is projected to hit around USD 24.29 billion by 2032, growing at a CAGR of 6.65% from 2023 to 2032. The construction toys market in the United States was accounted for USD 3.2 billion in 2022.
Key Pointers
Report Scope of the Construction Toys Market
| Report Coverage | Details |
| Revenue Share of North America in 2022 | 33% |
| CAGR of Asia Pacific from 2023 to 2032 | 7.86% |
| Revenue Forecast by 2032 | USD 24.29 billion |
| Growth Rate from 2023 to 2032 | CAGR of 6.65% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Companies Covered | Hasbro; K’NEX (Basic Fun, Inc.); Tegu; Mattel; BANDAI NAMCO Group; Spin Master Ltd.; The LEGO Group.; PlayMonster LLC.; KnuckleStrutz; Magformers; Schylling Inc.- Nanoblock; Polydron (UK) Limited; Ravensburger AG |
The rising recognition of the benefits associated with construction toys in the cognitive development of kids is expected to accelerate the growth of the industry. These products help develop spatial reasoning in children, which is anticipated to drive the demand from education systems. For instance, bricks and blocks toys are included in the early grades of education. Holistic development to develop creativity and imagination among children is the objective of including these games for children in kindergarten.
The outbreak of coronavirus across the globe badly affected the global economy. To break the chain, and spread of coronavirus, lockdown orders were imposed by various countries around the world. This had a devastating impact on supply chains, distribution channels, and trade & development of the construction toys industry. Moreover, the increasing sale of toys through various e-commerce websites after the COVID-19 pandemic may fuel the demand for more construction toys over the forecast period.
Construction toy manufacturers advocate plastics to be completely safe for kids based on account of their low level of toxicity and their water resistance. Toys containing PVC, plasticizers, and Bisphenol A including adipates and phthalates as constituents are not suitable for kids and can have serious adverse effects on their health, which may hinder the growth. Regulatory authorities in many countries, including India, Germany, and Sweden, have imposed a ban on using these materials in toys. Growing awareness among parents and education authorities is forcing toy manufacturers to avoid the aforementioned plastic materials.
Over the last few years, research studies regarding child psychology and cognitive development have repeatedly emphasized the role of construction toys in improving children’s cognitive flexibility. These toys stimulate problem-solving ability. During the task of putting together pieces to replicate a certain structure, the children are stimulated to come up with unique solutions, which play a critical role in their cognitive development. In addition, such games also help improve social skills, cooperation, and team player acumen.
Toys play a crucial role in developing motor skills, spatial reasoning, cognitive flexibility, and social competence. In addition, well-chosen toys help in the overall development of children. Toys and games such as manipulatives, puzzles, collectibles, and matching that can be played on either a table, the floor, or the divider shelf offer children peaceful activity, thereby strengthening all areas of their development. For instance, bricks and blocks toys are included in the early grades of education. Holistic development toward creativity and imagination among children is the objective of including these games in kindergarten.
With increasing awareness among parents about the health hazards associated with plastic toys, parents in developed countries such as the U.S., and the U.K. are majorly purchasing sustainable toys. Moreover, to reduce carbon footprint, government bodies across the world are compelling business organizations to use recyclable materials for the manufacturing of various products. The adoption of smart toys in school is gaining traction with the development of the Internet of Things (IoT) and smart toys.
Product Insights
The bricks and blocks segment contributed to the largest revenue share of over 58% of the construction toys industry revenue in 2022. The steady growth of the segment can be attributed to the rising consumer preference for toys that keeps kids engaged for long durations. Moreover, the manufacturers have been innovating the toy sets to include newer designs, replicating real-life scenarios, and creating awareness among kids. In March 2022, LEGO launched a new product called Dagny Holm, the first Master Builder in LEGO.
The tinker toys segment is expected to grow with the fastest CAGR of 7.63% from 2023 to 2032. These toys are more challenging and interesting and they can offer a broader scope of construction, which is accelerating the growth. The tinker toys include components such as caps, wheels, pulleys, sticks, and couplings, this stimulates creativity and logical thinking among the children. Moreover, the rising awareness about the strength, manipulation, grasp, and coordination of the children is expected to accelerate the growth of the tinker toys segment.
Material Insights
The polymer segment contributed to the largest revenue share of more than 37% of the global market for construction toys in 2022. Among polymers, Polypropylene (PP) is one such variant increasingly being used in the construction toy market owing to its excellent elasticity and toughness. The rising importance of different thermoplastics on account of their lightweight, bright colors, and significant strength, is expected to drive the adoption of these materials for construction toys. This material is increasingly being used as an alternative to wood, which is expected to limit the deforestation of trees.
The wooden segment is anticipated to grow at a CAGR of 5.95% throughout the forecast period. Wooden toys are expected to gain popularity as they are safe for kids on account of being non-toxic and are projected to drive market growth. Wood-based products have excellent colors and textures that are inviting and kindle the kids’ interest. These products can sustain for generations due to the durability of the material, which is anticipated to bode well for the growth of the segment.
Distribution Channel Insights
The supermarkets and hypermarkets distribution channel segment contributed to the largest revenue share of over 33% in 2022. Outline of the organized retail sector has ensured better visibility of consumer goods products; ease of access and instant availability of the products is expected to boost the growth. Moreover, the rapidly rising structured retail sector in emerging countries, such as China, India, and Japan, is further anticipated to accelerate the growth of the segment over the forecast period.
The online segment will register the fastest CAGR of 7.43% from 2022 to 2032. This can be attributed to the rising popularity and usage of e-commerce platforms across the globe. In addition, these stores offer huge Christmas and New Year discounts which make online purchases more economical. Moreover, working-class parents find it convenient to shop online instead of visiting stores in person owing to the growing availability of products among consumers.
Regional Insights
North America emerged as the largest regional segment for construction toys with a revenue share of around 33% in 2022 owing to the increasing application of blocks and construction sets in kindergartens in the U.S. and Canada. Researchers and child psychologists from various universities in the U.S. use construction toys for analyzing the cognitive skills of kids. The U.S. market for construction toys is expected to be driven by the increasing demand from schools, education centers, daycares, and classrooms.
Asia Pacific is expected to expand at the fastest CAGR of 7.86% from 2023 to 2032. With the increasing awareness among parents about the role of construction toys in education and holistic growth, the demand for these products is expected to witness significant growth in developing economies including India and China.
Moreover, major manufacturers are launching traditional-style construction toys during the festival season in China. For instance, in November 2020, The LEGO Group introduced a complete set of four new LEGO sets called DUPLO, Story of Nian, Spring Lantern Festival, and Monkie Kids. The company has introduced these toys to celebrate classic Chinese culture in the country. These initiatives are boosting the demand for construction toys in the region over the forecast period.
Construction Toys Market Segmentations:
By Product
By Material
By Distribution Channel
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Product Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Construction Toys Market
5.1. COVID-19 Landscape: Construction Toys Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Construction Toys Market, By Product
8.1. Construction Toys Market, by Product, 2023-2032
8.1.1 Bricks & Blocks
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Tinker Toy
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Others
8.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Construction Toys Market, By Material
9.1. Construction Toys Market, by Material, 2023-2032
9.1.1. Wood
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Polymer
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Metal
9.1.3.1. Market Revenue and Forecast (2020-2032)
9.1.4. Others
9.1.4.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Construction Toys Market, By Distribution Channel
10.1. Construction Toys Market, by Distribution Channel, 2023-2032
10.1.1. Hypermarkets & Supermarkets
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Specialty Stores
10.1.2.1. Market Revenue and Forecast (2020-2032)
10.1.3. Online
10.1.3.1. Market Revenue and Forecast (2020-2032)
10.1.4. Others
10.1.4.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Construction Toys Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Product (2020-2032)
11.1.2. Market Revenue and Forecast, by Material (2020-2032)
11.1.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.1.4.2. Market Revenue and Forecast, by Material (2020-2032)
11.1.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.1.5.2. Market Revenue and Forecast, by Material (2020-2032)
11.1.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.2. Market Revenue and Forecast, by Material (2020-2032)
11.2.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.4.2. Market Revenue and Forecast, by Material (2020-2032)
11.2.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.5.2. Market Revenue and Forecast, by Material (2020-2032)
11.2.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.6.2. Market Revenue and Forecast, by Material (2020-2032)
11.2.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.7.2. Market Revenue and Forecast, by Material (2020-2032)
11.2.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.2. Market Revenue and Forecast, by Material (2020-2032)
11.3.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.4.2. Market Revenue and Forecast, by Material (2020-2032)
11.3.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.5.2. Market Revenue and Forecast, by Material (2020-2032)
11.3.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.6.2. Market Revenue and Forecast, by Material (2020-2032)
11.3.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.7.2. Market Revenue and Forecast, by Material (2020-2032)
11.3.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.2. Market Revenue and Forecast, by Material (2020-2032)
11.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.4.2. Market Revenue and Forecast, by Material (2020-2032)
11.4.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.5.2. Market Revenue and Forecast, by Material (2020-2032)
11.4.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.6.2. Market Revenue and Forecast, by Material (2020-2032)
11.4.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.7.2. Market Revenue and Forecast, by Material (2020-2032)
11.4.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.5.2. Market Revenue and Forecast, by Material (2020-2032)
11.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.5.4.2. Market Revenue and Forecast, by Material (2020-2032)
11.5.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.5.5.2. Market Revenue and Forecast, by Material (2020-2032)
11.5.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 12. Company Profiles
12.1. Hasbro
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. K’NEX (Basic Fun, Inc.)
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Tegu
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Mattel
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. BANDAI NAMCO Group
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Spin Master Ltd.
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. The LEGO Group.
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. PlayMonster LLC.
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. KnuckleStrutz
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Magformers
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers