Customized Premixes Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2028

Published Date : Dec 2020 | No. of Pages : 250 Pages | Category : Food and Beverages

The global Customized Premixes market size is expected to be worth around US$ 2.31 billion by 2028, according to a new report by Vision Research Reports.

The global Customized Premixes market size was valued at US$ 1.41 billion in 2020 and is anticipated to grow at a CAGR of 6.7% during forecast period 2021 to 2028.

Growth Factors

The market growth is primarily attributed to growing consumer inclination towards consuming nutritious products to overcome the existing health issues or ward off illness and maintain a healthy lifestyle.

Fortified foods possess medical properties that provide healing benefits apart from energy and essential nutrients. Additionally, various awareness campaigns run by government agencies, non-governmental organizations, and key market players have boosted consumer understanding pertaining to the nutritional benefits of the customized premixes, which, in turn, is projected to fuel the market growth. For instance, in November 2019, Koninklijke DSM N.V. launched a campaign in Chennai to increase awareness among the consumers about health issues caused by iron deficiency and promote the consumption of fortified foods.

Vitamins and minerals are the most widely consumed premixes globally as these nutrients are essential to maintain a healthy lifestyle. Vitamins such as vitamin A, C, and D as well as minerals such as potassium, calcium, selenium, and manganese are used in various applications, including food and beverages, and nutrition products, due to their superior benefits, such as improved bone health, skin health, immune system, and energy metabolism.

Report Highlights

The vitamins-based nutrient segment led the industry and accounted for more than 36.04% share of the global revenue in 2020. The widespread use of vitamin premixes in a broad range of applications, including beverages, dairy products, cereals, dietary supplements, sports nutrition, and infant nutrition, is likely to augment the segment growth over the upcoming years.

The minerals-based nutrient segment is likely to witness substantial growth over the forecast period on account of its growing incorporation in manufacturing dairy and cereal products, such as milk, yogurt, cream cheese, and oatmeal. Minerals provide superior health benefits, such as bone health, nerve transmission, muscle contraction, blood pressure regulation, and immune system health.

Nutraceuticals-based premixes are expected to witness steady growth over the next few years owing to the increasing consumption of food supplements, specialty nutrition products, functional drinks, and energy drinks across the globe. The rising level of disposable income, changing lifestyle, and shift in trend towards healthier dietary intake are likely to promote the consumption of nutraceuticals among consumers, thereby fueling the segment growth.

The powder-based premixes segment led the industry and accounted for more than 57.03% share of the global revenue in 2020. The powdered form of premixes is widely preferred over its liquid counterpart owing to its superior benefits, including cost-effectiveness, convenient packaging, stability, and flexibility. Powder premixes are also being preferred for supplements that are consumed in large quantities.

The liquid premixes are flexible with dosing and are absorbed faster. The liquid form offers ease of mixing in various formulations due to the presence of high-water content. Additionally, the liquid form is popular in the food and beverage industry on account of better suitability for making products, such as yogurt, smoothies, and energy drinks.

Micronutrients are crucial for a well-functioning immune system. Vitamins, selenium, zinc, and iron are the most commonly used micronutrients for the proper functioning of the immune system. Vitamin C and vitamin D play a key role in boosting immunity in individuals. The spread of COVID-19 has resulted in a significant increase in the consumption of nutritious products to boost immunity.

Functional foods fortified with minerals and vitamins are being widely consumed for improving bone and joint health. Rising consumer inclination towards the use of bone health supplements from an early age to prevent and/or reduce complications at a later stage is likely to augment the product demand.


The food and beverage segment led the market and accounted for more than 48.03% share of the global revenue in 2020. Customized premixes are widely used in producing beverage products, such as nutritional drinks, carbonated water, energy drinks, sports drinks, fruit juices, isotonic beverages, and other non-carbonated beverages. Additionally, increasing usage of customized premixes in manufacturing food products, including dairy, cereals, and bakery and confectionaries, is likely to propel the segment growth over the upcoming years.

The busy lifestyle, which encourages on-the-go eating trends, has resulted in the prevalence of chronic diseases, such as heart diseases, cancer, and diabetes, across various demographics of the population. Therefore, the rising consumption of nutrient-rich and fortified food products is anticipated to augment the demand for customized premixes in the food and beverages industry.

The consumption of dietary supplements has increased at a significant rate as a result of changing lifestyles, an aging population, and rising health consciousness among consumers. Additionally, an increase in the number of weight management programs is likely to fuel the demand for dietary supplements, thereby driving the demand for customized premixes over the upcoming years.

The growing incorporation of vitamins, minerals, and amino acids in manufacturing nutrition products in various industries, such as infant nutrition, clinical nutrition, and sports nutrition, is likely to fuel the segment growth. Furthermore, growing concerns regarding the health of infants and mothers are likely to fuel the demand for clinical nutrition products, which, in turn, is projected to drive the segment.

North America dominated the market and accounted for over 36.04% share of the global revenue in 2020. High demand for micronutrient enriched food products due to the prevalence of chronic diseases, such as diabetes, cancer, and osteoporosis, is the prime factor propelling the regional market growth. The presence of key premixes manufacturers, such as Prinova Group LLC and ADM Animal Nutrition, is another important factor propelling the industry growth in the region.

The growing consumption of nutritional supplements among the aging population in North America is likely to drive the demand for customized premixes in the dietary supplement application. As per CRN Consumer Survey on Dietary Supplements in 2020, around 78% of adults in the U.S. consume dietary supplements. Additionally, with the growing aging population in the country, the demand for new and innovative functional products has increased significantly, which, in turn, is anticipated to positively influence the market growth in North America.

The market in Europe is driven by high consumption of healthy and nutritional drinks, particularly sports drinks and energy drinks, among the youngsters and working population. Additionally, increasing health consciousness among the consumers in the region is fueling the demand for premixes-based fortified foods that promote better health, increase longevity, and prevent the onset of chronic diseases.

The market in Asia Pacific is projected to witness substantial growth over the upcoming years on account of increasing consumption of dietary supplements and healthy foods, coupled with growing health awareness and rising per capita disposable income. The demand for fortified staple food products increased rapidly amid the COVID-19 outbreak in the region, particularly in Southeast Asian countries.

Key Players

  • Koninklijke DSM N.V.

  • Glanbia plc

  • Corbion N.V.

  • Vitablend Netherland B.V.

  • Prinova Group LLC

  • Jubilant Life Sciences Limited

  • SternVitamin GmbH & Co. KG

  • Wright Enrichment Inc.

  • Provimi Animal Nutrition India Pvt. Ltd.

  • Utrix S.A.L

  • ADM Animal Nutrition

  • Pristine premixes

  • BI Nutraceuticals

  • Farbest Brands

  • Piramal Group

Market Segmentation

  • Nutrient Outlook 

    • Vitamins

    • Minerals

    • Amino Acids

    • Nucleotides

    • Nutraceuticals

    • Others

  • Form Outlook 

    • Powder

    • Liquid

  • Function Outlook

    • Bone Health

    • Skin Health

    • Energy

    • Immunity

    • Digestion

    • Others

  • Application Outlook 

    • Food & Beverages

      • Beverages

      • Dairy Products

      • Cereals

      • Bakery & Confectionary

      • Others

    • Dietary Supplements

    • Nutrition Products

    • Others

  • Regional Outlook

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • France

      • U.K.

      • Italy

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

      • South Korea

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • Saudi Arabia

      • South Africa

The Customized Premixes market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Customized Premixes market for the base year 2020 and the forecast between 2021 and 2028. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Customized Premixes market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Customized Premixes market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Customized Premixes market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Customized Premixes capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Customized Premixes by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Customized Premixes market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2028. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Customized Premixes market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Customized Premixes market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Customized Premixes industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Customized Premixes market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Customized Premixes market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Customized Premixes market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Customized Premixes market. These factors have benefited the growth of the global market for Customized Premixes. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Customized Premixes. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Customized Premixes are as follows:

  • Historic Year: 2017-2020
  • Base Year: 2020
  • Forecast Year 2021 to 2028

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2028);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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