Digestive Health Products Market Size, Share | Report 2023-2032
The global digestive health products market size was estimated at around USD 47.85 billion in 2022 and it is projected to hit around USD 105.53 billion by 2032, growing at a CAGR of 8.23% from 2023 to 2032.
Key Pointers
Report Scope of the Digestive Health Products Market
| Report Coverage | Details |
| Market Size in 2022 | USD 47.85 billion |
| Revenue Forecast by 2032 | USD 105.53 billion |
| Growth rate from 2023 to 2032 | CAGR of 8.23% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Regions Covered | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Covered | BASF SE; Chr. Hansen Holding A/S; Nestle SA;International Flavors & Fragrances Inc.; DuPont de Nemours, Inc.;Bayer AG;Danone;Arla Foods Amba;Sanofi;Cargill, Inc. |
Rising geriatric population, increasing healthcare costs, changing lifestyle, and innovation in formulations of digestive health products are primary factors that have contributed towards market growth.
The rising awareness among consumers regarding diet and health is expected to trigger the overall demand. The growing awareness about the beneficial properties of probiotics globally is expected to drive their demand for digestive health products. High awareness, strong presence of manufacturers, and inclination toward digestive food are expected to boost the demand in near future.
The ability of digestive health products to improve the health of consumers by strengthening their immune system, condition of the gut, digestive system, along with offering additional nutritional value contributes towards its significant market growth. Additionally, increasing demand for natural and safe products is further expected to bolster the demand for digestive health products.
In North America, the market is characterized by the presence of major industry participants who majorly focus on R&D activities. In addition, companies are setting up manufacturing facilities in regions such as Asia Pacific to increase their regional footprint to capture the emerging opportunities in the market.
Product Insights
The dairy products segment dominated the market and accounted for the highest revenue share of around 74.07% in 2022. The market is driven by the growing consumer inclination towards preventive healthcare coupled with the development of efficient probiotic strains for dairy products to aid intestinal inflammation, and improve gut health and immunity. The popularity of functional beverages, including relaxation drinks, sports drinks, and kombucha, has considerably increased owing to their unique flavors and health benefits. Thus, the incorporation of functional ingredients, including prebiotics and probiotics, is expected to increase in non-alcoholic beverages, which, in turn, is expected to benefit market growth.
In addition, unhealthy food habits and a sedentary lifestyle are boosting the demand for digestive dairy products as consumers look for ways to improve their health and well-being. Manufacturers are responding to this demand by introducing innovative products with several digestive health benefits. For instance, in July 2021, Biocatalysts Ltd. launched an enzyme Lipomod 4MDP (L004MDP), specially designed for the dairy flavor market. This enzyme can generate significant quantities of short-chain fatty acids while minimizing the production of medium- to long-chain fatty acids. This unique feature results in a flavor profile that delivers a sharp, cheesy, and salty taste.
The supplement segment is predicted to grow at a steady CAGR during the forecast period. The positive outlook towards nutrition and health, driven by increasing awareness about the benefits of an active lifestyle and nutritional supplements, is expected to significantly promote digestive health products. The aging population and growing concerns about gut health are also major driving forces for increased product demand. As people age, their digestive system can become less efficient, leading to several health issues. Digestive health products can help support gut health and promote overall well-being. The rising consumer spending on products that improve intestinehealth is expected to further boost product demand over the forecast period.
Ingredient Insights
The probiotics segment dominated the industry and accounted for the largest share of 87.56% in 2022. The popularity of probiotic ingredients in healthy food and nutritional supplements is attributed to the growing consumer awareness about their potential health benefits, such as supporting immune function, improving digestive health, reducing inflammation, and promoting mental health. This trend is driven in part by a growing concern about health and wellness, as well as an increasing desire for natural and healthy dietary options. Furthermore, probiotic ingredients are believed to have a positive impact on a range of health issues, including allergies, autoimmune disorders, and mental health.
As such, they are increasingly being incorporated into a wide range of products, including yogurts, kefir, and other fermented foods, as well as dietary supplements and other health products. Several market players are launching new products owing to the increasing popularity of the ingredient, thereby driving the growth of the market. For instance, in March 2023, Good Culture collaborated with the largest U.S. dairy co-op to introduce a new product called Good Culture Probiotic Milk. The product is a lactose-free, long-life milk that contains the BC30 probiotic, also known as Bacillus coagulants GBI-30, 6086. The addition of BC30 probiotic in the milk makes it a healthy option that can promote gut health and improve digestion.
The food enzymes segment is anticipated to grow at a steady CAGR during the forecast period. The multi-functionality of food enzymes and the growing demand for enzyme cultures from the food & beverage industry are expected to drive the segment growth over the forecast period. Food enzymes are mainly used in dairy product manufacturing and processing. They are widely used across the food industry to enhance the quality, texture, and flavor of various products. The application areas in the food industry include traditional ones like baking, brewing, and cheese-making, as well as newer areas, such as the modification of fat and the development of new sweeteners.
Regional Insights
North America led the market and accounted for a 33.37% share of the global revenue in 2022. The strong foothold of the key players in the region coupled with government support for new product development and technological advancement in probiotic and prebiotic space are factors that contributed to the high market share of the region. Furthermore, growing healthcare costs, changes in food laws affecting label and product claims, rapid advances in science & processing technologies, a rising geriatric population, and increasing interest in attaining wellness through diet will support the region’s future growth.
Market players are adopting various strategies, such as collaborations and expansion of product portfolios, to gain a competitive edge. For instance, in November 2020, Kerry announced the acquisition of Bio-K Plus, a Canadian manufacturer of probiotic supplements and beverages. This acquisition was in line with Kerry's strategy to expand its capabilities and strengthen its leadership position in the growing probiotics market. On the other hand, Asia Pacific is anticipated to grow at the fastest CAGR during the forecast period. The region is expected to witness a surge in demand for digestive health products as major players in the industry are employing strategies, such as launching their brands in untapped markets of Southeast Asian countries.
With rapid urbanization and increasing spending power, consumers have shifted to processed and fast foods, which has led to digestive issues, such as acid reflux, constipation, and Irritable Bowel Syndrome (IBS). This has developed a need for products that improve digestive health and alleviate these conditions. There has been a significant increase in the availability and accessibility of digestive health products in India. This has been driven partly by the growth of e-commerce platforms and online retailers, such as Amazon.com, Inc., Flipkart.com, and Nutrabay.com, which have made it easier for consumers to access a wide range of products from across the country and around the world.
Digestive Health Products Market Segmentations:
By Product
By Ingredient
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Digestive Health Products Market
5.1. COVID-19 Landscape: Digestive Health Products Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Digestive Health Products Market, By Product
8.1. Digestive Health Products Market, by Product, 2023-2032
8.1.1. Dairy Products
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Bakery & Cereals
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Non-Alcoholic Beverages
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Supplements
8.1.4.1. Market Revenue and Forecast (2020-2032)
8.1.5. Others
8.1.5.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Digestive Health Products Market, By Ingredient
9.1. Digestive Health Products Market, by Ingredient, 2023-2032
9.1.1. Prebiotics
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Probiotics
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Food Enzymes
9.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Digestive Health Products Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.1.3. U.S.
10.1.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.3.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.1.4. Rest of North America
10.1.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.4.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.2.3. UK
10.2.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.3.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.2.4. Germany
10.2.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.4.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.2.5. France
10.2.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.5.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.2.6. Rest of Europe
10.2.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.6.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.3.3. India
10.3.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.3.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.3.4. China
10.3.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.4.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.3.5. Japan
10.3.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.5.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.3.6. Rest of APAC
10.3.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.6.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.4.3. GCC
10.4.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.3.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.4.4. North Africa
10.4.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.4.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.4.5. South Africa
10.4.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.5.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.4.6. Rest of MEA
10.4.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.6.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.5.3. Brazil
10.5.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.3.2. Market Revenue and Forecast, by Ingredient (2020-2032)
10.5.4. Rest of LATAM
10.5.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.4.2. Market Revenue and Forecast, by Ingredient (2020-2032)
Chapter 11. Company Profiles
11.1. BASF SE
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Chr. Hansen Holding A/S
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Nestle SA
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. International Flavors & Fragrances Inc.
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. LTE Scientific
11.5. DuPont de Nemours, Inc.
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Bayer AG
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Danone
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Arla Foods Amba
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Sanofi
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Cargill, Inc.
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers