The global digital experience platform market size is expected to be worth around US$ 24 billion by 2030, according to a new report by Vision Research Reports.
The global digital experience platform market size was valued at US$ 10 billion in 2020 and is anticipated to grow at a CAGR of 13% during forecast period 2021 to 2030.
|Market Size||USD 24 Billion by 2030|
|Growth Rate||CAGR of 13% From 2021 to 2030|
|Historic Data||2017 to 2020|
|Forecast Period||2021 to 2030|
|Segments Covered||Component, Deployment, Application, End use|
|Regional Scope||North America, Europe, Asia Pacific, Latin America, Middle East & Africa|
|Companies Mentioned||Salesforce.com, Inc.; Acquia Inc.; ADOBE INC.; International Business Machines Corp.; Liferay, Inc.; Microsoft Corporation; Open Text Corporation; Oracle Corporation; SAP SE; Sitecore|
The increasing implementation of advanced technologies such as machine learning, artificial intelligence, cloud computing, and data analytics across organizations is expected to drive market growth over the forecast period. Furthermore, the increasing adoption of digital platforms by large multi-national companies and Small and Medium Enterprises (SMEs) as the key channel for customer service and engagement is also anticipated to boost the adoption of Digital Experience Platforms (DXPs).
The COVID-19 pandemic has triggered digital transformation initiatives across industries for businesses to respond to the disruptions effectively and revamp their efforts to adapt DXPs to ensure business continuity and process optimization. The increasing preference of organizations to deliver integrated, personalized, and optimized user experience and engagement across numerous marketing channels is anticipated to drive market growth.
The platform segment dominated the digital experience platform market in 2020 and is also anticipated to expand at the highest CAGR exceeding 13% from 2021 to 2030. The service segment is expected to grow significantly over the forecast period owing to the growing demand for services such as training & consulting throughout major end-use industries such as healthcare, BFSI, manufacturing, and IT & telecom.
The service segment is expected to grow significantly over the forecast period owing to the growing demand for services such as training & consulting throughout major end-use industries such as healthcare, BFSI, manufacturing, and IT & telecom.
The cloud segment dominated the market in 2020 and is expected to register the highest CAGR of more than 13% from 2021 to 2030. Factors such as reduced capital investments in physical infrastructure, ease of deployment, and vast advancements in information sharing technologies are anticipated to emerge as the key factors driving the growth of cloud-based DXPs globally.
The on-premise segment is expected to expand at a promising pace over the forecast period as several businesses such as startups and SMEs select on-premise solutions owing to the ease of customization offered during their implementation. On-premise solutions offer high-end data security and facilitate easy compliance with various government regulations.
The Business-to-Consumer (B2C) application segment captured the largest share of nearly 61% in 2020 and is also projected to emerge as the fastest-growing segment over the forecast period. Digital experience platform companies are introducing new features in their existing offerings and expanding their business portfolios through new product launches to accelerate the adoption across multiple applications.
The retail segment captured over 32% of the overall revenue share in 2020 and is expected to continue to dominate the market by 2030. The growing focus of retail companies on improving customer engagement and interaction, adopting a customer-specific pricing strategy and a customer-centric marketing approach, and offering customized products is expected to accelerate the deployment of digital experience platforms across the retail sector.
The BFSI segment is expected to emerge as the fastest-growing segment over the forecast period. This can be attributed to the increased consumer preference for online and digital banking.
North America dominated the market in 2020 and accounted for over 31% share of global revenue. The presence of key market players such as ADOBE INC.; Microsoft Corporation; Oracle Corporation; and salesforce.com, Inc. in North America is expected to support regional growth over the forecast period.
Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period. Factors such as the growing population of tech-savvy individuals, rising per capita incomes, and the increasing sales of smartphones and tablets are some of the major factors expected to drive the deployment of DXPs by businesses in Asia Pacific.
International Business Machines Corp.
Open Text Corporation
IT & Telecom
Middle East & Africa
The Digital Experience Platform market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.
The report provides size (in terms of volume and value) of Digital Experience Platform market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.
This report focuses on the global Digital Experience Platform market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital Experience Platform market development in United States, Europe and China.
It is pertinent to consider that in a volatile global economy, we haven’t just conducted Digital Experience Platform market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.
In terms of production side, this report researches the Digital Experience Platform capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.
In terms of consumption side, this report focuses on the consumption of Digital Experience Platform by regions (countries) and application.
Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Digital Experience Platform market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.
With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Digital Experience Platform market companies.
Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Digital Experience Platform market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.
The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.
Overall, this is an in-depth research report specifically for the Digital Experience Platform industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.
Digital Experience Platform market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Digital Experience Platform market.
Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Digital Experience Platform market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.
Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Digital Experience Platform market. These factors have benefited the growth of the global market for Digital Experience Platform. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.
New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Digital Experience Platform. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).
In this study, the years considered to estimate the market size of Digital Experience Platform are as follows:
Reasons to Purchase this Report:
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Market Size Estimation
Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).
The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.
Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.
Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.
The study objectives of this report are:
Metaverse Market (By Product: Hardware Software, Services; By Platform: Desktop, Mobile, Headsets; By Technology: Blockchain, VR & AR, MR; By Offering: Virtual Platforms, Asset Marketplaces, Avatars, Financial Services; By Application, By End Use) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2022 – 2030Read more...
Core Banking Software Market (By Solution: Deposits, Loans, Enterprise Customer Solutions; By Service: Professional Service, Managed Service; By Deployment: Cloud, On-premise; By End-use: Banks, Financial Institutions) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030Read more...
Payment Gateway Market (By Type: Hosted, Non-hosted; By Enterprise Size: Large Enterprises, Small & Medium Enterprises; By End-use: BFSI, Media & Entertainment, Retail & E-commerce, Travel & Hospitality) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030Read more...
Smart Pole Market (By Component: Hardware, Software, Service; By Hardware: Lighting Lamp, Pole Bracket & Pole Body, Communication Device, Controller; By Installation Type: New Installation, Retrofit Installation; By Application: Highways & Roadways, Public Places, Railways & Harbors) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030Read more...
Mobile Payment Market (By Technology: Near Field Communication, Direct Mobile Billing, Mobile Web Payment, SMS, Interactive Voice Response System, Mobile App; By Payment Type: B2B, B2C, B2G; By Location: Remote Payment, Proximity Payment; By End-use: BFSI, Healthcare, IT & Telecom, Media & Entertainment, Retail & E-commerce, Transportation) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030Read more...