Digital Marketing Software Market (By Solution: CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management; By Service: Professional Services, Managed Services; By Deployment: Cloud, On-premise; By Enterprise Size: Large Enterprises, Small & Medium Enterprises (SMEs); By End-use: Automotive, BFSI, Education, Government, Healthcare, Manufacturing, Media & Entertainment) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030

Published Date : Feb 2022 | No. of Pages : 150+ Pages | Category : ICT

The global digital marketing software market size was valued at USD 56.50 billion in 2021, and is predicted to be worth around USD 261.10 billion by 2030, registering a CAGR of 19.0% during the forecast period 2022 to 2030.

Digital Marketing Software Market Size 2021 to 2030

Growth Factors

The market has been evolving continuously in line with the advancements in technology and the changing needs of the incumbents of various end-use industries and industry verticals, especially small and medium enterprises. Furthermore, the unabated transition from desktops to smartphones as the rapid increase in the number of smartphone users would expose more individuals to online ads is anticipated to drive the market growth.

The growing trend of remote working and collaborative approaches has shifted the focus of marketing campaigners toward social media, search engines, and media websites. They are leveraging the rising demand for streaming services such as Amazon Prime, Netflix, and Hulu. In Italy, the number of first-time installations of Netflix was up by over 57% in March 2020.

The growth of the market can be attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones. The growth can also be attributed to the proliferation of smartphones, which has triggered the consumption of digital media and is prompting marketers to push more online ads on social media and other digital platforms for a larger exposure and more visibility. 

Report Coverage

Report Scope Details
Market Size US$ 261.10 Billion by 2030
Growth Rate CAGR of 19.0% From 2022 to 2030
Largest Market Asia Pacific
Base Year 2021
Forecast Period 2022 to 2030
Segments Covered Solution, Service, Deployment, Enterprise Size, End-use
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Adobe, Inc.; Hewlett Packard Enterprise Company; Hubspot, Inc.; International Business Machines Corporation; Marketo, Inc.; Microsoft Corporation; Oracle Corporation;, Inc.; SAP SE; SAS Institute, Inc.

By Solution Analysis

The CRM software segment accounted for the largest revenue share of over 20% in 2021. The increasing adoption of CRM software by businesses to efficiently communicate with their customers is anticipated to fuel the growth. CRM software enables businesses to convert customer data into insightful content. 

CRM software provides various benefits, such as the ability to manage customer interactions at optimum levels, and the capability to handle large volumes of business and client information.

The strong emphasis enterprises are putting on automating processes, such as sales, customer retention, and customer acquisition is further expected to drive the growth of the segment over the forecast period.

The growing popularity of social media has particularly transformed the channels organizations prefer using to build and strengthen relationships with customers. Furthermore, the growing usage of social media platforms, such as Instagram, Facebook, Snapchat, Twitter, and Pinterest, by the incumbents of the e-commerce industry to promote products is a major factor driving the growth of the social media segment. 

The continued integration of the latest technologies, such as big data analytics and AI, into social media platforms, is also driving the growth of the segment. For instance, Chatbots are being used aggressively to collect, analyze, and visualize customer-related data, such as responses to products and services.

By Service Analysis

The professional services segment accounted for the largest revenue share of over 65% in 2021. The growing need for skilled and accomplished professionals holding expertise in managing, installing, and troubleshooting software is expected to drive the demand for professional services.

Professional services allow enterprises to ensure better utilization of resources, reduce administrative expenses, and augment profitability. Professional services also help enterprises in improving resource management by enhancing efficiency through increased collaboration, integrated knowledge management, and better planning, thereby driving the growth of the professional services segment.

The managed services segment is anticipated to register a significant CAGR over the forecast period. This growth can be attributed to the additional capabilities supplied as part of managed services, such as remote monitoring and cost-effective management of IT infrastructure through subscription-based pricing structures. 

By Deployment Analysis

The cloud segment accounted for the largest revenue share of over 58% in 2021. Cloud-based deployment of digital marketing software adds to the flexibility and allows enterprises to customize products and services on a large scale.

The on-premise deployment segment is expected to register a considerable CAGR over the forecast period. Numerous businesses across the globe still prefer the on-premise deployment model owing to the security benefits offered. 

By Enterprise Size Analysis

The large enterprises segment accounted for the largest revenue share of over 54% in 2021. Increasing adoption of digital marketing software by large businesses to manage their massive customer datasets efficiently is anticipated to drive the growth. 

The growth can also be attributed to the increasing adoption of digital marketing software such as email marketing, content management, and CRM for efficiently managing huge databases of customers. Large enterprises are also leveraging digital marketing software to manage various information resources, such as websites, social media platforms, and emails.

The Small and Medium Enterprises (SMEs) segment is anticipated to register a significant CAGR over the forecast period. The promising growth prospects of the segment can be attributed to the rising number of SMEs in countries such as Singapore, India, and China.

By End-use Analysis

The BFSI segment accounted for the largest market share of over 20% in 2021. Digital marketing software is widely adopted in the BFSI industry for applications such as statement generation and automatic notification.

Financial institutions and retail banks are focusing on using location-based advertising for improving consumer engagement. These factors are expected to drive the adoption of digital marketing software in the BFSI industry.

Media and entertainment companies are also focusing on developing online advertising strategies as part of their efforts to cash in on the proliferation of smartphones and the continued rollout of high-speed data networks

By Regional Analysis

North America dominated the market in 2021with a revenue share of over 44%. The dominance can be attributed to the presence of major brands and companies are finding a larger target audience to endorse their content and market their services and products online in the region.

In the U.S., various organizations and associations such as the National Cloud Technologists Association and the Cloud Native Computing Foundation are encouraging the usage of cloud computing for the deployment of various high-tech solutions, such as content management, marketing automation, and CRM on cloud platforms.

Asia Pacific is anticipated to register significant growth over the forecast period. The region is characterized by a high population density, proliferation of smartphones, and continued rollout of high-speed data networks. Moreover, a large proportion of smartphone users in the region is accessing social media through their mobile devices.

Key Players

  • Adobe, Inc.

  • Hewlett Packard Enterprise Company

  • Hubspot, Inc.

  • International Business Machines Corporation

  • Marketo, Inc.

  • Microsoft Corporation

  • Oracle Corporation

  •, Inc.

  • SAP SE

  • SAS Institute, Inc.

Market Segmentation

  • By Solution 

    • CRM Software

    • Email Marketing

    • Social Media

    • Search Marketing

    • Content Management

    • Marketing Automation

    • Campaign Management

    • Others

  • By Service

    • Professional Services

    • Managed Services

  • By Deployment 

    • Cloud

    • On-premise

  • By Enterprise Size

    • Large Enterprises

    • Small & Medium Enterprises (SMEs)

  • By End-use

    • Automotive

    • BFSI

    • Education

    • Government

    • Healthcare

    • Manufacturing

    • Media & Entertainment

    • Others

  • Regional

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

    • MEA

The digital marketing software market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of digital marketing software market for the base year 2022 and the forecast between 2022 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global digital marketing software market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the digital marketing software market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted digital marketing software market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the digital marketing software capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of digital marketing software by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global digital marketing software market. These figures have been provided in terms of both revenue and volume for the period 2019 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major digital marketing software market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of digital marketing software market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the digital marketing software industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

digital marketing software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to digital marketing software market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of digital marketing software market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new digital marketing software market. These factors have benefited the growth of the global market for digital marketing software. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for digital marketing software. The global market is segmented on the basis of region, application, end-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of digital marketing software are as follows:

  • History Year: 2019-2021
  • Base Year: 2022
  • Forecast Year 2022  to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2019-2022) and forecast (2022-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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