Diving Tourism Market Size, Share, Growth, Trends | Report 2023-2032
The global diving tourism market size was estimated at around USD 3,993.72 million in 2022 and it is projected to hit around USD 10,780.57 million by 2032, growing at a CAGR of 10.44% from 2023 to 2032.
Key Pointers
Report Scope of the Diving Tourism Market
| Report Coverage | Details |
| Market Size in 2022 | USD 3,993.72 million |
| Revenue Forecast by 2032 | USD 10,780.57 million |
| Growth rate from 2023 to 2032 | CAGR of 10.44% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Regions Covered | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Covered | The Natural Travel Collection Ltd; Dive-The-World.com; Bluewater Travel; Scuba Travel; Divers Den; Dive Adventures; Fly & Sea Dive Adventures; Ultimate Diving; ZuBlu, PADI |
The increasing popularity of adventure travel, the expansion of scuba diving certification programs, and the development of new diving destinations around the world have contributed to the growth of the diving tourism market. As more countries invest in infrastructure and promote their diving sites, the market for diving tourism is likely to continue to expand.
The COVID-19 pandemic had a significant impact on the diving tourism market as many popular diving destinations in countries including Thailand, Mexico, Spain, and Egypt had to close their borders or impose strict entry requirements, leading to a sharp decline in tourist arrivals. In 2022, as the global tourism industry continued to recover from the COVID-19 pandemic, the diving tourism market is expected to experience growth in the coming years.
Diving Type Insights
Based on diving type, the market has been segmented into scuba diving and free diving. The scuba diving segment held the largest market share of 77.85% in 2022. The scuba diving segment is expected to grow at the fastest CAGR of 10.82%% over the forecast period 2023-2032. This can be attributed to the development of new technologies that have made it easier and safer for people to take up the sport and increased awareness of the benefits of the sport. Scuba diving is not only a thrilling adventure, but it is also a great way to improve physical and mental health.
Diving can help reduce stress, improve cardiovascular health, and build strength and endurance. Additionally, scuba diving can provide a unique opportunity to explore the natural world and see exotic marine life up close. According to PurpleOrca Media Ltd estimates in 2021, America had approximately 2.6 million active divers and is expected to increase with a growing number of certification courses offered by various service providers such as the Professional Association of Diving Instructors (PADI).
Age Group Insights
Based on age group, the market has been segmented into 10-20, 20-30, 30-40, and 40 & above. The 30-40 segment held the largest market share of 39.76% in 2022. People in their 30s and 40s are often more financially stable and have more disposable income to spend on hobbies and leisure activities like diving.
The 20-30 segment is expected to grow at the fastest CAGR of 11.53% over the forecast period 2022-2032. This can be attributed to the increasing popularity of adventure and sports activities in this age group. As more individuals seek out unique experiences that challenge them physically and mentally, diving has become a popular choice for those looking to explore the underwater world.
Gender Insights
Based on gender, the market is segmented into men and women. The men segment held the largest market share of 61.71% in 2022. This segment in diving tourism is typically more focused on adventure and exploration. In many cultures, gender roles and expectations still dictate that men are more adventurous and daring than women, and therefore more likely to engage in activities like diving. These cultural norms may also affect the way that families view and encourage their children to participate in certain activities. Family responsibilities may also play a role in why more men go diving than women.
Women are often expected to take on a larger share of the caregiving responsibilities in a family, which can limit their ability to participate in activities that require time away from home or that involve physical exertion. Diving can be a time-consuming activity, requiring travel, training, and often extended periods away from home, which can make it more difficult for women to participate. However, encouraging greater gender equality and breaking down gender stereotypes and barriers may help to increase the participation of women in diving and other adventurous activities.
Tourist Type Insights
Based on tourist type, the market has been segmented into domestic and international. The international segment held the largest market share of 61.24% in 2022. International diving tourism is driven by factors such as the availability of unique and exotic dive sites, the desire to experience different cultures and cuisines, and the opportunity to connect with nature. Countries with a diverse range of underwater flora and fauna, such as Australia, Indonesia, and the Philippines, have witnessed a significant increase in international diving tourism in recent years.
The domestic segment is expected to expand at the fastest CAGR of 10.08% over the forecast period 2022-2032. This can be attributed to the increasing popularity of adventure sports and outdoor activities among local residents. Many people are seeking new and exciting ways to explore their own country, and diving is a perfect option for those living in coastal regions or near diving sites. Additionally, domestic diving tourism is often more affordable than international diving tourism, making it an attractive option for budget-conscious travelers.
Regional Insights
In 2022, Europe dominated the market owing to the availability of popular place for diving such as Gozo Island, Losinj (Croatia), Tenerife (Spain), Pembrokeshire (U.K) and Brac (Croatia). Europe's coastline and its marine biodiversity is an attractive destination for diving. The Adriatic Sea, which stretches along the coast of Italy, Croatia, and Montenegro, is known for its clear waters and diverse marine life. These destinations offer a variety of marine life, wrecks, and underwater caves to explore in an average to a high price range that depends on the location.
Moreover, sustainable diving locations with high standards for health and safety, beauty, and climate are appealing to European divers and attract several international tourists to experience diving activities in this region. According to Malta Tourism Authority figures for 2019 show that over 131,382 tourists were inspired to travel to Malta for scuba diving. 6.5% of all tourists who arrived in Malta participated in scuba diving, or about 177,645 people. This indicates a 4.6% increase or 7,795 more visitors than in the previous year. This number comprises visitors who were inspired to travel to Malta for diving and who engaged in the activity while there, as well as tourists who were not inspired to travel to Malta for diving specifically but chose to do so while there.
In addition, the U.S. market has been growing in recent years, driven by various factors such as the increasing popularity of adventure and eco-tourism. Many consumers are interested in experiences that allow them to connect with nature and explore the world in a more meaningful way. The growth of the adventure tourism industry in the country also drives the demand for diving tourism. Moreover, there is an increasing number of dive operators and tour companies offering diving packages in the U.S. In particular, popular dive destinations such as Florida, Hawaii, and California have witnessed a surge in demand for diving experiences, leading to the creation of new businesses catering to this market.
Diving Tourism Market Segmentations:
By Diving Type
By Tourist Type
By Age Group
By Gender
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Diving Tourism Market
5.1. COVID-19 Landscape: Diving Tourism Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Diving Tourism Market, By Diving Type
8.1. Diving Tourism Market, by Diving Type, 2023-2032
8.1.1. Scuba Diving
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Free Diving
8.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Diving Tourism Market, By Tourist Type
9.1. Diving Tourism Market, by Tourist Type, 2023-2032
9.1.1. Domestic
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. International
9.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Diving Tourism Market, By Age Group
10.1. Diving Tourism Market, by Age Group, 2023-2032
10.1.1. 10-20
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. 20-30
10.1.2.1. Market Revenue and Forecast (2020-2032)
10.1.3. 30-40
10.1.3.1. Market Revenue and Forecast (2020-2032)
10.1.4. 40 & above
10.1.4.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Diving Tourism Market, By Gender
11.1. Diving Tourism Market, by Gender, 2023-2032
11.1.1. Men
11.1.1.1. Market Revenue and Forecast (2020-2032)
11.1.2. Women
11.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 12. Global Diving Tourism Market, Regional Estimates and Trend Forecast
12.1. North America
12.1.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.1.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.1.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.1.4. Market Revenue and Forecast, by Gender (2020-2032)
12.1.5. U.S.
12.1.5.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.1.5.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.1.5.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.1.5.4. Market Revenue and Forecast, by Gender (2020-2032)
12.1.6. Rest of North America
12.1.6.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.1.6.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.1.6.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.1.6.4. Market Revenue and Forecast, by Gender (2020-2032)
12.2. Europe
12.2.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.2.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.2.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.2.4. Market Revenue and Forecast, by Gender (2020-2032)
12.2.5. UK
12.2.5.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.2.5.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.2.5.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.2.5.4. Market Revenue and Forecast, by Gender (2020-2032)
12.2.6. Germany
12.2.6.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.2.6.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.2.6.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.2.6.4. Market Revenue and Forecast, by Gender (2020-2032)
12.2.7. France
12.2.7.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.2.7.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.2.7.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.2.7.4. Market Revenue and Forecast, by Gender (2020-2032)
12.2.8. Rest of Europe
12.2.8.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.2.8.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.2.8.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.2.8.4. Market Revenue and Forecast, by Gender (2020-2032)
12.3. APAC
12.3.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.3.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.3.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.3.4. Market Revenue and Forecast, by Gender (2020-2032)
12.3.5. India
12.3.5.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.3.5.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.3.5.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.3.5.4. Market Revenue and Forecast, by Gender (2020-2032)
12.3.6. China
12.3.6.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.3.6.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.3.6.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.3.6.4. Market Revenue and Forecast, by Gender (2020-2032)
12.3.7. Japan
12.3.7.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.3.7.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.3.7.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.3.7.4. Market Revenue and Forecast, by Gender (2020-2032)
12.3.8. Rest of APAC
12.3.8.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.3.8.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.3.8.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.3.8.4. Market Revenue and Forecast, by Gender (2020-2032)
12.4. MEA
12.4.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.4.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.4.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.4.4. Market Revenue and Forecast, by Gender (2020-2032)
12.4.5. GCC
12.4.5.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.4.5.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.4.5.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.4.5.4. Market Revenue and Forecast, by Gender (2020-2032)
12.4.6. North Africa
12.4.6.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.4.6.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.4.6.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.4.6.4. Market Revenue and Forecast, by Gender (2020-2032)
12.4.7. South Africa
12.4.7.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.4.7.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.4.7.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.4.7.4. Market Revenue and Forecast, by Gender (2020-2032)
12.4.8. Rest of MEA
12.4.8.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.4.8.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.4.8.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.4.8.4. Market Revenue and Forecast, by Gender (2020-2032)
12.5. Latin America
12.5.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.5.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.5.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.5.4. Market Revenue and Forecast, by Gender (2020-2032)
12.5.5. Brazil
12.5.5.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.5.5.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.5.5.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.5.5.4. Market Revenue and Forecast, by Gender (2020-2032)
12.5.6. Rest of LATAM
12.5.6.1. Market Revenue and Forecast, by Diving Type (2020-2032)
12.5.6.2. Market Revenue and Forecast, by Tourist Type (2020-2032)
12.5.6.3. Market Revenue and Forecast, by Age Group (2020-2032)
12.5.6.4. Market Revenue and Forecast, by Gender (2020-2032)
Chapter 13. Company Profiles
13.1. The Natural Travel Collection Ltd
13.1.1. Company Overview
13.1.2. Product Offerings
13.1.3. Financial Performance
13.1.4. Recent Initiatives
13.2. Dive-The-World.com
13.2.1. Company Overview
13.2.2. Product Offerings
13.2.3. Financial Performance
13.2.4. Recent Initiatives
13.3. Bluewater Travel
13.3.1. Company Overview
13.3.2. Product Offerings
13.3.3. Financial Performance
13.3.4. Recent Initiatives
13.4. Scuba Travel
13.4.1. Company Overview
13.4.2. Product Offerings
13.4.3. Financial Performance
13.4.4. Recent Initiatives
13.5. Divers Den
13.5.1. Company Overview
13.5.2. Product Offerings
13.5.3. Financial Performance
13.5.4. Recent Initiatives
13.6. Dive Adventures
13.6.1. Company Overview
13.6.2. Product Offerings
13.6.3. Financial Performance
13.6.4. Recent Initiatives
13.7. Fly & Sea Dive Adventures
13.7.1. Company Overview
13.7.2. Product Offerings
13.7.3. Financial Performance
13.7.4. Recent Initiatives
13.8. Ultimate Diving
13.8.1. Company Overview
13.8.2. Product Offerings
13.8.3. Financial Performance
13.8.4. Recent Initiatives
13.9. ZuBlu
13.9.1. Company Overview
13.9.2. Product Offerings
13.9.3. Financial Performance
13.9.4. Recent Initiatives
13.10. PADI
13.10.1. Company Overview
13.10.2. Product Offerings
13.10.3. Financial Performance
13.10.4. Recent Initiatives
Chapter 14. Research Methodology
14.1. Primary Research
14.2. Secondary Research
14.3. Assumptions
Chapter 15. Appendix
15.1. About Us
15.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers