DNA Test Kits Market Size, Share, Growth, Trends, Consumption, Revenue, Company Analysis, Regional Insights and Forecast 2021-2030

Published Date : Mar 2021 | No. of Pages : 200 Pages | Category : Healthcare

The DNA test kits market size was valued at US$ 720 Mn in 2020 and projected to expand at a CAGR of 17% from 2021 to 2030.

The DNA test kits market size is expected to hit around US$ 2.6 billion by 2030.

DNA test kits are used to collect saliva, which enables the laboratory to extract DNA from it. Subsequently, the laboratory processes the DNA sample on a genotyping chip that recites thousands of genomic variants. Genetic knowledge is processed and personalized reports generated, based on well-established science and medical studies. In terms of sample type, the global DNA test kits market has been bifurcated into saliva and cheek swab.

Increase in the number of companies providing ancestry and health & fitness DNA tests directly to consumer genetic testing companies, emphasis on health risk & preventive care, and demand for ancestry DNA testing services is projected to drive the global DNA test kits market

Increasing demand for newborn and pre-natal screening for the identification of congenital defects and rising use of biobanking services involving DNA testing as a key step for cord blood banking are further driving progress in this field. Furthermore, greater tendency of physicians toward genetic testing to assess the health of patients at various stages of disease growth is another factor that is expected to drive demand over the next few years.

Demand for DNA diagnostics is likely to increase due to the implementation of personalized medicine applications to treat chronic disorders that fuels the need for HLA typing and DNA recognition for therapy. Hi-tech advances leading to the commercialization of next-generation diagnostic and research technologies using genetic analysis are also projected to have a significant effect on the DNA test kits market.

Online DNA Testing Kits Offer Straightforward DNA Extraction Process

The personal DNA testing is popular now more than ever, as it can be carried out within the comfort of the homes. Such products are translating into incremental opportunities for companies in the DNA test kits market. This explains why the market is estimated to register an astonishing CAGR of 16% during the forecast period. Apart from ancestry, manufacturers are increasing their R&D capabilities to include health related reports in products. Such products are educating people about their ancestral genetics. Consumers are making their purchase decisions based on relative matching features and simplicity of products. This helps to determine the overall DNA testing experience.

Online reviews of DNA testing kits are bolstering the credibility credentials of manufacturers. This has led to increased recognition of HomeDNA in the DNA test kits market, which is serving as a straightforward DNA extraction process.

Demand for Fitness, Nutrition Translates into Business Opportunities

The increasing number of health conscious individuals are opting for diet & nutrition DNA testing kits. Companies in the DNA test kits market such as DNAFit are gaining prominence for its nearly accurate genetic testing for diet, fitness, and wellness. Manufacturers and suppliers are revolving their marketing campaigns around the start of the new year of 2021 to encourage customers in achieving their fitness goals. The ever-increasing social media community is acting as a key driver for the exponential growth of the global DNA test kits market.

The concept of long-term health is growing increasingly popular among pro health individuals. Diet & nutrition DNA testing kits are helping individuals to explore genetically guided health & wellness solutions. As such, there is a growing demand for fitness, nutrition, and wellbeing makeovers. This has fueled the demand for specialized services in DNA testing.

NGS Tests Gaining Prominence in Breast Cancer Diagnosis

Next-gen sequencing (NGS) is emerging as an important diagnostic tool for patients with breast and ovarian cancer. The Centers for Medicare & Medicaid Services (CMS) is increasing awareness about genetic testing. This is creating value grab opportunities for companies in the U.S. DNA test kits market who are gaining a strong research base in NGS for patients with inherited ovarian or breast cancer. Moreover, federal agencies such as CMS help to improve innovations in NGS tests in order to bring a significant change in cancer diagnosis.

NGS tests are gaining importance for offering comprehensive genetic analysis of a patient’s cancer, owing to its advantage of providing simultaneous detection of multiple types of genetic alterations. Since cancer patients are under severe financial stress, companies in the U.S. DNA test kits market are increasing efforts to support women’s health by offering them clinically viable information and personalized treatment plans.

Rise in Product Launches and Approvals of DNA Test Kits

  • Product launch strategy aims to boost revenue. In March 2016, EasyDNA launched an ancestry testing service, called the British DNA test, primarily aimed at mapping the British heritage of an individual and catering to people of British descent. This launch allowed the company to broaden its current ancestry test portfolio and consolidate its position in the market for DNA testing. Living DNA Ltd. released DNA genealogy and well-being kits at the lowest retail price in October 2019. Rising numbers of product approvals are expected to drive the DNA test kits market during the forecast period.

Rise in Popularity of Direct-to-Consumer Testing and Sale of DNA Test Kits to Clinical Research Companies

DNA test kits are used to perform various DNA tests on plants and humans. The DNA test kits market has been expanding over the last few decades, owing to the commercialization of DNA testing for humans and the use of the findings for various health and lifestyle benefits. According to TMR estimation and data from major players such as Ancestry, the largest genealogical company, the company performed nearly 7 million DNA tests globally in 2018 compared to 3 million tests in 2017.

As of August 2017, there were about 75,000 genetic tests on the market, including about 10,000 unique types of tests. Around 86% of the genetic samples were single-gene assays. Panel experiments were included in the remaining studies, including 9,311 multi-analyte algorithmic analysis assays, 85 non-invasive prenatal tests, 122 complete exome sequencing tests, and 873 complete genome analysis tests, including complete genome sequencing tests.

Saliva-based DNA Test Kits in High Demand

The global DNA test kits market has been segmented based on sample type, application, and distribution channel. In terms of sample type, the DNA test kits market has been categorized into saliva and cheek swab. The saliva segment is expected to account for a major share of the global market by 2030 due to increase in the number of DNA testing companies selling saliva-based DNA test kits and rise in the number of DNA test kits sold by major market players.

Ancestry Testing to Lead Global Market

In terms of application, the DNA test kits market has been classified into ancestry testing, diet & nutrition, health & fitness, disease risk assessment, and others. The ancestry research segment is projected to expand at a high CAGR during the forecast period, due to increased demand for autosomal DNA test kits and a rise in the number of individuals interested in learning about their ancestors and family tree.

North America to be Key Market for DNA Test Kits

The global DNA test kits market has been segmented into four major regions: North America, Europe, Asia Pacific, and Rest of World. North America dominated the global market in 2020, followed by Europe. North America accounted for a major share of the global DNA test kits market in 2020, due to involvement of leading industry players, such as Ancestry and 23andMe, Inc. and a rise in demand for disease risk assessment services for DNA testing. The DNA test kits market in Asia Pacific is likely to expand at a high CAGR from 2021 to 2030. Product launches, acquisitions, distribution agreements, alliances, and geographical expansion by local players, especially in China and Japan, are expected to drive the DNA test kit market in the region.

Leading players analyzed in the report are 

  • Maj Ancestry
  • 23andMe, Inc.
  • MyHeritage Ltd
  • Gene by Gene, Ltd
  • Living DNA Ltd
  • National Geographic Partners LLC
  • Helix OpCo LLC
  • Veritas, and FitnessGenes

Market Segmentation

By Sample Type

    • Saliva
    • Cheek Swab        

By Application

    • Ancestry Testing
    • Diet & Nutrition
    • Health & Fitness
    • Disease Risk Assessment
      • Cancer
      • Others
    • Others

By Distribution Channel

    • Online Stores
    • Retail Stores

By Region

    • North America
      • U.S.
      • Canada
    • Europe
      • Germany
      • U.K.
      • France
      • Italy
      • Spain
      • Rest of Europe
    • Asia Pacific          
      • China
      • India
      • Japan
      • Australia & New Zealand
      • Rest of Asia Pacific
    • Rest of World

Scope of the Report

VRR’s report on the global DNA test kits market studies the past as well as the current growth trends and opportunities to gain valuable insights of these indicators for the market during the forecast period from 2021 to 2030. The report provides the revenue of the global DNA test kits market for the period 2017–2030, considering 2020 as the base year and 2030 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global DNA test kits market from 2020 to 2030.

The report has been prepared after extensive research. Primary research involved bulk of research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the global DNA test kits market.

Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts have employed a combination of top-down and bottom-up approaches to study various attributes of the global DNA test kits market.

The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments and sub-segments included in the scope of the study. Moreover, the report sheds light on changing competitive dynamics in the global DNA test kits market. These serve as valuable tools for existing market players as well as entities interested in participating in the global DNA test kits market.

The report also delves into the competition landscape of the global DNA test kits market. Key players operating in the global DNA test kits market have been identified and each one of these has been profiled in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are attributes of players in the global DNA test kits market that have been profiled in this report.

Key Questions Answered in DNA Test Kits Report

  • What is the sales/revenue generated by DNA test kits providers across all regions during the forecast period?
  • What are the opportunities in the global DNA test kits market?
  • What are the major drivers, restraints, opportunities, and threats in the global market?
  • Which region is set to expand at the fastest CAGR during the forecast period?
  • Which distribution channel segment is expected to generate the highest revenue globally in 2030? Which segment is projected to expand at the highest CAGR during the forecast period?
  • What are the market positions of different companies operating in the global market?

Research Objectives and Research Approach

The comprehensive report on the global DNA test kits market begins with an overview, followed by the scope and objectives of the study. Following this, the report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of product.

For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller ones. The report comprises an exhaustive collection of graphs and tables that have been appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of market shares of key segments in the past and at the end of the forecast period.

The report analyzes the global DNA test kits market in terms of sample type, application distribution channel, and region. Key segments under each criteria have been studied at length, and the market share for each of these at the end of 2030 has been provided. Such valuable insights enable market stakeholders to make informed business decisions for investment in the global DNA test kits market.


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