1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions and Research Methodology
3. Executive Summary
4. Market Overview
4.1. Introduction & Overview
4.2. Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.3. Global DNA Test Kits Market Analysis and Forecast, 2018–2030
5. Market Outlook
5.1. COVID-19 Pandemics Impact on Industry
5.2. New Product Launch and Regulatory Approvals by Region/globally
5.3. Key Mergers and Acquisitions
5.4. Strategies Adopted by Market Players (partnerships, collaborations, etc.)
5.5. Regulatory Scenario, by Country/Region
5.6. Prevalence & Incidence Rate globally with key countries
6. Global DNA Test Kits Market Analysis and Forecast, by Sample Type
6.1. Introduction & Definition
6.2. Global DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030
6.2.1. Saliva
6.2.2. Cheek Swab
6.3. Global DNA Test Kits Market Attractiveness Analysis, by Sample
7. Global DNA Test Kits Market Analysis and Forecast, by Application
7.1. Introduction & Definition
7.2. Global DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030
7.2.1. Ancestry Testing
7.2.2. Diet & Nutrition
7.2.3. Health & Fitness
7.2.4. Disease Risk Assessment
7.2.4.1. Cancer
7.2.4.2. Others
7.2.5. Others
7.3. Global DNA Test Kits Market Attractiveness Analysis, by Application
8. Global DNA Test Kits Market Analysis and Forecast, by Distribution Channel
8.1. Introduction & Definition
8.2. Global DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030
8.2.1. Online Stores
8.2.2. Retail Stores
8.3. Global DNA Test Kits Market Attractiveness Analysis, by Distribution Channel
9. Global DNA Test Kits Market Analysis and Forecast, by Region
9.1. Key Findings
9.2. Global DNA Test Kits Market Value (US$ Mn) Forecast, by Region
9.2.1. North America
9.2.2. Europe
9.2.3. Asia Pacific
9.2.4. Rest of World
9.3. Global DNA Test Kits Market Attractiveness Analysis, by Region
10. North America DNA Test Kits Market Analysis and Forecast
10.1. Introduction
10.2. North America DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030
10.2.1. Saliva
10.2.2. Cheek Swab
10.3. North America DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030
10.3.1. Ancestry Testing
10.3.2. Diet & Nutrition
10.3.3. Health & Fitness
10.3.4. Disease Risk Assessment
10.3.4.1. Cancer
10.3.4.2. Others
10.3.5. Others
10.4. North America DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030
10.4.1. Online Stores
10.4.2. Retail Stores
10.5. North America DNA Test Kits Market Value (US$ Mn) Forecast, by Country, 2018–2030
10.5.1. U.S.
10.5.2. Canada
10.6. North America DNA Test Kits Market Attractiveness Analysis
10.6.1. By Sample Type
10.6.2. By Application
10.6.3. By Distribution Channel
10.6.4. By Country
11. Europe DNA Test Kits Market Analysis and Forecast
11.1. Introduction
11.2. Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030
11.2.1. Saliva
11.2.2. Cheek Swab
11.3. Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030
11.3.1. Ancestry Testing
11.3.2. Diet & Nutrition
11.3.3. Health & Fitness
11.3.4. Disease Risk Assessment
11.3.4.1. Cancer
11.3.4.2. Others
11.3.5. Others
11.4. Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030
11.4.1. Online Stores
11.4.2. Retail Stores
11.5. Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Country/Sub-region, 2018–2030
11.5.1. Germany
11.5.2. U.K.
11.5.3. France
11.5.4. Spain
11.5.5. Italy
11.5.6. Rest of Europe
11.6. Europe DNA Test Kits Market Attractiveness Analysis
11.6.1. By Sample Type
11.6.2. By Application
11.6.3. By Distribution Channel
11.6.4. By Country/Sub-region
12. Asia Pacific DNA Test Kits Market Analysis and Forecast
12.1. Introduction
12.2. Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030
12.2.1. Saliva
12.2.2. Cheek Swab
12.3. Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030
12.3.1. Ancestry Testing
12.3.2. Diet & Nutrition
12.3.3. Health & Fitness
12.3.4. Disease Risk Assessment
12.3.4.1. Cancer
12.3.4.2. Others
12.3.5. Others
12.4. Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030
12.4.1. Online Stores
12.4.2. Retail Stores
12.5. Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Country/Sub-region, 2018–2030
12.5.1. China
12.5.2. Japan
12.5.3. India
12.5.4. Australia & New Zealand
12.5.5. Rest of Asia Pacific
12.6. Asia Pacific DNA Test Kits Market Attractiveness Analysis
12.6.1. By Sample Type
12.6.2. By Application
12.6.3. By Distribution Channel
12.6.4. By Country/Sub-region
13. Rest of World DNA Test Kits Market Analysis and Forecast
13.1. Introduction
13.2. Rest of World DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030
13.2.1. Saliva
13.2.2. Cheek Swab
13.3. Rest of World DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030
13.3.1. Ancestry Testing
13.3.2. Diet & Nutrition
13.3.3. Health & Fitness
13.3.4. Disease Risk Assessment
13.3.4.1. Cancer
13.3.4.2. Others
13.3.5. Others
13.4. Rest of World DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030
13.4.1. Online Stores
13.4.2. Retail Stores
14. Competition Landscape
14.1. Market Position Analysis, by Company, 2019
14.2. Company Profiles
14.2.1. Ancestry
14.2.1.1. Company Overview (HQ, Business Segments, Employee Strength)
14.2.1.2. Growth Strategies
14.2.1.3. SWOT Analysis
14.2.2. 23andMe, Inc.
14.2.2.1. Company Overview (HQ, Business Segments, Employee Strength)
14.2.2.2. Growth Strategies
14.2.2.3. SWOT Analysis
14.2.3. Gene by Gene, Ltd.
14.2.3.1. Company Overview (HQ, Business Segments)
14.2.3.2. Growth Strategies
14.2.3.3. SWOT Analysis
14.2.4. Living DNA Ltd.
14.2.4.1. Company Overview (HQ, Business Segments, Employee Strength)
14.2.4.2. Growth Strategies
14.2.4.3. SWOT Analysis
14.2.5. Helix OpCo LLC
14.2.5.1. Company Overview (HQ, Business Segments)
14.2.5.2. Growth Strategies
14.2.5.3. SWOT Analysis
14.2.6. Veritas
14.2.6.1. Company Overview (HQ, Business Segments, Employee Strength)
14.2.6.2. Growth Strategies
14.2.6.3. SWOT Analysis
14.2.7. FitnessGenes
14.2.7.1. Company Overview (HQ, Business Segments, Employee Strength)
14.2.7.2. Growth Strategies
14.2.7.3. SWOT Analysis
14.2.8. MyHeritage, Ltd
14.2.8.1. Company Overview (HQ, Business Segments, Employee Strength)
14.2.8.2. Growth Strategies
14.2.8.3. SWOT Analysis
14.2.9. EasyDNA
14.2.9.1. Company Overview (HQ, Business Segments, Employee Strength)
14.2.9.2. Growth Strategies
14.2.9.3. SWOT Analysis