Electric Vehicle Infotainment Market (By System Type: Audio, Video, Heads-up, Navigation, Rear Seat Entertainment System; By Connectivity Type; By End Use) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2022-2030.

Published Date : Jun 2022 | No. of Pages : 150+ Pages | Category : Technology

The global electric vehicle infotainment market size was estimated at around USD 1.2 billion in 2021 and it is projected to hit around USD 19.6 billion by 2030, growing at a CAGR of 36.39% from 2022 to 2030.

Electric Vehicle Infotainment Market Size 2021 to 2030

EV infotainment systems offer components such as video/audio entertainment, navigation, call control, climate control, apps, and connectivity features, bringing digital life on the road. The market is witnessing high growth owing to new connectivity features based on smartphones, Bluetooth, and wired & wireless technologies at low cost. The increasing connectivity capability in the infotainment system is enabling end-users to access basic features such as navigation and calling easily. The rising uptake of EVs in mid to high-end segment cars is also driving the market growth.

The integration of cloud technology in the infotainment system is also creating avenues for market growth. The integration of cloud technology in cars can update traffic data and maps, helping prevent road accidents. Electric cars exchange data to provide real-time traffic information and weather condition for safe and easy navigation through real-time maps. The use of cloud technology enables secure, alert, and comfortable driving. Additionally, manufacturers are paying attention to designing details of the infotainment system to match the aesthetics of the vehicles. Thus, driving the growth of the electric vehicle infotainment market. Technological advancements in heads-up, rear-seat entertainment, and dashboard infotainment systems are gaining traction among manufacturers and end-users.

Electric vehicles are becoming more interactive in terms of information exchange and entertainment systems. For this purpose, many manufacturers are installing high-definition screens of various sizes. For, Tesla’s Model 3 and Model Y has a 15-inch infotainment screen. The specification of these screens enables the driver to view and operate the infotainment system with efficiency and effectiveness without much strain on the driver’s eyes. With the growing emphasis on passenger safety, automotive manufacturers are also integrating Advanced Driver Assistance Systems (ADAS) and Digital Monitoring Systems (DMS) are being connected with the infotainment system in EVs. These technological advancements are creating new growth opportunities for infotainment manufacturers.

The wireless connection segment holds the highest market share in 2021. As the use of smartphones grows, so does the need for network access. The use of smartphones to connect to the internet has enabled wireless communication and cellular connection for infotainment because of the high-speed connection and ease of use, electric vehicle infotainment systems are gaining popularity. The Wireless connectivity's global expansion enables EV infotainment to give a smooth driving experience while moving the market forward growth.

Scope of The Report

Report Coverage Details
Market Size in 2021 USD 1.2 billion
Revenue Forecast by 2030 USD 19.6 billion
Growth rate from 2022 to 2030 CAGR of 36.39%
Base Year 2021
Forecast Period 2022 to 2030
Segmentation System type, connectivity type, end-use, region
Companies Covered Alpine Electronics, Inc., Continental AG, DENSO Corporation, Harman International Industries Inc., Panasonic Corporation, Pioneer Corporation, Airbiquity Inc., AISIN SEIKI Co., Ltd., Clarion Corporation of America, JVC KENWOOD, Garmin Ltd., Audi AG, General Motors Corp., Ford Motor Company

 

System Type Insights

Based on system type, the EV infotainment market is segmented into multimedia systems, heads-up systems, navigation systems, driver safety, communication system, and rear system entertainment system. The multimedia infotainment system is projected to show significant growth during the forecast period, with the highest market share of 55.69 %in 2021. The multimedia infotainment system enables the driver to access features such as navigation system, calling, and music. Multimedia infotainment is also popular as it includes basic to some high-end functions and is compatible with low to high-end segment cars.

The heads-up display system is expected to register the highest CAGR of 46.6% in the forecast period. The heads-up display presents the information at the driver’s line of sight on the windshield. Using projection systems and mirrors to display navigation, road speed, warning message, and call information. The heads-up display enables the driver to operate the machine with reduced fatigue enhancing the driver’s alertness with respect to the outside environment. These are the major growth drivers for the adoption of heads-up displays.

Connectivity Insights

EV vehicle infotainment system can be categorized into Bluetooth, cellular, wireless, and wired connectivity based on connectivity type. The wireless connectivity segment has the highest market share of 41.07% in 2021 and the highest CAGR of 39.5% from 2022 to 2030. As the penetration of smartphones increases, network connectivity is also becoming stronger to cater to the growing connectivity functionalities of smartphones. The internet connection through smartphones has enabled wireless and cellular infotainment connectivity. Wireless and cellular connectivity in EV infotainment systems is gaining traction due to high-speed connection and high data transfer speed. The internet connection-based wireless technology facilitates cloud data transfer in an advanced infotainment system. The expanding reach of wireless connectivity worldwide enables EV infotainment systems to provide a seamless driving experience while propelling market growth.

Bluetooth connectivity is the most common option available in infotainment systems due to its low cost. However, the data transfer on Bluetooth is comparatively slow than cellular, wireless, and wired connectivity.

End-Use Insight

The electric vehicle infotainment market is bifurcated into two end-use types - battery electric vehicle and hybrid electric vehicle. The battery electric vehicle will dominate the end-use market with a share of 66.63% of the overall market in 2021. The rising carbon emission and increasing calls for alternative fuel options led to the adoption of battery electric vehicles. The government initiatives such as subsidies are also leading to the adoption of electric vehicles. The integration of technologies such as cloud, AI, and IoT, along with increased screen size, in battery electric vehicles is leading to the adoption of digital infotainment systems. Moreover, the rising popularity of rear-seat entertainment systems in a battery electric vehicle is also driving the market growth.

The HEV segment is expected to expand at a  CAGR of over 39.3 % within the forecast period. The utility of infotainment system in commercial vehicles is generally for navigation, tracking and communication. However, advanced infotainment system in commercial vehicles will enable the drivers to navigate the routes effectivity with the help of real-time traffic intel and maps. These factors will help expand the market share of commercial vehicle types for EV infotainment system.

Regional Insight

Based on the regional segment, the European region has the highest market share of 46.44% in 2021. The EV infotainment market growth in the European region is attributed to the presence of major automotive manufacturers, availability of manpower, and technological innovations. The rising demand for EVs in the region, along with stringent emission norms mandated by the authorities, is also a major factor in the market growth.

The rest of the market regions in the world are expected to expand at a CAGR of 53.9% within the forecast period. In the Asia Pacific and North America, the increased disposable income, availability of EV infrastructure, higher ownership of cars, and integration of infotainment with ADAS system and cloud are driving the market demand. The Latin America market segment is also expanding owing to the increasing demand for electric vehicle infotainment. The availability of 4G and 5G networks in the region, decreased data tariff rate, and increasing popularity of EV vehicles is driving the market.

Key Players

  • Alpine Electronics
  • Continental AG
  • DENSO Corporation
  • Harman International Industries Inc.
  • Panasonic Corporation

Market Segmentation

  • By System Type Outlook
    • Multimedia
    • Heads-up Display
    • Navigation Unit
    • Communication Unit
    • Rear Seat Entertainment
  • By Connectivity Type Outlook
    • Bluetooth
    • Cellular
    • Wireless
    • Wired Connectivity
  • By End-User Outlook
    • BEV
    • HEV
  • By Regional Outlook
    • North America
      • U.S
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Norway
      • Sweden
    • Asia Pacific
      • China
      • Japan
      • South Korea

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