Enterprise Video Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2028

Published Date : Dec 2020 | No. of Pages : 250 Pages | Category : ICT

The global Enterprise Video market size is expected to be worth around US$ 33.71 billion by 2028, according to a new report by Vision Research Reports.

The global Enterprise Video market size was valued at US$ 14.97 billion in 2020 and is anticipated to grow at a CAGR of 11.5% during forecast period 2021 to 2028.

Growth Factors

The growing demand from organizations to enhance collaboration between internal and external stakeholders, and maximize customer engagement has resulted in increased adoption of solutions such as and webcasting, drive the market growth. The rise in the number of online video viewers is anticipated to provide lucrative opportunities to the market players, as marketers are focusing on the promotion of brands through videos. In 2016, there were about 700 million video viewers, which has risen to 2.6 billion in 2019. The marketers promote brands of their clients through demos, events, explainers, and customer testimonials/case studies, among others. Moreover, proliferation of 4G-enabled mobile devices and rise in the number of Video Conferencing-as-a-Service (VCaaS) providers are expected to contribute to market growth.

The synergy of enterprise video and has enabled companies to improve brand awareness, product awareness, and customer engagement that is anticipated to drive the growth of the market. The use through signage and kiosks at branch locations is helping banks create differentiation of business strategies and increase customer value, while increasing the promotion and uptake of its products and services such as credit cards and loans, among others. Furthermore, various venture capital firms are providing funding to various start-ups involved in the development of these solutions such as Vbrick, Pexip ASA, and Grabyo, among others, which is impacting the market growth positively. For instance, in June 2018, Morgan Stanley Expansion Capital provided funding worth USD 20 million to Vbrick, a developer and provider of enterprise video software for the corporate sector.

Report Highlights

Video conferencing led the enterprise video market and accounted for more than 40% share of the global revenue in 2019. This can be attributed to the rapidly increasing demand for video communication on account of globalization of businesses, geographically scattered business operations and remote workforce management. Owing to the pandemic, there has been a rapid rise in the number of online international workshops, seminars, and conferences, thus further increasing the demand for video conferencing solutions. Furthermore, the growth of the industry and increased penetration of online education in developed as well as emerging economies, such as the U.K., the U.S., Japan, India, and China, have driven the segment growth. Moreover, the increasing usage of cloud-based solutions and incorporation of Virtual Reality (VR) in video conferencing solutions have accelerated the segment growth.

Professional services segment led the market and accounted for more than a 35% share of the global revenue in 2019. The constant need for skilled and accomplished experts that enable organizations to integrate, troubleshooting, and managing enterprise video solutions can be attributed as a key reason for the segment growth. In addition, professional services help users to mitigate security gaps and improve the overall security measures for the implementation of digital marketing software. Key benefits offered by professional services include reduced administrative expenses, increased utilization of resources, and increased profitability. Moreover, these services help improve resource management by increasing efficiency through collaboration, better planning, and integrated knowledge management.

The cloud segment is anticipated to expand at the highest CAGR of over 10% over the forecast period as cloud deployment provides users the scalability through pay-as-you-go tools for video creation, distribution, and management. Furthermore, the increase in demand for cloud-based solutions from the Small and Medium Enterprises (SMEs) in emerging economies such as Brazil, India, and Egypt, among others has driven the segment growth. Besides, cloud-based solutions offer increased convenience to end-users by enabling easy access to the enterprise video platform through multiple channels, such as mobiles. Additionally, the ease provided by cloud-based deployment for upgradation of services while eliminating the need to upgrade the hardware is anticipated to boost the segment growth.

Corporate communications segment led the market and accounted for more than 70% share of the global revenue in 2019. The growth can be attributed to the rising usage of these solutions in executive briefings, sales kick-off, and board meetings. The growth has been further propelled by organizations in the IT and telecom sectors such as SAP SE and IBM adopting enterprise video platforms from companies such as Kaltura and Polycom, Inc. Moreover, introduction of VoIP has allowed corporate companies to make use of the underlying network infrastructure that consists of leased lines for the purpose of free communications.

The adaptive streaming led the market and accounted for more than 30% share of the global revenue in 2019. The segment is witnessing high growth as adaptive streaming allows the viewers to view content at a quality that is suitable to their network connection. Most of the video content management systems use this type of delivery technique to serve on-demand and live streaming content, which is a major factor responsible for the growth of the segment.

The BFSI segment led the market and accounted for more than 20% share of the global revenue in 2019. The growing demand among the marketing and sales teams for video-based marketing and sales of enhanced branch communications and banking services such as loans, credit cards, and wealth management is remarkably contributing to the segment growth. Furthermore, these solutions enable organizations in the BFSI sector to carry out enhanced branch communication through the sharing of audio, video, and digital content with their customers. In addition, organizations are adopting these solutions to transform branches into sales and service channels without employing additional human resources.

The large enterprise segment led the market and accounted for more than 55% share of the global revenue in 2019. Various companies in the IT and telecom sectors are focusing on establishing long-term agreements with service providers, such as Cisco Systems, Inc., and Logitech S.A. For instance, in June 2016, Tech Mahindra awarded a contract to Cisco Systems, Inc. under which Cisco Systems, Inc. will manage the former company’s video conferencing system for a period of seven years. Moreover, large enterprises in sectors such as automotive, healthcare, and hospitality, are adopting client engagement software for tasks such as customer lifecycle marketing and lead generation management.

North America dominated the market with a revenue share of 40% in 2019. This can be attributed to the presence of leading market players such as Adobe, Inc.; Cisco Systems, Inc.; IBM; and Microsoft Corporation and they have established a strong distribution network in the region. Increased demand for visual meetings and continuous access to high-quality internet has spurred the growth of the market in U.S. Certain enterprises in the region provide innovative services, such as digital tours of venues. For instance, the Vancouver Biennale, a public art exhibition, offers artwork tours via mobile phones. Moreover, growing adoption of virtual private networks across business enterprises and educational universities is anticipated to propel the regional market growth.

Key Players

  • Adobe, Inc.

  • Avaya Inc.

  • Brightcove Inc.

  • Cisco Systems, Inc.

  • IBM

  • Kaltura

  • Microsoft Corporation

  • Polycom, Inc.

  • VBrick Systems

  • Vidyo

Market Segmentation

  • Solution Outlook 

    • Video Conferencing

    • Video Content Management

    • Webcasting

  • Services Outlook

    • Integration & Deployment

    • Managed Service

    • Professional Service

  • Deployment Outlook 

    • Cloud

    • On-premises

  • Application Outlook 

    • Corporate Communications

    • Training & Development

    • Marketing & Client Engagement

  • Delivery Technique Outlook 

    • Downloading/Traditional Streaming

    • Adaptive Streaming

    • Progressive Downloading

  • Organization Size Outlook 

    • Large Enterprise

    • Small & Medium Enterprise (SME)

  • End-use Outlook 

    • IT & Telecom

    • Banking, Financial Services and Insurance (BFSI)

    • Healthcare & Life Sciences

    • Media & Entertainment

    • Education

    • Retail & Consumer Goods

    • Others

  • Regional Outlook 

    • North America

      • The U.S.

      • Canada

    • Europe

      • The U.K.

      • Germany

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

    • Middle East & Africa

The Enterprise Video market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Enterprise Video market for the base year 2020 and the forecast between 2021 and 2028. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Enterprise Video market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Enterprise Video market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Enterprise Video market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Enterprise Video capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Enterprise Video by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Enterprise Video market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2028. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Enterprise Video market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Enterprise Video market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Enterprise Video industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Enterprise Video market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Enterprise Video market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Enterprise Video market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Enterprise Video market. These factors have benefited the growth of the global market for Enterprise Video. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Enterprise Video. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Enterprise Video are as follows:

  • Historic Year: 2017-2020
  • Base Year: 2020
  • Forecast Year 2021 to 2028

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2028);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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