Envelope Paper Market Size, Share, Growth, Trends, Consumption, Revenue, Company Analysis and Forecast 2020-2027

Published Date : Nov 2020 | No. of Pages : 200 Pages | Category : Others

The global envelope paper market is expected to grow a CAGR of 2.2% during the forecast period 2020 to 2027 and to reach valuation US$ 3.6 billion by 2027. Demand for direct mailing and rising e-Commerce practices are anticipated to propel growth of the envelope paper market.

VRR found that the envelope paper market will be more tight in terms of value as well as volume due to reduced Uncoated Freesheet (or wood free) pulp supply. Major pulp and paper manufacturing companies such as the International Paper, Domtar, Georgia-Pacific have shut down or are planning to close their operations in the foreseeable future. These aspects lead to higher raw material prices. However, VRR suggests that increased consumption of medium and large-sized envelopes from e-Commerce and logistics industries are expected to contribute to the growth of the global envelope paper market up to certain extent. Overall, the global outlook for the envelope paper market is expected to remain neutral or somewhat positive during the forecast period of 2019-2027.

Factors Contributing to Consumption of Envelope Paper

  • Marketing expenses on business envelopes tend to increase the economic cycle of the envelope paper market
  • Government strategies play a significant part in changing a society’s use of digital connectivity, and are anticipated to improve prospects for players in the envelope paper
  • Usage of envelopes in e-Commerce, though the volume is comparatively small, is expected to increase in the next decade, offering benefits for manufacturers of envelope paper
  • Manufacturers of envelope paper can target companies offering tailor-made envelopes to contain relevant information for an individual customer with use of new digital printing technologies to make personalization easier

Increasing Demand for Window Envelopes to Propel Growth of Envelope Paper Market

Envelopes are used for sending letters or documents using regular postal mail services. Envelope paper is generally chosen from the following options - white paper, kraft paper, and specialty paper. The choice of envelope paper depends on application, which includes institutional usage, transformational usage, postal applications, direct mailing, pharmaceutical applications, and business letters, among others. Most of these applications require custom-made window envelopes that enable the recipient to easily access the messages sent. Some of the key features of window envelopes include well-designed display envelopes, which allows the envelope to shine in direct mail campaigns, as multiple windows on the front or back to add extra appeal, increasing visibility of inserts. These window envelopes are specifically made with uniquely shaped and strategically positioned windows, and are available in hundreds of shapes & sizes, with single or multiple windows, or in combinations of front or back to offer consumers a preview of the contents of the envelope.

Players in Envelope Paper Market Offering Products Suitable for Sellers Operating through e-Commerce Platforms

Envelopes and other packaging that fits through letterboxes are considered important in e-Commerce, as these solutions are the best in terms of safe arrival and sustainability. In recent years, there has been a significant increase in goods dispatched in packaging suitable for the letterbox, and envelopes are increasingly used by sellers operating through e-Commerce. Books, concert tickets, and small spare parts are just some of the items sent through post. This will help millions of small sellers on Amazon, eBay, and other online platforms who require packaging solutions that ensure the safe delivery of their products even if the addressee is not at home. According to the International Post Corporation (IPC), 45% of goods cross-border weigh less than 0.5 kg, providing a huge potential growth opportunity for the mail industry.

Benefits offered to players in the envelope paper market from the e-Commerce boom depend on whether large and small online retailers choose to send lightweight items in envelopes or in cardboard boxes. Innovations that allow an automated packing process into lightweight materials such as envelopes are required. Offering envelope paper that will help manufacturers create innovative, attractive, and easily trackable mailing solutions may be essential for players in the envelope paper market to gain profits from this scenario.

New Printing Technologies Adding Visual Appeal to Boost Sales of Envelope Paper

  • Some improved flexographic printing services allow for more elaborate and high quality images as compared to conventional flexographic printing. Increase in adoption of such services is anticipated to improve demand for envelope paper.
  • A high quality printing service provided by manufacturers is commercial lithographic printing - an indirect, offset type of printing that offers the highest-quality print on envelopes
  • Lithographic printing is used on different envelope paper types, and has some key features - it creates excitement, is ideal for direct mailing, and engages recipients
  • Lithographic printing continues to gain traction, as it enables the representation of complex images very well. The resulting glowing colors and clean details add an eye-catching effect to photographs, halftones, and fine screens.
  • Use of such technology for branding and marketing is anticipated to increase, which may benefits players in the envelope paper market in the foreseeable future.

Direct Mailing to Improve Prospects for Envelope Paper Market

  • Direct mail still accounts for 30% of the mail volumes in Europe. Its main value is that it is an effective medium to reach consumers as well as generate consumer responses
  • Moreover, it is a trusted, controllable, and measurable medium, and thus, stands out in times where brand owners and agencies have started questioning the effectiveness of digital channels as a result of fake news and fraud issues online
  • Direct mailing is also an easier way for businesses to remain in contact with their clients and increase brand value, as it is read by most people, and there are several other reasons for direct mail deliveries
  • An envelope is the first thing that the consumer observes - it is the entry ticket, or the front-page of direct mail. The appearance of an envelope plays a role in shaping the consumer’s attitude toward the brand, as well as captures the interest of the reader
  • Companies that strive to differentiate their brand from those of competitors may invest more in marketing material, including envelopes. Printing on envelopes offers brand owners an opportunity to add color, character, and some cases increase the life of the envelope. The decision can depend on the kind of mailing, the size of mailing, and budget.

Manufacturers Introduce Recyclable Corrugated Paper-padded Envelopes

The envelope paper market is growing continuously due to the high prominence of local and regional players, accounting for 70-75% of the market stake. However, substitute products act as a threat to the market for envelope paper. For instance, in July 2019, German-based consumer goods company Henkel announced combining e-Commerce packaging and food service products with their innovative EPIX™ technology, which helped them gain global recognition by introducing eco-friendly mailers. Thus, innovative mailers are replacing conventional bubble envelopes for e-Commerce applications. Hence, companies in the envelope paper market are increasing their production capabilities in corrugated paper-padded envelopes to stay relevant in the market landscape.

Companies in the market for envelope paper are bolstering their credibility credentials by introducing recyclable corrugated paper-padded envelopes to meet the needs of eco-conscious customers. They are increasing research to innovate in corrugated paper-padded envelopes in order to tap opportunities in the ever-expanding e-Commerce sector.

Extraordinary Possibilities in Custom Envelopes Help Stakeholders Achieve Increased Profits

Companies in the envelope paper market are generating new sources of revenue by tapping opportunities in custom envelopes and packaging. Merchandising displays and other innovative branding strategies are generating incremental opportunities for manufacturers. Manufacturers in the market for envelope paper are becoming increasingly aware that packaging is one of the key marketing tools that help stakeholders in the value chain earn exponential sales and profits. Hence, vendors are expanding their boundaries in custom envelopes to meet the demanding needs of stakeholders.

Packaging problem solvers, practitioners, and creative designs are becoming increasingly mainstream in the envelope paper market. On the other hand, open-end envelopes are acquiring prominence in the market landscape. Packaging companies are increasingly focusing on various technologies such as the EPIX™ technology, testing, and other innovative solutions that deliver a brand’s message to its target audience. Envelopes are becoming popular as functional and creative vehicles that protect the contents inside and promote the brand from the outside. Hence, companies are collaborating with stakeholders to meet their operational and branding needs.

Sound Environmental Choices and Sustainable Inventions Garner Attention at Interactive Exhibitions

Innovative and circular solutions have become the key focus points for companies in the market for envelope paper. Moreover, interactive exhibitions have paved the way for endless possibilities in paper products. For instance, in September 2019, the European Federation of Envelope Manufacturers and other institutions such as the Confederation of European Paper Industries, organized an interactive exhibition called ‘Paper Presents’, to introduce innovations in paper products. Likewise, circularity has become the core of production activities for companies in the envelope paper market.

Renewability and recyclability are the key measures taken by companies in the market for envelope paper to mitigate the repercussions of climate change. Since more number of manufacturers are participating in trade exhibitions, stakeholders are exposed to a variety of sustainable inventions. Since envelopes and mail are key means to reach citizens in remote corners of Europe, companies in the envelope paper market are focusing on business expansions in the region.

Some key players operating in the global envelope paper market are International Paper Company,

  • Mondi PLC, Domtar Corporation,
  • UPM-Kymmene Oyj,
  • Stora Enso Oyj,
  • Neenah, Inc.,
  • Lintec Corporation,
  • JK Paper,
  • Moorim Paper Co. Ltd., and
  • Mohawk Paper Company

Market Segmentation

By Material

  • Bright White Paper/Wove
  • Kraft Paper
  • Colored Paper
  • Specialty Paper

By Basis Weight

  • Less than 80 GSM
  • 80 to 120 GSM
  • 120 to 180 GSM
  • More than 180 GSM

By Envelope Type

  • Baronial
  • A-Style
  • Square
  • Commercial
  • Booklet
  • Catalog

By End Use

  • Postal Services
  • Logistics & Shipping
  • e-Commerce
  • Institutional
    • Educational
    • Medical
    • Offices

By Region

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Europe
    • Germany
    • Italy
    • France
    • Spain
    • U.K.
    • Benelux
    • Russia
    • Poland
    • Nordic
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • ASEASN
    • Japan
    • Australia & New Zealand
    • Rest of APAC
  • Middle East & Africa (MEA)
    • GCC Countries
    • Northern Africa
    • South Africa
    • Rest of MEA

Report Scope

The Envelope paper market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Envelope paper market for the base year 2020 and the forecast between 2020 and 2027. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Envelope paper market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Envelope paper market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Envelope paper market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Envelope paper capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Envelope paper by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Envelope paper market. These figures have been provided in terms of both revenue and volume for the period 2016 to 2027. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Envelope paper market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Envelope paper market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

For the region, type and application, the sales, revenue and their market share, growth rate are the key research objects; we can research the manufacturers' sales, price, revenue, cost and gross profit and their changes. What's more, we will display the main consumers, raw material manufacturers, distributors, etc.

Geographically, global xxx market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer.

We will provide market shares of the prominent market suppliers/companies separately for each of these geographies.

Overall, this is an in-depth research report specifically for the Envelope paper industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Envelope paper market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Envelope paper market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Envelope paper market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Envelope paper market. These factors have benefited the growth of the global market for Envelope paper. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Envelope paper. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Envelope paper are as follows:

  • History Year: 2016-2019
  • Base Year: 2020
  • Forecast Year 2020 to 2027

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2016-2019) and forecast (2020-2027);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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