Europe Breast Pumps Market (By Product: Open System, Closed System; By Technology: Manual, Battery Powered, Electric; By Application) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2022-2030

The Europe breast pumps market was valued at USD 387.4 million in 2021and it is predicted to surpass around USD 1.14 billion by 2030 with a CAGR of 12.74% from 2022 to 2030

Report Highlights

• Based on product,the closed system breast pumps commanded the largest share in the market and is expected to witness the fastest growth over the forecast period.
• Based on technology,the electric commanded the largest market share in 2021 and is expected to witness the fastest growth.
• Hospital-grade breast pumps are expected to witness the fastest growth.

Increasing women employment, government initiatives aimed at improving consumer awareness, and improving healthcare infrastructure in emerging economies are the key driving factors.

Europe breast pumps market in developed economies, such as Germany, France, and Poland is saturated owing to increasing demand and presence of key market players. Economic development and rising disposable income are anticipated to help driving future sustainability for the regional market. Manufacturers investing in these rapidly developing markets are expected to witness high growth, provided pricing and distribution activities are undertaken effectively.

The end users in the Europe breast pump market, i.e. the lactating mothers, are becoming increasingly aware about the benefits and importance of breastfeeding. Increase in women employment and neonatal mortality rate is driving the adoption of advanced medical technologies in everyday lives of the consumers in this region. For instance, as per Global Economy, women employment rate in Germany increased from 54.51% in 2014 to 55.03% in 2017. Women in developed countries such as Germany and Poland are using technologically advanced devices in their everyday lives to reduce the time spent on routine activities. Such factors are anticipated to drive the regional market.

Scope of The Report

Product Insights

Based on product, the market has been segmented into open system and closed system breast pumps. The closed system commanded the largest share in the market and is expected to witness the fastest growth over the forecast period owing to the increasing adoption. The product is considered to be safer as compared to the open system variant, which is expected to propel the segment in the forthcoming years. This product provides better protection, ensuring maximum removal of impurities. Moreover, it is easy to clean. The introduction of portable instruments, such as Ameda HygieniKit is expected to drive the market growth over the next six years.

Technology Insights

Based on technology, the market has been segmented into manual, battery-powered, and electric breast pumps. The electric commanded the largest market share in 2021 and is expected to witness the fastest growth owing to the increasing inclination toward technologically advanced products. Moreover, working mothers generally prefer using electric pumps as they can easily extract more milk in lesser time.

Electric pumps can often be quite heavy and noisy, but manufacturers continue to use advanced technology, which helps them create lighter pumps that generate lesser noise. Electric pumps are also available for rent for mothers who cannot afford to buy a new pump and require them for a short duration. 

Application Insights

Personal use and hospital grade are the major application segments. Hospital-grade breast pumps are expected to witness the fastest growth owing to the rising awareness regarding the benefit of breastfeeding and increasing adoption of the product due to the rise in women's employment.

Hospital-grade pumps are approved and designed by the Food and Drug Administration as safe for multiple users. These pumps can be used by more than one mother as they are designed with barriers that prevent cross-contamination. The introduction of portable instruments, such as Elite, Lact-e, & SMB by Ameda and Lactina & Symphony by Medela, is expected to further drive the segment over the next six years.

Country Insights

Germany dominated the market in 2021 owing to the high breastfeeding rate, increasing awareness, and various initiatives taken by the government. In Germany, 14 weeks of paid maternity leave is provided, which can be availed from six weeks before birth to eight weeks after childbirth. This period can be extended to 12 weeks in case of multiple births.

In addition, 12 months of parental leave is available with 65.0% of the mother’s salary being paid, and mothers are entitled to unpaid parental leave for up to 3 years. Moreover, once mothers resume work, they are entitled to two 30 minutes breaks at the workplace per 8 hours to pump breast milk. Such initiatives are expected to boost breastfeeding in Germany. Thus, driving the market.

France’s breast pumps market is still at a nascent stage. According to data published in ‘An International Comparison Study’ into the Implementation of the WHO Code and other breastfeeding initiatives by The Australian Government Department of Health, France has one of the lowest breastfeeding rates in Europe. Low rates indicate the need for more breastfeeding awareness and campaigns in the country.

France has strict regulations for advertising and marketing breastfeeding products. However, key players can advertise and sell their products to health professionals and encourage product usage in the country. According to French laws, pregnant women can take up to 16 weeks of paid leaves, six weeks pre- and 10 weeks postpartum.

Furthermore, parents have the right to job-protected leave or part-time arrangement of job for the first three years after a child’s birth. Such supportive laws are expected to create more opportunities for key players in the market. In addition, creating awareness about the benefits of breastfeeding by celebrating breastfeeding week is expected to positively impact market growth.

However, in France, 50.7% of people said they postponed their plans to have a child in 2020 owing to the pandemic. According to the national statistics agency INSEE, the percentage of babies born in France in 2020 decreased by 13%, the biggest decline in 45 years. Thus, the demand for wearable breast pumps and breastfeeding accessories is anticipated to be moderate in France over the forecast period.

Key Players

• Koninklijke Philips N.V.
• Pigeon Corporation
• Chiaro Technology Limited
• Ardo Medical Ltd.
• Ameda (Magento, Inc.)
• Medela AG
• Albert
• Mayborn Group Limited

Market Segmentation

• By Product Outlook
• Open System
• Closed System
• By Technology Outlook
• Manual
• Battery Powered
• Electric
• By Application Outlook
• Personal Use
• Hospital Grade
• By Country Outlook
• Europe

• U.K.
• Germany
• France
• Italy
• Spain