Fashion Influencer Marketing Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2028

Published Date : Dec 2020 | No. of Pages : 250 Pages | Category : ICT

The global Fashion Influencer Marketing market size is expected to be worth around US$ 17.17 billion by 2028, according to a new report by Vision Research Reports.

The global Fashion Influencer Marketing market size was valued at US$ 1.8 billion in 2020 and is anticipated to grow at a CAGR of 35.10% during forecast period 2021 to 2028.

Growth Factors

The growing popularity of social media applications such as TikTok and Instagram Reels is one of the key factors driving market growth. These applications allow users to make shorter and more immersive videos. Short video applications help fashion influencers add special effects to their videos, thus aiding in content creation and guaranteeing higher consumer engagement. In October 2019, TikTok also launched its analytics tool for Pro accounts to offer more detailed insights regarding the performance of the content and audience interaction, allowing fashion influencers to post content that is in sync with their followers’ demands.

The rising popularity of influencer incubators offers promising growth opportunities to the industry due to the ability to capture higher engagement rates. Influencer incubators search for key opinion leaders and influencers with high engagement rates and nurture them to produce content coinciding with the brand value of a company. These influencers become a part of the brand, thus helping marketers advertise their products to a familiar and loyal audience. Companies, including Tmall.com, have started leveraging influencer incubator solutions to boost sales for product categories such as cosmetics and apparel, offering market growth prospects.

The integration of e-commerce with social media is also expected to work well for the growth of the market. This can be attributed to digital payment features on social media platforms and their transition to ‘retailtainment’ sites. Live-streaming platforms such as Taobao Live and Little Red Book in China have started utilizing social-media, live-streaming, and video capabilities to encourage users to interact, comment, and engage more effectively. Such developments are also expected to enable fashion influencers to effectively advertise their products and brands to foster meaningful relations with their followers.

Report Highlights

The nanoinfluencers segment captured a revenue share of over 39% in 2020. This can be attributed to a higher engagement rate and the ability to interact with niche audiences, thus offering brands a better chance of penetrating the market more effectively. Nanoinfluencers also have more tight-knit communities with their audiences and guarantee a lesser risk of engaging with fake followers, thus providing more filtered leads for companies. 

The microinfluencers segment gained significant revenue share in 2020 due to higher flexibility in working with them than macro and megainfluencers. Microinfluencers offer instant promotion of a company’s services or products with significant conversation rates. Microinfluencers have a more extensive following than nanoinfluencers, enabling marketers to understand a given region's demographics and audience mentality more effectively, thus helping curate more specific products, designs, and content. 

The beauty and cosmetics segment dominated the market in 2019, with a revenue share of over 38%. This can be attributed to the rising focus of beauty and cosmetics companies on using social media platforms to generate a positive brand image and expand sales. The choice of cosmetics is often influenced by personal preference, skin tone, and type of skin, which is why people rely more on influencers to offer the right advice via promotional videos or makeup tutorials.

The apparel segment gained significant revenue share in 2020, thanks to the rising popularity of fast fashion among millennials. Fashion influencers often wear brand-sponsored apparel and encourage their followers to emulate or create a new look and share their content on social media using tags and hashtags. This helps companies generate awareness and track engagement among their target audiences. E-commerce companies, such as Myntra in India, have started conducting fashion influencer talent shows in a digital reality format to further raise interest in influencer marketing practices among audiences.

North America dominated the market for fashion influencer marketing in 2020 with a revenue share of over 35%. This can be attributed to the high usage of social media and high-speed internet in the region. A sizeable share of American Instagram users falls in the age bracket of 18 to 34. This offers brands and marketers the chance to cater to the demands of a sizeable share of the audience. Furthermore, the U.S. Federal Trade Commission (FTC) has made it mandatory for sponsored posts to be labeled. It offers more detailed insights regarding campaign performance and brand visibility, thus helping regulate market growth.

Key Players

  • AspireIQ

  • HYPR Brands

  • InfluencerDB

  • IZEA

  • Klear

Market Segmentation

  • Influencer Type Outlook

    • Megainfluencers

    • Macroinfluencers

    • Microinfluencers

    • Nanoinfluencers

  • Fashion Type Outlook

    • Beauty & Cosmetics

    • Apparel

    • Jewelry & Accessories

  • Regional Outlook 

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

      • Mexico

    • MEA

The Fashion Influencer Marketing market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Fashion Influencer Marketing market for the base year 2020 and the forecast between 2021 and 2028. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Fashion Influencer Marketing market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Fashion Influencer Marketing market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Fashion Influencer Marketing market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Fashion Influencer Marketing capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Fashion Influencer Marketing by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Fashion Influencer Marketing market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2028. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Fashion Influencer Marketing market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Fashion Influencer Marketing market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Fashion Influencer Marketing industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Fashion Influencer Marketing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Fashion Influencer Marketing market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Fashion Influencer Marketing market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Fashion Influencer Marketing market. These factors have benefited the growth of the global market for Fashion Influencer Marketing. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Fashion Influencer Marketing. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Fashion Influencer Marketing are as follows:

  • Historic Year: 2017-2020
  • Base Year: 2020
  • Forecast Year 2021 to 2028

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2028);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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