Feminine Hygiene Products Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2030

The global Feminine Hygiene Products market size is expected to be worth around US$ 43.78 billion by 2030, according to a new report by Vision Research Reports.

The global Feminine Hygiene Products market size was valued at US$ 30.62 billion in 2020 and is anticipated to grow at a CAGR of 7.5% during forecast period 2021 to 2030.

Growth Factors

The growth is catapulted by the rise in disposable income, awareness among women regarding the available solutions, and commercialization of innovative and eco-friendly products. Initiatives by companies, government agencies, and self-help groups have resulted in raising awareness among women about various menstrual hygiene and sanitary products.

WaterAid, an international nonprofit organization, released a series of short films titled If Men Had Periods to raise awareness about lack of access to washrooms during menstruation for the global female population. Websites such as Menstrupedia and Wash United coupled with commercials, social media marketing campaigns, and awareness initiatives are expected to be lucrative for market growth in the near future.

Asia Pacific held the largest market share in terms of revenue owing to the presence of a large female population and a rise in disposable income. North America also constituted a significant market share in terms of revenue due to the availability of diverse products and high consumer awareness. Demand for innovative products such as menstrual cups and period panties is anticipated to further propel the growth of the regional market.

Report Highlights

Based on distribution channels, the feminine hygiene products market is segmented into supermarkets, pharmacies, online retail stores, drug stores, and others. Specialty stores and beauty stores constituted the others segment. Supermarkets held the largest revenue share as a large number of women tend to purchase sanitary items along with household items. The convenience offered by this distribution channel is one of the prime reasons aiding the growth of the segment.

Supermarkets usually offer discounts and other such benefits to attract consumers and to increase product sales. They act as distribution centers for parent companies and offer a large number of brands in one place. Thus, with the presence of a diverse product range and ease of convenience, supermarkets held the largest market share.

Pharmacies are also a popular choice for buying female hygiene products. As pharmacies stock up medicines and drugs, they also sell essential hygiene and sanitation products. The majority of pharmacies collaborate with parent companies to attract women consumers. Online retail stores, on the other hand, offer convenience to women and are expected to witness lucrative growth in the near future. Many working women find it easier to shop online. Thus, with a boom in e-commerce, online retail stores are expected to gain a significant market share during the forecast period.

Menstrual care was the largest grossing segment in the past. These are basic necessities of women of 12 to 45 years of age. With a global rise in the population of women, the need for sanitary and hygiene products has increased immensely, thereby accelerating the demand. With rising awareness, a large number of women are opting for the most effective products. Feminine powders, soaps, and intimate washes are being used by women to take care of vaginal health and to maintain a healthy pH in the vaginal area. This, in turn, is anticipated to accelerate market growth in the near future.

Sanitary napkins held the largest market share in terms of revenue as they are highly preferred by women across all geographic regions and age groups. Sanitary napkins are available in different sizes and absorption levels and they offer better comfort and ease of use than tampons. Tampon usage is mostly seen in western countries where awareness regarding female sanitation and hygiene is relatively higher than in other parts of the world. Taboo regarding menstrual hygiene is another reason why the usage of tampons is relatively lower in these regions. With an increase in knowledge, usage of menstrual cups is on the rise. The cups are relatively cost-effective as they can be reused, unlike sanitary napkins and tampons. They are eco-friendly and safe as they are made of silicon and are not preloaded with chemicals.

Period panties and panty liners are also used by an increasing amount of women. Period panties can be used as a replacement of panty liners and sanitary napkins depending on the flow. Thus, the segment is expected to gain a lucrative market share during the forecast period. Cleaning products consist of feminine powders and soaps along with intimate washes. Internal cleaners, douches, and feminine wipes among others are used to maintain hygiene. Rising awareness is anticipated to boost product demand in the near future.

Asia Pacific held the largest market share in terms of revenue. The large population in countries like India and China with a high number of women in their reproductive years is one of the prime reasons driving the regional expansion. The retail industry in Asia Pacific is witnessing change and consumers are following global trends. In addition, an increase in disposable income enables women to choose from a wide range of hygiene and sanitary solutions. Aggressive marketing strategies to raise awareness and to drive sales have contributed to regional growth.

Key Players

Procter & Gamble, Glenmark, Unicharm Corporation, Kimberly-Clark Corporation (KCWW), Edgewell Personal Care, Lil-Lets UK Ltd., Essity, Ontex, Natracare Bodywise, Kao Corporation,

Market Segmentation

• Product Outlook 

  • Menstrual Care

  • Cleaning and Deodorizing

• Distribution Channel Outlook 

  • Supermarkets

  • Drug Stores

  • Pharmacies

  • Online Retail Stores

  • Others

• Regional Outlook 

  • North America

    • The U.S.

    • Canada

  • Europe

    • The U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

  • Latin America

    • Brazil

    • Mexico

  • The Middle East and Africa

    • South Africa

    • Saudi Arabia

The Feminine Hygiene Products market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Feminine Hygiene Products market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Feminine Hygiene Products market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Feminine Hygiene Products market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Feminine Hygiene Products market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Feminine Hygiene Products capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Feminine Hygiene Products by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Feminine Hygiene Products market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Feminine Hygiene Products market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Feminine Hygiene Products market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Feminine Hygiene Products industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Feminine Hygiene Products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Feminine Hygiene Products market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Feminine Hygiene Products market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Feminine Hygiene Products market. These factors have benefited the growth of the global market for Feminine Hygiene Products. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Feminine Hygiene Products. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Feminine Hygiene Products are as follows:

• Historic Year: 2017-2020
• Base Year: 2021
• Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

• To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
• Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• To define, describe and forecast the market by type, application and region.
• To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
• To identify significant trends and factors driving or inhibiting the market growth.
• To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
• To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
• To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
• To strategically profile the key players and comprehensively analyze their growth strategies.