Fermented Tea Market (By Product: Kombucha, Pu-Erh Tea, Other dark teas; By Distribution Channel: Online, Offline) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030

Published Date : Jan 2022 | No. of Pages : 150+ Pages | Category : Consumer Goods

The global fermented tea market size was valued at USD 3.10 billion in 2020, and is predicted to be worth around USD 15.6 billion by 2030, registering a CAGR of 15.9% during the forecast period 2022 to 2030.

Fermented Tea Market Size 2022 to 2030

Growth Factors

Rising awareness towards gut health and improvement of immunity levels, rise in disposable income, and inclination towards organic products are expected to drive the market. Additionally, the pandemic has accelerated the demand for immunity-boosting products. Also, consumers are preferring sparkling drinks as a substitute over alcohol as it provides a similar amount of tartness. In 2020, Kombucha Brewers International (KBI) released code practices for kombucha manufacturers to create transparency among consumers. 

Growing interest in probiotic foods is driving the demand for fermented tea. For example, as per Loving Foods, close to 50,000 residents in the U.K. search the internet for fermented foods such as sauerkraut and kimchi. Rising initiatives to curb the sale of sugary drinks have led to rise in sales for sugar-free beverage offerings in the country. Customers in the country are preferring beverages that promote sustainability and veganism.

Report Coverage

Report Scope Details
Market Size US$ 15.6 billion by 2030
Growth Rate CAGR of 15.9% From 2022 to 2030
Largest Market North America
Base Year 2021
Forecast Period 2022 to 2030
Segments Covered Product, Distribution channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Buddha Teas; KeVita; Live Soda LLC; Humm Kombucha; GT’s Living Foods; Mandala Tea; Menghai Tea Factory; Born Teas; Hunan Provincial Baishaxi Tea Industry Co., Ltd.

By Product Analysis

The kombucha segment dominated the market and accounted for the largest revenue share of 59.9% in 2020. The segment held the majority of the share owing to the rising demand for RTD drinks and teas.

The emergence of e-commerce is acting as a major tool for companies to increase their presence in the fermented tea market. Factors such as aging, diet, and stress are leading to digestive ailments, bloating, and other issues regarding immunity. 

By Distribution Channel Analysis

The offline channel segment dominated the fermented tea market and accounted for the largest revenue share of 77.3% in 2020. Distribution channels such as retail stores, supermarkets, and other small stores offer consumers the products at a lower price owing to purchasing power. 

The online segment is expected to witness the highest CAGR over the forecast period. The advent of online shopping and e-commerce has helped several companies during the pandemic to shift their presence. 

By Regional Analysis

Asia Pacific dominated the market for fermented tea and accounted for the largest revenue share of 29.6% in 2020. The rise in disposable income and rising populace are serving as major opportunities for the key players in the market.

North America is anticipated to witness the fastest CAGR over the forecast period owing to the presence of several key players in the region. Growing health awareness among individuals, growing demand for probiotic products, and changing lifestyles are driving demand for fermented tea in the region.

Key Players

  • Buddha Teas

  • KeVita 

  • Live Soda LLC

  • Humm Kombucha 

  • GT’s Living Foods

  • Mandala Tea

  • Menghai Tea Factory

  • Born Teas

  • Hunan Provincial Baishaxi Tea Industry Co., Ltd.

Market Segmentation

  • Product

    • Kombucha

    • Pu-Erh Tea

    • Other dark teas

  •  Distribution

    • Online

    • Offline

  •  Regional
    • North America

      • U.S.

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Saudi Arabia

The fermented tea market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of fermented tea market for the base year 2021 and the forecast between 2022 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global fermented tea market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the fermented tea market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted fermented tea market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the fermented tea capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of fermented tea by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global fermented tea market. These figures have been provided in terms of both revenue and volume for the period 2019 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major fermented tea market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of fermented tea market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the fermented tea industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

fermented tea market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to fermented tea market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of fermented tea market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new fermented tea market. These factors have benefited the growth of the global market for fermented tea. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for fermented tea. The global market is segmented on the basis of region, application, end-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of fermented tea are as follows:

  • History Year: 2019-2020
  • Base Year: 2021
  • Forecast Year 2022  to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2019-2021) and forecast (2022-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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