Fitness App Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2028

global Fitness App market size is expected to be worth around US$ 4.10 billion by 2028, according to a new report by Vision Research Reports.

The global Fitness App market size was valued at US$ 15.5 billion in 2020 and is anticipated to grow at a CAGR of 21.10% during forecast period 2021 to 2028.

Growth Factors

Rising health and fitness awareness and the growing prevalence of obesity are major factors driving the global market. According to the Centers for Disease Control and Prevention, the prevalence of obesity increased from 30.5% in 1999-2000 to 42.4% in 2017-2018. Moreover, awareness regarding obesity-related health conditions, including diabetes, stroke, heart diseases, and cancer, is increasing. This, in turn, is fueling the adoption of fitness apps to manage weight and aid weight loss.

The lockdown and social distancing norms by governments to control the spread of the COVID-19 virus have negatively impacted the gyms and fitness centers globally. However, consumers have shifted their focus to online fitness classes and apps. The total number of downloads and active users increased rapidly during the COVID-19 lockdown. For instance, the daily active users on fitness apps increased by 24% in Asia Pacific, 11% in Europe, 8% in Americas, and 28% in the Middle East and North Africa between quarter 1 and quarter 2 of 2020. Moreover, many fitness apps are witnessing an increase in their downloads and profits. For instance, HealthifyMe, an Indian fitness app, witnessed a 30% increase in traffic and a 40% increase in revenue in April 2020.

Report Highlights

The exercise and weight loss segment held the largest share of 54.7% in 2020 owing to the increasing instances of obesity. As per the World Health Organization, obesity prevalence tripled between 1975 and 2016. According to a study conducted by the Global Burden of Disease in 2017, 8% of the global population died due to obesity. 

The activity tracking segment is expected to witness the fastest growth over the forecast period. This is attributed to the growing demand for wearable health tracking systems and the launch of new activity tracking devices. For instance, Fitbit launched wearables from USD 70 to USD 160 for providing affordable activity trackers in March 2019. Moreover, activity tracking apps introduced by different sports footwear companies, such as Runtastic by Adidas and Runkeeper by Asics, are supporting the growth of this segment.

By platform, iOS accounted for the largest revenue share of 52.6% in 2020. An increase in the adoption of iOS among consumers is a major parameter contributing to the growth of this segment. Approximately 26% of the iPhone, iPod, and iPad users adopted the iOS 14 update within five days of its release in September 2020. Moreover, growth in the adoption of devices, which use iOS, is fueling the segment growth. For instance, the active Apple device users increased from 1.4 billion in the first fiscal quarter of 2019 to 1.5 billion in the first fiscal quarter of 2020, according to Apple Inc. Fitness apps available for iOS include Fitocracy, Strava, FitStar, Fooducate, MyFitnessPal, and Nike Training Club.

The Android segment is expected to grow at a significant rate of 22.7% over the forecast period. This is attributed to the high usage rates of Android smartphones. In May 2017, there were more than 2 billion active Android users. In 2019, there were 2.5 billion monthly active Android users. Moreover, Android runs on more than 24,000 devices. Fitness apps available for the Android platform include Google Fit, Runstastic, MyFitnessPal, Sworkit, and Leap Fitness Workout Apps.

On the basis of devices, smartphones accounted for the largest revenue share of 67.6% in 2020. An increase in the penetration of smartphone users globally is a major parameter contributing to the growth of this segment. The global adoption of smartphones in 2019 was 65%, which is estimated to surge to 75% in 2022. In addition, 49% of the population utilized the internet on their mobile phone devices, according to the Mobile Economy Survey 2018. Increasing usage of the internet on smartphones is contributing to the segment growth.

The wearable devices segment is expected to grow at a significant rate over the forecast period. The growing consumer health consciousness and increasing prevalence of lifestyle diseases, such as diabetes and obesity, are boosting the demand for wearables. Wearable devices offer features such as long battery life, wireless connection, and mobile phone integration. Companies are introducing wearable devices for tracking and maintaining health and wellness, which, in turn, is positively driving the segment. For instance, in April 2020, Xiaomi launched a new fitness tracker in China.

North America accounted for the largest revenue share of 34.9%. This is attributed to increasing awareness about health and the high adoption rate of fitness apps. The usage of fitness apps rapidly increased during the COVID-19 pandemic. During the COVID-19 related lockdown, 74% of the Americans used at least one fitness app, according to a survey conducted by Freeletics, a provider of artificial intelligence-based fitness and lifestyle training. Moreover, 60% of them are planning to cancel gym memberships.

Key Players

• Adidas

• Fitbit, Inc.

• Appster

• Azumio, Inc.

• MyFitnessPal Inc.

• Applico

• FitnessKeeper

• Aaptiv

• Nike

• Noom

• Under Armour, Inc.

• Appinventiv

Market Segmentation

• By Type 

  • Exercise & Weight Loss

  • Diet & Nutrition

  • Activity Tracking

• By Platform

  • Android

  • iOS

  • Others

• By Device

  • Smartphones

  • Tablets

  • Wearable Devices

• By Region

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

  • Latin America

    • Mexico

    • Brazil

  • Middle East & Africa

    • South Africa

The Fitness App market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Fitness App market for the base year 2020 and the forecast between 2021 and 2028. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Fitness App market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Fitness App market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Fitness App market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Fitness App capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Fitness App by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Fitness App market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2028. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Fitness App market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Fitness App market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Fitness App industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Fitness App market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Fitness App market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Fitness App market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Fitness App market. These factors have benefited the growth of the global market for Fitness App. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Fitness App. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Fitness App are as follows:

• Historic Year: 2017-2020
• Base Year: 2020
• Forecast Year 2021 to 2028

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

• To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2028);
• Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• To define, describe and forecast the market by type, application and region.
• To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
• To identify significant trends and factors driving or inhibiting the market growth.
• To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
• To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
• To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
• To strategically profile the key players and comprehensively analyze their growth strategies.