Fitness App Market (By Product: Exercise & Weight Loss, Diet & Nutrition, Activity Tracking; By Platform: Android, iOS; By Device : Smartphones, Tablets, Wearable Devices) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030

Published Date : Jan 2022 | No. of Pages : 150+ Pages | Category : Healthcare

The global fitness app market size was valued at USD 1.3 billion in 2020, and is predicted to be worth around USD 4.9 billion by 2030, registering a CAGR of 17.8% during the forecast period 2022 to 2030.

Fitness App Market Size 2022 to 2030

Growth Factors

Fitness is one of the key segments in the IT industry, which is exhibiting immense growth for the past 10 years in the U.S. This can be attributed to a range of factors, including people spending more time online, increasing awareness regarding the benefits of wearable devices, and the growing spending power of middle-income households. An increase in the usage of smartphones by people of all income groups is also contributing to a rise in the adoption of fitness apps. This has been indicated by a change in the market share trend since 2013, wherein the Asia market outperformed the North American fitness apps market. This is majorly owing to a difference in the target population, wherein adoption was reported to be high in countries, such as China and India.

Another major factor aiding the market growth is the increasing penetration of smartphones worldwide. As per the Mobile Economy Survey 2018, smartphone penetration is projected to increase from 57.0% in 2017 to 77.0% by 2025. In addition, as per the Mobile Economy 2018 survey, unique mobile subscribers are anticipated to reach 5.9 billion by 2025. Moreover, the growing adoption of wearable devices including Fitbit and Apple Watch will further aid the market growth.

Report Coverage

Report Scope Details
Market Size US$ 4.9 billion by 2030
Growth Rate CAGR of 17.8% From 2022 to 2030
Largest Market North America
Base Year 2021
Forecast Period 2022 to 2030
Segments Covered Type, Platform, DeviceType
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Adidas; Appster; Fitbit, Inc.; FitnessKeeper; Azumio, Inc.; MyFitnessPal Inc.; Nike; Noom; Under Armour, Inc.; Applico; Aaptiv; Appinventiv

By Type Analysis

The exercise and weight loss segment held the largest revenue share of over 50.0% in 2021. Exercise and weight loss apps encourage users to exercise often with the help of scheduled notifications. These workout apps are usually equipped with audio cues, video demos, and fitness tracking tools, which can help in maintaining an exercise routine.

The activity tracking segment is anticipated to register a significant CAGR over the forecast period. The fitness activity monitoring market is led by key brands, including Jawbone, Fitbit, and Nike. These activity monitoring apps are followed by LG, Pebble, Samsung, and other companies that integrated activity tracking features in their wearable devices. As per a new IDC report, the demand for smartwatches is anticipated to surpass consumer interest in fitness trackers.

By Platform Analysis

The iOS segment accounted for the largest revenue share of over 50.0% in 2021. High adoption of iOS devices has been fueling the segment growth over the past few years. The fitness apps designed for iOS devices are capable of providing fitness coaching, activity tracking, streaming workout classes, and inspiration & motivational videos for workouts, guided meditations, stretching, and others.

The Android segment is expected to grow at the fastest rate of 18.6% over the forecast period. Tracking health and fitness through Android smartphones have become popular in the past years.

By Device Analysis

Smartphones accounted for the largest revenue share of over 65.0% in 2021. An increase in the penetration of smartphones globally is a key factor contributing to the segment growth. Accessing fitness platforms through smartphones allows them to save personal training fees and expensive fitness clubs/gyms training, thereby supporting the segment growth.

The wearable devices segment is expected to grow at a significant rate over the forecast period. According to Pew Research Center, as of June 2019, around 21% of individuals in the U.S. use a wearable device.

By Regional Analysis

North America accounted for the largest revenue share of over 35.0%. Various factors such as rapid growth in the usage of smartphones, growth in coverage networks, a rise in the prevalence of chronic diseases, increase in geriatric population, and the ongoing COVID-19 pandemic are driving the adoption of fitness apps in North America.

Asia Pacific is anticipated to be the most lucrative regional market during the forecast period owing to the increasing penetration of smartphones and smart wearables and growing adoption of mHealth services. 

Key Players

  • Adidas

  • Appster

  • FitnessKeeper

  • Fitbit, Inc.

  • Azumio, Inc.

  • MyFitnessPal Inc.

  • Noom

  • Nike

  • Under Armour, Inc.

  • WillowTree, Inc.

  • Polar Electro

  • Kayla Itsines

  • Google

  • Fooducate

  • ASICS America Corporation

Market Segmentation

  • By Type 

    • Exercise & Weight Loss

    • Diet & Nutrition

    • Activity Tracking

  • By Platform

    • Android

    • iOS

    • Others

  • By Device

    • Smartphones

    • Tablets

    • Wearable Devices

  • Regional

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

    • Latin America

      • Mexico

      • Brazil

    • Middle East & Africa

      • South Africa

The fitness app market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of fitness app market for the base year 2021 and the forecast between 2022 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global fitness app market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the fitness app market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted fitness app market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the fitness app capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of fitness app by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global fitness app market. These figures have been provided in terms of both revenue and volume for the period 2019 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major fitness app market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of fitness app market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the fitness app industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

fitness app market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to fitness app market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of fitness app market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new fitness app market. These factors have benefited the growth of the global market for fitness app. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for fitness app. The global market is segmented on the basis of region, application, end-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of fitness app are as follows:

  • History Year: 2019-2020
  • Base Year: 2021
  • Forecast Year 2022  to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2019-2021) and forecast (2022-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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