The global liquid detergent market size was pegged at $27.56 billion in 2018 and is projected to garner $40.85 billion by 2026, registering a CAGR of 5.7% during the period 2019–2026.
Shift in consumer preference toward liquid detergent, rise in penetration of washing machines & dishwashers, and improved performance & continuous product innovation are the major drivers of the global liquid detergent market. However, high price of liquid detergent and availability of counterfeit products hamper the market growth. On the contrary, improvements in the packaging format easing the convenience for handling of liquid detergent and surge in consumer inclination toward healthy lifestyle are expected to create lucrative opportunities in the near future.
Organic segment to manifest fastest growth through 2026
The organic segment is expected to manifest the fastest CAGR of 6.6% during the forecast period, owing to high inclination toward products made with natural ingredients among health-conscious consumers. However, the conventional segment held the largest share in 2017, contributing more than 90% of the total market share.
Dish-washing segment to manifest fastest growth through 2026
The dish-washing segment is expected to portray the fastest CAGR of 6.1% during the study period, owing to rise in penetration of dishwashers and introduction of liquid detergents with exotic fragrances. However, the laundry segment held the largest share, contributing nearly three-fourths of the total market share, owing to high penetration of washing machine in the developed countries.
Supermarket and hypermarket to dominate the market
The supermarket and hypermarket segment dominated the market in terms of revenue in 2017, contributing more than 70% of the total market as they are most preferred sales channels owing to their efficient supply chain and streamlined large scale operation that reduces per unit costs. However, the online sales channels segment is expected to register the fastest CAGR of 7.3% through 2025, owing to increase in penetration of internet coupled with rising number of home delivery. The report also includes an analysis of the other segments such as departmental & convenience stores and independent grocery stores.
North America region to reap the largest
The North America region held the largest share in 2017, contributing about two-fifths of the market, owing to high penetration of washing machines and dishwashers in the region. However, the Asia-Pacific region is expected to manifest the fastest growth, registering a CAGR of 8.5% during the forecast period. The report includes the other regions such as Europe and Latin America, Middle East and Africa (LAMEA).
Major market players
The report analyzes the key market players including Procter & Gamble, Henkel Company KGaA, S. C. Johnson & Son, Inc., Reckitt Benckiser Group plc, The Clorox Company, Church & Dwight, Unilever Plc, Amway Corporation, Colgate-Palmolive, and Godrej Consumer Products.
By Sales Channel
Online Sales Channels
Supermarket & Hypermarket
Departmental & Convenience stores
Independent Grocery Stores
By End User
The report analyzes and forecasts the liquid detergent market at global and regional levels. The market has been forecast based on volume (Tons) and value (US$ Mn) from 2019 to 2026. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.
The report comprises a detailed value chain analysis, which provides a comprehensive view of the global liquid detergent market. The Porter’s Five Forces model has also been included to help understand the competitive landscape of the market. The study encompasses market attractiveness analysis, wherein various applications have been benchmarked based on their market size, growth rate, and general attractiveness.
The study provides a decisive view of the liquid detergent market by segmenting it in terms of form and application. The segment has been analyzed based on the present and future trends. Regional segmentation includes the current and projected demand in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
The report provides size (in terms of volume and value) of liquid detergent market for the base year 2018 and the forecast between 2019 and 2026. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.
In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.
Primary research represents a bulk of research efforts, supplemented by extensive secondary research. Annual reports, press releases, and relevant documents of key players operating in various application areas have been reviewed for competition analysis and market understanding.
Secondary research also includes recent trends, technical writing, Internet sources, and statistical data from government websites, trade associations, and agencies. These have proved to be reliable, effective, and successful approaches for obtaining precise market data, capturing market participants’ insights, and recognizing business opportunities.
The study objectives of this report are:
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