Gluten-Free Oats Market Size, Share, Growth, Trends, Report 2023-2032
The global gluten-free oats market was surpassed at USD 0.27 billion in 2022 and is expected to hit around USD 0.58 billion by 2032, growing at a CAGR of 7.87% from 2023 to 2032. The gluten-free oats market in the United States was accounted for USD 51 million in 2022.
Key Pointers
Report Scope of the Gluten-free Oats Market
| Report Coverage | Details |
| Revenue Share of Europe in 2022 | 34.95% |
| CAGR of Asia Pacific from 2023 to 2032 | 10.14% |
| Revenue Forecast by 2032 | USD 0.58 billion |
| Growth Rate from 2023 to 2032 | CAGR of 7.87% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Companies Covered | Bob's Red Mill; Nature's Path; General Mills; Quaker Oats; Freedom Foods Group; Glutenfreeda Foods; Bakery On Main; Purely Elizabeth; Thrive Market; Trader Joe’s |
Rising awareness among consumers about the nutritional and health benefits associated with gluten-free food is boosting product demand. The Food and Drug Administration (FDA) has stated that gluten-free food is beneficial for customers that suffer from celiac disease. FDA labels foods as ‘gluten-free’ if the product has less than 20 parts per million (PPM) of gluten. Oats are however a naturally gluten-free product but encountering wheat, rye or barley could make gluten induced in oats. As more individuals are diagnosed with these conditions, there is a growing demand for gluten-free alternatives, including oats, which are considered a safe option for those with gluten sensitivity or celiac disease. Health-conscious consumers increasingly adopt gluten-free diets as part of their healthy lifestyles. Oats, known for their nutritional benefits, are gaining popularity among health-conscious individuals, and gluten-free oats are seen as a healthy choice for those who want to avoid gluten in their diet. The increase in vegan and gluten-free populations across the world is also shaping the product market.
The food industry has been witnessing an expansion in gluten-free product offerings, including gluten-free oats, as food manufacturers and retailers are responding to the increasing demand for gluten-free options. The expansion of gluten-free product offerings is a significant factor driving the growth of the gluten-free oats industry. This has led to more availability of gluten-free oats in various forms such as whole oats, oat flour, rolled oats, and instant oats, which has further fueled the market growth.
With increasing awareness and demand for gluten-free options, food manufacturers and retailers are actively expanding their product offerings to cater to this growing consumer segment. Moreover, the availability of gluten-free oats in different forms and packaging sizes has increased, providing consumers with more choices and convenience. This has been made possible through advancements in processing techniques and testing methods to ensure that oats are free from gluten contamination, thus meeting the strict requirements of gluten-free diets.
Product Type Insights
In terms of product type, rolled oats dominated the global market with the largest market share of the total revenue in 2022, holding 84.03% of the total market in 2022. Increased consumption and production of rolled oats in key regions such as Europe and North America are likely to complement the overall market growth. Rolled oats are also expected to accelerate with a CAGR of 7.12% during the forecast period. Rolled oats are easy to prepare and can be used in a variety of recipes, from oatmeal breakfast bowls to baked goods. As busy lifestyles become more prevalent, consumers are looking for convenient and versatile ingredients to use in their cooking and meal preparation.
Flavor Insights
The unflavored oats market is also a significant segment in the food industry, and are expected to hold 84.44% of the total market. Unflavored oats are the basic form of oats and are not infused with any added flavors or ingredients. They are a popular breakfast option for people who prefer a plain and simple meal or who prefer to add their own flavors. Unflavored oats, which include steel-cut oats, quick oats, and rolled oats, are popular breakfast food and ingredient in many recipes. They could be easily flavored and customized by customers on their ends.
Flavored oats are expected to pace at a growth rate of 7.93% during the forecast period. Flavored oats are a perfect fit for this demand as they are easy to prepare, high in fiber and protein, and come in a variety of flavors. The market for flavored oats is also being driven by the increasing availability of different flavors and varieties. Companies are constantly introducing new flavors and combinations, such as apple cinnamon, blueberry, and maple brown sugar, to keep up with the demand. Additionally, the rise of e-commerce has made it easier for consumers to purchase different varieties and brands of flavored oats, further boosting the growth of the market.
Distribution Channel Insights
Supermarkets and hypermarkets are expected to hold a market share of 46.94% of the total market in 2022. Manufacturers are investing in research and development to improve the quality and taste of their products, as well as develop innovative products made from gluten-free oats. This has led to the introduction of new gluten-free oat-based products in the market, such as snacks, granola, and breakfast cereals, which have attracted consumers and fueled the market growth.
The easy availability of food products in these markets and accessibility by customers have led to increased online distribution. Online marketplaces and retailers, such as Amazon, Walmart, and Target, offer a wide range of gluten-free oats and gluten-free oat-based products, including oatmeal, granola bars, and oat milk. These retailers provide a convenient and efficient way for consumers to purchase oats and often offer delivery options that save time and effort. The rise of e-commerce has also allowed smaller oat brands and businesses to reach a wider audience.
During the forecasted period, online retail is anticipated to experience a significant growth rate with a compound annual growth rate (CAGR) of 8.74%. This growth is attributed to the increasing prevalence of mobile payments in the e-commerce sector, as evidenced by a study conducted by SalesForce in June 2022, which found that mobile consumers constitute 60% of the global e-commerce traffic. Additionally, the rising adoption of digital wallets worldwide is expected to further propel the growth of online retail during the forecast period.
Regional Insights
Europe dominated the market with a share of over 34.95% in 2022. Europe is a significant market for gluten-free oats, with countries like the UK, Germany, and Italy showing substantial demand for gluten-free products, including oats. The European market is driven by the increasing prevalence of gluten-related disorders, rising consumer awareness about gluten-free diets, and growing health consciousness. Additionally, regulatory bodies in Europe, such as the European Food Safety Authority (EFSA), have established guidelines for gluten-free labeling, which has further supported the growth of the gluten-free oats market in the region.
The Asia Pacific region is emerging as a potential market for gluten-free oats, as awareness about gluten intolerance and celiac disease is growing, and consumers are becoming more health-conscious. The region is expected to accelerate with a CAGR of 10.14% during the forecast period. Countries like India, Australia, and China are witnessing increasing demand for gluten-free oats, driven by the rising prevalence of gluten-related disorders, and changing dietary preferences. The Asia-Pacific market also presents opportunities for market players to develop innovative gluten-free oat-based products tailored to local tastes and preferences.
Gluten-free Oats Market Segmentations:
By Product Type
By Flavor
By Distribution Channel
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Product Type Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Gluten-free Oats Market
5.1. COVID-19 Landscape: Gluten-free Oats Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Gluten-free Oats Market, By Product Type
8.1. Gluten-free Oats Market, by Product Type, 2023-2032
8.1.1 Rolled Oats
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Steel-Cut Oats
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Instant Oats
8.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Gluten-free Oats Market, By Flavor
9.1. Gluten-free Oats Market, by Flavor, 2023-2032
9.1.1. Flavored
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Unflavored
9.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Gluten-free Oats Market, By Distribution Channel
10.1. Gluten-free Oats Market, by Distribution Channel, 2023-2032
10.1.1. Supermarkets and hypermarkets
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Convenience stores
10.1.2.1. Market Revenue and Forecast (2020-2032)
10.1.3. Online retail
10.1.3.1. Market Revenue and Forecast (2020-2032)
10.1.4. Others (specialty stores)
10.1.4.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Gluten-free Oats Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.1.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.1.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.1.4.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.1.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.1.5.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.1.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.2.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.2.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.2.4.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.2.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.2.5.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.2.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.2.6.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.2.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.2.7.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.2.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.3.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.3.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.3.4.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.3.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.3.5.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.3.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.3.6.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.3.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.3.7.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.3.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.4.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.4.4.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.4.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.4.5.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.4.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.4.6.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.4.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.4.7.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.4.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.5.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.5.4.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.5.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
11.5.5.2. Market Revenue and Forecast, by Flavor (2020-2032)
11.5.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 12. Company Profiles
12.1. Bob's Red Mill
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Nature's Path
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. General Mills
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Quaker Oats
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Freedom Foods Group
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Glutenfreeda Foods
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Bakery On Main
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Purely Elizabeth
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Thrive Market
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Trader Joe’s
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers