The hair conditioner market size is expected to reach US$ 11 billion by 2030, registering a CAGR of 4.5% from 2021 to 2030.
Hair conditioner is a hair care product that is used to enhance the appearance and feel of hair. It also aids in the replacement of materials lost during washing, such as natural oils. The safety of hair conditioners is established through the use of safe and appropriate ingredients. Furthermore, hair conditioner products are evaluated for their ability to cause scalp and eye irritation. Product safety is also ensured through strict adherence to quality assurance and good manufacturing practices principles. This includes testing the product's compatibility with packaging as well as shelf life. Hair conditioners should be examined by the FDA to determine the type and degree of eye irritation that may occur, as well as to ensure that products are not contaminated or will not be contaminated during normal use.
Hair conditioner is a moisturizing agent that adds shine, smooths out strands, and leaves hair feeling soft. It provides a moisture boost they require following a thorough cleanse. In addition, conditioners restore moisture balance. It is used after shampooing because shampoo cleans the hair by removing dirt, oil, and pollution. Conditioner is similar to a hair protector that it is used after a good shampoo to replenish lost moisture and calm hair fibers. The hair density, ingredients, and texture vary, different hair conditioners address different hair needs which results into highest hair conditioner market share in the hair care industry.
Growth in consumer perceptions of a healthy scalp as the key to shiny, lustrous hair is driving the consumer interest toward scalp care products, which in turn increase the demand for scalp care products among consumers who want to restore the health of their hair while also increasing its strength and elasticity. Therefore, the hair conditioner market size is largest with growing popularity of leave-in treatments and masks for hair protection and nourishment, the sales of leave-in conditioners for use after shampoo are rapidly rising. The adoption of hair conditioners is significantly higher among women aged 20 to 30 years, owing to a strong emphasis on self-grooming is one of the current hair conditioner market trends. Furthermore, the fast-paced lifestyle of consumers has led increase in the demand for new products that facilitate easy and quick hair and hygiene management. This, in turn, is creating long-term opportunities for brands to profit lucratively.
The hair conditioner industry is witnessing increase in demand for vegan and cruelty-free products, and brands are responding accordingly. However, along with health and safety concerns, the consumer demographic supporting the “vegan & cruelty-free” trend is looking for environmentally responsible products. Natural substitutes for hair conditioners, such as plant-based and mineral-based ingredients, are becoming increasingly popular. As a result, the major hair conditioner brands are proactively eliminating animal testing from their production procedures to improve their product positioning and boost long-term sales.
The majority of consumer groups prefer hair care products that are in line with their concerns, which provides ample opportunities for brands to capitalize on. For example, consumers who are concerned about split ends, frizzy hair, and rough hair prefer hair conditioner products that provide deep moisturization and conditioning. Hair conditioner brands understand the ever-changing needs of various consumer segments and offer novelty products developed along similar lines. Manufacturers can seamlessly address the appearance-oriented requirements of various consumer groups by introducing new and distinguishable products, keeping consumers engaged with the brand on a regular basis. This will create hair conditioner market opportunity in the industry.
Chemical treatments have become popular for altering the style, texture, and color of one's hair. Several skin and hair care products, such as dyes and bleaching solutions, are made up of a combination of chemicals in varying concentrations. While these chemical-based products can help achieve the desired results, they can also have unintended side effects, such as dry, frizzy, and unmanageable hair. As a result, consumers continue to seek effective products that can potentially repair chemically damaged hair while also stimulating the growth of new and healthy hair. Hair conditioners that make strong claims about repairing hair damage are emerging as valuable additions to consumers' hair care regimens. Conditioner adds the right amount of hydration and moisture to hair, increasing its credibility among consumers in terms of repairing chemical damage.
COVID-19 significantly influenced consumer purchasing habits for hair care and other personal care products. The pandemic will increase consumer interest in natural ingredient-based hair conditioner products.
The increased need to maintain hygiene and sanitation at manufacturing plants, as well as the increased need to source clean ingredients for hair care products, is expected to play a significant role in product purchases during the pandemic. Consumers avoided purchasing artificial ingredient and preservative-based hair conditioner products prior to the pandemic's outbreak due to the risk of infection on the scalp and hair.
The hair conditioner market analysis is done according to segmentation on the basis of type, end user, distribution channel, and region. On the basis of type, the hair conditioner market segment is categorized into rinse-out, leave-in, deep, and others. As per end user, the hair conditioner market is divided into men, women, and kids. According to distribution channel, it is fragmented into hypermarkets & supermarkets, drug stores or pharmacy, mass merchandiser, department stores, mono-brand stores, specialty stores, and online sales channel. Region wise, the hair conditioner market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By type, the rinse-out segment garnered the highest hair conditioner market share in 2020, as rinse-out hair conditioners are used to reduce hair damage.
On the basis of end user, the women segment is anticipated to dominate the hair conditioner market with the highest share during the forecast period. This is attributed to increase in emphasis on personal care and grooming.
Depending on distribution channel, the specialty stores segment led the hair conditioner market in 2020. This is attributed to the fact that specialty stores offer options such as discounts as well as the benefit of immediate gratification.
Region wise, Asia-Pacific is expected to dominate the market according to hair conditioner market forecast. Change in fashion trends and increase in awareness regarding the availability of new, more effective, and safer hair care products drive the use of these products; thereby, boosting the Asia-Pacific hair conditioner market growth. This also boosts the hair conditioner market demand in the region.
The prominent industry participants include Estee Lauder Companies, Henkel AG &Co. KGaA, Hindustan Unilever Limited, Johnson & Johnson, Kao Group, L’Oreal S.A., Marico Limited, Natura & Co., Oriflame Holding AG and Procter & Gamble (P&G).
Key Market Segments
By End User
By Distribution Channel
The report provides revenue of the global hair conditioner market for the period 2017–2030, considering 2021 as the base year and 2030 as the forecast year. The report also provides the compound annual growth rate (CAGR) for the global market during the forecast period. The global hair conditioner market studies past as well as current growth trends and opportunities to gain valuable insights of these indicators of the market during the forecast period from 2021 to 2030.
It is pertinent to consider that in a volatile global economy, we haven’t just conducted hair conditioner market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.
The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Furthermore, the report sheds light on the changing competitive dynamics in the global hair conditioner market. These indices serve as valuable tools for existing market players as well as for entities interested in entering the global hair conditioner market.
The report delves into the competitive landscape of the global hair conditioner market. Key players operating in the global hair conditioner market have been identified, and each one of these has been profiled for distinguishing business attributes. Company overview, financial standings, recent developments, and SWOT are some of the attributes of players in the global hair conditioner market that have been profiled in this report.
The hair conditioner market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to hair conditioner market.
Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of hair conditioner market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.
Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new hair conditioner market. These factors have benefited the growth of the global market for hair conditioner. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.
New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for hair conditioner.
In this study, the years considered to estimate the market size of hair conditioner are as follows:
• History Year: 2016-2020
• Base Year: 2020
• Estimated Year: 2021
• Forecast Year 2021 to 2030
Major highlights of report:
• Figures related to sales volume, market remuneration, and segmental shares
• Featuring market dynamics
• Growth prospects and expansion graph
• PROCON study of direct & indirect sales channels
• Profiles of prominent traders, dealer, and distributors in the industry
Geographical landscape: North America, Europe, Asia-Pacific, South America, Middle East and Africa
• Industry forecasts based on region and at country level
• Data about sales volume recorded, industry share held, and profit margins amassed
• Overall remuneration and estimated growth rate for each regional market
Major Key Points Covered in Report:
Executive Summary: It includes key trends of the hair conditioner market related to products, applications, and other crucial factors. It also provides analysis of the competitive landscape and CAGR and market size of the hair conditioner market based on production and revenue.
Production and Consumption by Region: It covers all regional markets to which the research study relates. Prices and key players in addition to production and consumption in each regional market are discussed.
Key Players: Here, the report throws light on financial ratios, pricing structure, production cost, gross profit, sales volume, revenue, and gross margin of leading and prominent companies competing in the hair conditioner market.
Market Segments: This part of the report discusses about product, application and other segments of the hair conditioner market based on market share, CAGR, market size, and various other factors.
Research Methodology: This section discusses about the research methodology and approach used to prepare the report. It covers data triangulation, market breakdown, market size estimation, and research design and/or programs.