Hair Growth Supplements Market Size, Share, Report 2023-2032
The global hair growth supplements market was surpassed at USD 0.68 billion in 2022 and is expected to hit around USD 2.69 billion by 2032, growing at a CAGR of 14.74% from 2023 to 2032. The hair growth supplements market in the United States was accounted for USD 117.4 million in 2022.
Key Pointers
Report Scope of the Hair Growth Supplements Market
| Report Coverage | Details |
| Revenue Share of Asia Pacific in 2022 | 47% |
| Revenue Forecast by 2032 | USD 2.69 billion |
| Growth Rate from 2023 to 2032 | CAGR of 14.74% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Companies Covered | Nutraceutical Wellness Inc. (Unilever); Viviscal Limited. (Church & Dwight); Amway; GNC Holdings, Inc. (Harbin Pharmaceutical Group); OUAI HAIRCARE (P&G); InVite Health; Codeage LLC; Viva Naturals; KLAIRE LABS; Hair La Vie |
The growth of the market can be attributed to the shift from pharmaceuticals to nutraceuticals owing to higher safety index, and an increase in awareness about nutritional benefits of supplements. Excessive hair loss from numerous conditions coupled with increasing awareness of maintaining healthy hair have also fueled the adoption of hair growth supplements. The COVID-19 pandemic had a positive impact on the global hair growth supplements market as hair fall was observed in COVID-19 patients and is also the major side effect of the treatment.
According to the International Association of Trichologists, COVID-19 caused two major types of conditions, alopecia areata, and diffuse hair loss. Thus, it has created a robust demand for hair supplements during the pandemic. The demand for such supplements is anticipated to further grow owing to higher awareness among consumers, and a shift in the trend toward preventive healthcare, thereby driving the market at a significant pace.
Moreover, the pandemic shifted the consumer toward e-commerce. The increasing number of people opting for online platforms is significantly impacting the industry momentum. For instance, Amazon witnessed a significant rise in online purchases of nutritional and personal care supplements, particularly in the U.S., due to the COVID-19 outbreak. All these factors are expected to drive the market over the forecast period.
Changing lifestyles have resulted in nutritional deficiency, which is projected to increase the demand and consumption of supplements. Moreover, an increase in the working and middle-class population is likely to support market demand in the coming years. Furthermore, the rising demand for organic and natural products owing to several benefits associated with them is projected to fuel demand for natural growth products. Hair growth products blended with herbal ingredients such as essential oils, minerals, vitamins, and omega-3 are gaining traction nowadays. Also, the robust demand from consumers and recent product launches are projected to cater to market demand. For instance, in May 2022, OUAI launched new vegan hair-strengthening supplements and scalp serum to support healthy hair.
Type Insights
The single-ingredient segment accounted for the largest market share of 75% in 2022 and is expected to witness significant growth during the forecast period. Factors such as the increasing geriatric population, growing consumer interest in nutritional products, easy product availability, and several product launches are projected to support segment uptake. In October 2022, Lakshmi Krishna Naturals launched a range of health and wellness products including biotin hair gummies. These newly launched gummies can promote regrowth and prevent thinning. Some of the common single-ingredient products are collagen-based, biotin-based, vitamin E, keratin-based, and zinc among others.
However, the multi-ingredient segment is projected to register a faster CAGR of 17.25% during the 2023-2032 period. Factors such as higher demand for comprehensive care products, rising demand for natural and holistic solutions, and synergistic effects from multi-ingredient formulations are driving segment uptake. The combination of two or more ingredients in a single formulation can help in avoiding thinning and promoting growth. The higher demand for multi-ingredient solutions pushed manufacturers to introduce novel formulations. For instance, in March 2022, GIMME Beauty launched drops and gummies to offer a unique blend of minerals and vitamins to support hair health and vitality.
Form Insights
The form segment of the market was dominated by the capsules in 2022 with a market share of 51%. The segment is projected to register the fastest growth throughout the projected period. A high number of products available in capsule form owing to their lower cost, high convenience, high shelf life, and greater patient compliance are projected to drive segment growth. Capsules appear to be more feasible in the case of smaller formulations. Furthermore, they require minimal excipients (such as binders), which increases their appeal to the end user. Manufacturing advancements have provided capsule manufacturers with a wide range of options to offer brand owners, including various shell colors, designs, shapes, and imprints.
The gummies and softgel segment is expected to grow at a steady CAGR of 14.23% over the forecast period. The rising demand from the young and middle-aged population, rising preferences over tablets and capsules, and surging interest of manufacturers to develop gummies and softgel based hair growth supplements are fueling segment uptake. For instance, in September 2022 Swisse, an Australian manufacturer introduced biotin gummies, melatonin gummies, and plant protein powder in India for healthy skin and hair. Such product launches are expected to drive segment growth by 2032.
Distribution Channel Insights
Drug and pharma stores captured the largest market share of 36%in 2022. The growth of the segment is attributed to a high number of drug stores offering supplement products. For instance, stores like CVS Health, Walgreens, and Walmart among others offer various supplement products. In addition, the presence of advanced healthcare infrastructure, and rising patient awareness regarding potential side effects from supplements if not consumed under observation of pharmacist/ doctor are expected to drive segment growth forward.
An increase in the number of self-directed consumers is one of the important factors driving the online pharmacies segment. In addition, various discounts offered by online pharmacies in the form of coupons, and cashback is another factor fueling segment uptake. Moreover, owing to the growing need for personalized products and the relative ease of purchasing supplements through online channels compared to traditional modes have facilitated the demand for online pharmacies.
Regional Insights
Asia Pacific dominated the hair growth supplements market with a share of 47% in 2022. The rapid growth is accounted to high awareness among people, rising disposable income, and easy access to products owing to highly developed retail pharmacy chains. The rising health and wellness consciousness among the population is pushing them to adopt supplements in their day-to-day lives.
In addition, significant demand from the young and middle-aged population, the rising burden of hair-thinning disorders, and various initiatives undertaken by market players in the form of new launches, collaboration, and distribution have supported the regional market. For instance, in January 2023 Medicare, an India-based company expanded its well range with the launch of “Well Gummies”. The well range offers different variants including Well Hair, Skin, Nail Gummy, Detox Gummy, etc.
Europe is likely to emerge as one of the rapidly growing regions. The region’s growth is driven by increasing trends for preventive medicine and the shift in consumer preference for supplements. In addition, supportive government legislation for supplement products, and recent product approvals have supported the region’s market. Higher demand for organic and plant-based supplements, higher per capita income, and inclination toward clean eating have further driven the regional market.
Hair Growth Supplements Market Segmentations:
By Type
By Form
By Distribution Channel
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Type Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Hair Growth Supplements Market
5.1. COVID-19 Landscape: Hair Growth Supplements Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Hair Growth Supplements Market, By Type
8.1. Hair Growth Supplements Market, by Type, 2023-2032
8.1.1 Single Ingredient
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Multi-ingredient
8.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Hair Growth Supplements Market, By Form
9.1. Hair Growth Supplements Market, by Form, 2023-2032
9.1.1. Powder
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Gummies & Soft Gels
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Tablets
9.1.3.1. Market Revenue and Forecast (2020-2032)
9.1.4. Capsules
9.1.4.1. Market Revenue and Forecast (2020-2032)
9.1.5. Liquid
9.1.5.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Hair Growth Supplements Market, By Distribution Channel
10.1. Hair Growth Supplements Market, by Distribution Channel, 2023-2032
10.1.1. Hypermarkets/Supermarkets
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Specialty Stores
10.1.2.1. Market Revenue and Forecast (2020-2032)
10.1.3. Online Pharmacies
10.1.3.1. Market Revenue and Forecast (2020-2032)
10.1.4. Drug & Pharma Stores
10.1.4.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Hair Growth Supplements Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Type (2020-2032)
11.1.2. Market Revenue and Forecast, by Form (2020-2032)
11.1.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Type (2020-2032)
11.1.4.2. Market Revenue and Forecast, by Form (2020-2032)
11.1.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Type (2020-2032)
11.1.5.2. Market Revenue and Forecast, by Form (2020-2032)
11.1.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Type (2020-2032)
11.2.2. Market Revenue and Forecast, by Form (2020-2032)
11.2.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Type (2020-2032)
11.2.4.2. Market Revenue and Forecast, by Form (2020-2032)
11.2.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Type (2020-2032)
11.2.5.2. Market Revenue and Forecast, by Form (2020-2032)
11.2.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Type (2020-2032)
11.2.6.2. Market Revenue and Forecast, by Form (2020-2032)
11.2.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Type (2020-2032)
11.2.7.2. Market Revenue and Forecast, by Form (2020-2032)
11.2.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Type (2020-2032)
11.3.2. Market Revenue and Forecast, by Form (2020-2032)
11.3.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Type (2020-2032)
11.3.4.2. Market Revenue and Forecast, by Form (2020-2032)
11.3.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Type (2020-2032)
11.3.5.2. Market Revenue and Forecast, by Form (2020-2032)
11.3.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Type (2020-2032)
11.3.6.2. Market Revenue and Forecast, by Form (2020-2032)
11.3.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Type (2020-2032)
11.3.7.2. Market Revenue and Forecast, by Form (2020-2032)
11.3.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Type (2020-2032)
11.4.2. Market Revenue and Forecast, by Form (2020-2032)
11.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Type (2020-2032)
11.4.4.2. Market Revenue and Forecast, by Form (2020-2032)
11.4.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Type (2020-2032)
11.4.5.2. Market Revenue and Forecast, by Form (2020-2032)
11.4.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Type (2020-2032)
11.4.6.2. Market Revenue and Forecast, by Form (2020-2032)
11.4.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Type (2020-2032)
11.4.7.2. Market Revenue and Forecast, by Form (2020-2032)
11.4.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Type (2020-2032)
11.5.2. Market Revenue and Forecast, by Form (2020-2032)
11.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Type (2020-2032)
11.5.4.2. Market Revenue and Forecast, by Form (2020-2032)
11.5.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Type (2020-2032)
11.5.5.2. Market Revenue and Forecast, by Form (2020-2032)
11.5.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 12. Company Profiles
12.1. Nutraceutical Wellness Inc. (Unilever)
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Viviscal Limited. (Church & Dwight)
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Amway
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. GNC Holdings, Inc. (Harbin Pharmaceutical Group)
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. OUAI HAIRCARE (P&G)
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. InVite Health
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Codeage LLC
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Viva Naturals
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. KLAIRE LABS
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Hair La Vie
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers