Hard Seltzer Market (By ABV Content: 1.0% to 4.9%, 5.0% to 6.9%; By Distribution Channel: Off-trade, On-trade) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Published Date : Dec 2021 | No. of Pages : 150+ Pages | Category : Consumer Goods

The global Hard Seltzer market size is expected to be worth around US$ 50 billion by 2030, according to a new report by Vision Research Reports.

The global Hard Seltzer market size was valued at US$ 5.6 billion in 2020 and is anticipated to grow at a CAGR of 32.4% during forecast period 2021 to 2030.

Hard Seltzer Market Size 2021 to 2030

Report Coverage

Report Scope Details
Market Size US$ 50 Billion by 2030
Growth Rate CAGR of 32.4% From 2021 to 2030
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered ABV content, Distribution Channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Mark Anthony Brands International; Anheuser-Busch InBev; The Coca Cola Company; Diageo plc; Heineken N.V.; The Boston Beer Company; Molson Coors Beverage Company; Constellation Brands, Inc.; Kopparberg

Growth Factors

The rising adoption of low alcohol content beverages among millennials and the younger generation is driving market demand. Moreover, consumers are trying to reduce their alcohol consumption or becoming ‘sober-curious’, which has further led to an increase in the demand for low-alcoholic beverages.

Shifting consumer preference for low alcohol content beverages especially among millennials and the working-class population is expected to be a key factor contributing to the growth of the market.

By ABV Content Analysis

Hard seltzer with 5.0% to 6.9% ABV content held the largest revenue share of more than 51.0% in 2020 and is expected to maintain its dominance over the forecast period. 

hard seltzer with 1.0% to 4.9% ABV content is projected to register the fastest CAGR of 32.3% from 2021 to 2030. Owing to rising consumer focus toward health and wellness, people of all ages are trying to cut down on alcohol.

Some of the brands offering these drinks with 1.0% to 4.9% of ABV content include Corona, BON V!V Spiked, Smirnoff, Night Shift Hoot, Willie’s Superbrew, Coors, San Juan Spiked, Crook & Marker Spiked Seltzer, and Funky Buddha Premium Hard Seltzer.

By Distribution Channel Analysis

The off-trade was a larger distribution channel with a revenue share of more than 72.0% in the global market in 2020. The segment includes all retail outlets such as hypermarkets, supermarkets, convenience stores, mini markets, and wine and spirit shops. People prefer these stores as they offer huge discounts and offers. 

The on-trade channel is anticipated to register the fastest CAGR of 35.0% from 2021 to 2030. The category includes outlets such as bars, clubs, hotels, and lounges. The COVID-19 pandemic has led to lockdowns and shutdowns across the world.

By Regional Analysis

North America made the largest contribution in the global hard seltzer market and accounted for the largest revenue share of 55.7% in 2020. The region has been witnessing high demand for hard seltzer, especially from young consumers. 

Furthermore, the mass appeal of these drinks has made them acceptable to both male and female drinkers, which, in turn, is likely to further increase the consumption of hard seltzer in the upcoming years. The rest of the world is the fastest-growing market and is expected to witness a CAGR of 68.9% from 2021 to 2030.

Hard seltzer with 1% to 4.9% ABV content is much more popular in Asian countries, thus manufacturers are keen to capture this market by launching products.

Key Players

  • Mark Anthony Brands International

  • Anheuser-Busch InBev

  • The Coca Cola Company

  • Diageo plc

  • Heineken N.V.

  • The Boston Beer Company

  • Molson Coors Beverage Company

  • Constellation Brands, Inc.

  • Kopparberg 

Market Segmentation

  • By ABV Content

    • 1.0% to 4.9%

    • 5.0% to 6.9%

    • Others

  • By Distribution Channel 

    • Off-trade

    • On-trade

  • Regional 

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • Netherlands

      • Ireland

    • Rest of the World (RoW)

      • Australia

      • China

      • New Zealand

The Hard Seltzer market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Hard Seltzer market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Hard Seltzer market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Hard Seltzer market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Hard Seltzer market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Hard Seltzer capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Hard Seltzer by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Hard Seltzer market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Hard Seltzer market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Hard Seltzer market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Hard Seltzer industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Hard Seltzer market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Hard Seltzer market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Hard Seltzer market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Hard Seltzer market. These factors have benefited the growth of the global market for Hard Seltzer. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Hard Seltzer. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Hard Seltzer are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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