Healthcare CRM Market (By Product: Individual healthcare CRM, Referral healthcare CRM, Individual and referral healthcare CRM; By Application: Community outreach, Case coordination, Case management, Relationship management: Technology: Cloud-based, Mobile, Social, Collaborative, Predictive; By End Use: Payers, Providers, Life Sciences) - Global Industry Analysis, Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2022-2030

According to Vision Research Reports, the global Healthcare CRM market size is expected to be worth around US$ 27.8 billion by 2030 from valued at US$ 17.7 billion in 2020 and growing at a CAGR of 10.1% from 2022 to 2030.

Growth Factors

Use of CRM helps healthcare organization to streamline their workflow and better manage patient care. It also helps in reducing the cost and increase the efficiency.

Vitally impacting drivers for the industry include rapidly growing percentage of aging population, rise in chronic disease incidence and advancement of new technology. Demand for operational efficiency in healthcare organization, adoption of home care/ virtual care and big data revolution is also contributing to the growth of the market. According to the study by Deloitte, 62.0% of patients are comfortable with online consultation with doctor.

Shift from volume to value based care and rise of consumerism in healthcare organization is also expected to contribute significantly to the growth of global healthcare CRM space.

Product Insights

The individual and referral CRM segment held the largest revenue share of more than 46.0% in 2021. Referral healthcare is expected to be the fastest-growing segment during the forecast period owing to its increasing demand. Individuals and referrals are expected to gain the maximum amount of share during the forecast period owing to changing business models and constant demand for integration between the patient, provider, and payer. The shift from volume to value-based care is expected to drive the growth of the referral CRM space. Horizontal and vertical consolidation among hospitals and individual providers is expected to have a positive impact on individual healthcare CRM.

Application Insights

The community outreach segment dominated the market and accounted for the largest revenue share in 2021. The growth of the segment is owing to the rising use of healthcare CRM solutions for this application. The segment is further divided into community health education, services outreach/promotion, and financial donor management. Case coordination is expected to witness lucrative growth owing to centralization and automation in a healthcare organization. The segment is further classified into patient information management, pre-authorizations/eligibility, referrals, and others.

The case management segment is also expected to witness significant growth owing to increasing chronic disease and behavioral health problems. The segment is further segmented into chronic disease management and clinical trials relationship management. Case management involves coordination between primary healthcare providers, care managers, and patients for the treatment of a high-impact disease. Relationship management is also expected to witness the fastest growth owing to demand for population health management and direct marketing.

Technology Insights

The cloud-based technology dominated the market and accounted for the largest revenue share of 40.0% in 2021. The social segment is also expected to witness significant growth owing to a rise in consumerism which may lead to a more empowered patient. The mobile customer relationship management segment is expected to be the fastest-growing over the forecast period due to its rising adoption rate among physicians, pharmaceutical companies, and patients. Predictive analysis is also expected to grow owing to the rising adoption of home and virtual care. Demand for care coordination, care management, and integrated care is expected to fuel the growth of the collaborative CRM segment.

End-use Insights

The payer segment dominated the healthcare CRM market and accounted for the largest revenue share of 48.0% in 2021. Payers include insurance companies; provider includes hospitals, clinics, and various specialized facilities such as hospice care, long-term care, and life sciences companies including the pharmaceutical, biotechnological companies, and Clinical Research Organizations (CROs).

The use of the products in life science is expected to witness the fastest growth during the forecast period. This is owing to the increasing usage of healthcare CRM software by life sciences companies. The provider's segment is also estimated to witness lucrative growth over the forecast period owing to the rising use of these solutions by hospitals and clinics for patient management and appointment scheduling processes.

Regional Insights

North America dominated the market for healthcare CRM and held the largest revenue share of more than 55.0% in 2021 owing to excellent network and IT development in the region. The implementation of the Affordable Healthcare Act (2010) and supportive government initiatives such as health connect and e-health drives industry growth. In Asia Pacific, the market is expected to witness lucrative growth of around 9.9% over the forecast period owing to health care schemes drafted by the government agencies. Governments across the region are expected to spend USD 794.6 million on EHR/EMR systems by 2018 according to Wolters Kluwer.

Increasing focus on health care infrastructure and medical tourism within the region is anticipated to work towards the improvement of customer experience of the services and thereby promote growth. An increase in the aging population and rising incidence of chronic disease are expected to drive the growth of this market in Latin America. The lack of infrastructure in the public health system is driving the growth of private health management and insurance. An increase in spending, and rising population demands for improved medical services is expected to fuel the adoption of newer technologies in MEA.

Key Players

IBM,, Siemens Healthineers, SAP, Accenture, Oracle, Microsoft, Amdocs Ltd., Anthelio Healthcare Solutions, AllScripts Healthcare Solutions Inc., NetSuite, Cerner.

Market Segmentation

  • Product Outlook

    • Individual

    • Referral

    • Individual and referral

  • Application Outlook

    • Community Outreach

      • Community health education

      • Services outreach/Promotion

      • Financial Donor Management

    • Case Coordination

      • Patient Information Management

      • Pre-Authorizations / Eligibility

      • Referrals

      • Others

    • Case management

      • Chronic Disease Management

      • Clinical Trials Relationship Management

    • Relationship management

  • End-use Outlook

    • Payers

    • Providers

    • Life Science Companies

  • Technology Outlook

    • Cloud-Based

    • Mobile

    • Social

    • Collaborative

    • Predictive

  • Regional Outlook, 2014 - 2025

    • North America

      • The U.S.

      • Canada

    • Europe

      • UK

      • Germany

    • Asia Pacific

      • Japan

      • China

    • Latin America

      • Brazil

      • Mexico

    • MEA

      • South Africa

The Healthcare CRM market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Healthcare CRM market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Healthcare CRM market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Healthcare CRM market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Healthcare CRM market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Healthcare CRM capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Healthcare CRM by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Healthcare CRM market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Healthcare CRM market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Healthcare CRM market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Healthcare CRM industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Healthcare CRM market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Healthcare CRM market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Healthcare CRM market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Healthcare CRM market. These factors have benefited the growth of the global market for Healthcare CRM. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Healthcare CRM. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Healthcare CRM are as follows:

  • Historic Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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