Healthcare Gamification Market Size, Share | Report 2023-2032
The global healthcare gamification market was estimated at USD 3.17 billion in 2022 and it is expected to surpass around USD 24.42 billion by 2032, poised to grow at a CAGR of 22.65% from 2023 to 2032.
Key Pointers
Report Scope of the Healthcare Gamification Market
| Report Coverage | Details |
| Market Size in 2022 | USD 3.17 billion |
| Revenue Forecast by 2032 | USD 24.42 billion |
| Growth rate from 2023 to 2032 | CAGR of 22.65% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Regions Covered | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Covered | Fitbit, Inc.; Ayogo Health, Inc.; Evolv Rehabilitation Technology S.L.; BI Worldwide (Bunchball, Inc.); Akili Interactive Labs, Inc.; Cognifit, Inc.; Mango Health; Nike, Inc. |
The increasing incidence rate of lifestyle related diseases and chronic diseases is expected to drive the demand for better health management by patients and healthcare providers. In addition, the rising adoption of smartphones and increasing internet penetration worldwide are driving the demand for healthcare gamification. According to Groupe Speciale Mobile Association, the total number of mobile subscribers is expected to rise to 5.7 billion by 2025 and internet penetration will increase by 60% around the globe. Healthcare gamification shows wide range of applications in the management of chronic diseases. Gamification can motivate patients to administer medication as prescribed by the physician. According to National Diabetes Statistics Report published by CDC, over 35 million people had diabetes in 2022. According to WHO, patients suffering from chronic diseases are anticipated to increase from 39% in 2008 to 51% by 2030. Furthermore, chronic illnesses are responsible for over 85% of the total deaths in the U.S. Hence, the increasing prevalence of disorders such as diabetes and obesity is likely to drive the need for gamification.
The COVID-19 pandemic positively impacted the global healthcare gamification market pertaining to the increased penetration of digital health solutions. The pandemic led to a surge in demand for healthcare apps for at-home use. The healthcare providers and patients turned to technology to stay connected and engage remotely. COVID-19 affected people's mental health, thereby increasing the need for healthcare mobile applications to manage mental and physical health at home. Healthcare gamification has emerged as an effective way to address this issue. Healthcare apps show wide application in promoting mindfulness, relaxation, and other therapeutic activities that can help reduce stress and anxiety.
Regional Insights
In 2022, North America dominated the market in terms of revenue share of over 40.04% in 2022 due to increasing access to smartphones, the rise in internet penetration, and features of gamification applications such as notification about medication adherence, exercise modules, and telehealth appointments. Moreover, major market players are engaging in various strategic initiatives such as new product launches and partnerships, further fueling the market growth in this region. In November 2019, Ayogo Health Inc., a behavior science-based digital health, and Baxter International Inc., launched an app called CKD&Me across the U.S. The new mobile application is capable of providing relevant, personalized, and real-time support to patients suffering from kidney failure.
Asia Pacific is expected to witness the fastest CAGR of 24.81% over the forecast period owing to the technological advancements in the field of digital health. Market players in this region are investing in R&D to offer enhanced healthcare solutions to their customer base. For instance, in August 2019, Astellas, a pharmaceutical company, collaborated with the Tokyo University of the Arts and Yokohama City University to develop and introduce innovative gamified virtual healthcare solutions.
Healthcare Gamification Market Segmentations:
| By Type | By Application | By End-use |
|
Exercise Game Serious Game Casual Game |
Education Therapeutics Prevention |
Enterprise Based Consumer Based |
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Type Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Healthcare Gamification Market
5.1. COVID-19 Landscape: Healthcare Gamification Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Healthcare Gamification Market, By Type
8.1. Healthcare Gamification Market, by Type, 2023-2032
8.1.1 Exercise Game
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Serious Game
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Casual Game
8.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Healthcare Gamification Market, By Application
9.1. Healthcare Gamification Market, by Application, 2023-2032
9.1.1. Education
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Therapeutics
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Prevention
9.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Healthcare Gamification Market, By End-use
10.1. Healthcare Gamification Market, by End-use, 2023-2032
10.1.1. Enterprise Based
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Consumer Based
10.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Healthcare Gamification Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Type (2020-2032)
11.1.2. Market Revenue and Forecast, by Application (2020-2032)
11.1.3. Market Revenue and Forecast, by End-use (2020-2032)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Type (2020-2032)
11.1.4.2. Market Revenue and Forecast, by Application (2020-2032)
11.1.4.3. Market Revenue and Forecast, by End-use (2020-2032)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Type (2020-2032)
11.1.5.2. Market Revenue and Forecast, by Application (2020-2032)
11.1.5.3. Market Revenue and Forecast, by End-use (2020-2032)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Type (2020-2032)
11.2.2. Market Revenue and Forecast, by Application (2020-2032)
11.2.3. Market Revenue and Forecast, by End-use (2020-2032)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Type (2020-2032)
11.2.4.2. Market Revenue and Forecast, by Application (2020-2032)
11.2.4.3. Market Revenue and Forecast, by End-use (2020-2032)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Type (2020-2032)
11.2.5.2. Market Revenue and Forecast, by Application (2020-2032)
11.2.5.3. Market Revenue and Forecast, by End-use (2020-2032)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Type (2020-2032)
11.2.6.2. Market Revenue and Forecast, by Application (2020-2032)
11.2.6.3. Market Revenue and Forecast, by End-use (2020-2032)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Type (2020-2032)
11.2.7.2. Market Revenue and Forecast, by Application (2020-2032)
11.2.7.3. Market Revenue and Forecast, by End-use (2020-2032)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Type (2020-2032)
11.3.2. Market Revenue and Forecast, by Application (2020-2032)
11.3.3. Market Revenue and Forecast, by End-use (2020-2032)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Type (2020-2032)
11.3.4.2. Market Revenue and Forecast, by Application (2020-2032)
11.3.4.3. Market Revenue and Forecast, by End-use (2020-2032)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Type (2020-2032)
11.3.5.2. Market Revenue and Forecast, by Application (2020-2032)
11.3.5.3. Market Revenue and Forecast, by End-use (2020-2032)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Type (2020-2032)
11.3.6.2. Market Revenue and Forecast, by Application (2020-2032)
11.3.6.3. Market Revenue and Forecast, by End-use (2020-2032)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Type (2020-2032)
11.3.7.2. Market Revenue and Forecast, by Application (2020-2032)
11.3.7.3. Market Revenue and Forecast, by End-use (2020-2032)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Type (2020-2032)
11.4.2. Market Revenue and Forecast, by Application (2020-2032)
11.4.3. Market Revenue and Forecast, by End-use (2020-2032)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Type (2020-2032)
11.4.4.2. Market Revenue and Forecast, by Application (2020-2032)
11.4.4.3. Market Revenue and Forecast, by End-use (2020-2032)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Type (2020-2032)
11.4.5.2. Market Revenue and Forecast, by Application (2020-2032)
11.4.5.3. Market Revenue and Forecast, by End-use (2020-2032)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Type (2020-2032)
11.4.6.2. Market Revenue and Forecast, by Application (2020-2032)
11.4.6.3. Market Revenue and Forecast, by End-use (2020-2032)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Type (2020-2032)
11.4.7.2. Market Revenue and Forecast, by Application (2020-2032)
11.4.7.3. Market Revenue and Forecast, by End-use (2020-2032)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Type (2020-2032)
11.5.2. Market Revenue and Forecast, by Application (2020-2032)
11.5.3. Market Revenue and Forecast, by End-use (2020-2032)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Type (2020-2032)
11.5.4.2. Market Revenue and Forecast, by Application (2020-2032)
11.5.4.3. Market Revenue and Forecast, by End-use (2020-2032)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Type (2020-2032)
11.5.5.2. Market Revenue and Forecast, by Application (2020-2032)
11.5.5.3. Market Revenue and Forecast, by End-use (2020-2032)
Chapter 12. Company Profiles
12.1. Fitbit, Inc.
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Ayogo Health, Inc.
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Evolv Rehabilitation Technology S.L.
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. BI Worldwide (Bunchball, Inc.)
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Akili Interactive Labs, Inc.
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Cognifit, Inc.
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Mango Health
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Nike, Inc.
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers