Hygiene Packaging Market (By Product: Paper and Films; By End Use Application: Hygiene Paper and Hygiene Films) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook and Forecast 2021 - 2028

Published Date : Jun 2021 | No. of Pages : 250+ Pages | Category : Others

The global hygiene packaging market growth is driver by owing to the demand from food & beverages, pharmaceutical, and personal care industries.

The global hygiene packaging market is expected to hit a high growth rate during the forecast period. Practice of personal hygiene is likely to increase the sales of hygiene packaging in the years to come.

Hygiene packaging is an irresistible topic for all the products available in the market. Hygiene packaging can resist spread of unwanted disease & infection and maintains product’s integrity. The hygiene packaging market is expected to grow due to the push of end-use industries, such as food & beverages, pharmaceutical, and personal care sectors, which are registering significant growths in several regions, owing to increased consumption.

Amid the COVID-19 pandemic, consumers are more concern about hygiene maintenance and staying away from contaminated environment. Frequent sanitization and use of hygiene paper increased drastically to control pandemic effect. Therefore, as per TMR analysis, COVID-19 has had a positive impact on the target market. Sales of hygiene paper and films increased exponentially in the past year 2020, and with good self-care practices among consumers, the hygiene packaging market is expected to gain more heights during the forecast years.

Increase in Percentage of Older Population Propelling Demand for Tissue Papers

  • The growing population results in significant demand for hygiene and healthcare products thus, creating new driving the demand for tissue papers. An aging population is increasing the demand for incontinence and healthcare products, both in mature and emerging markets. For instance, the occurrence of incontinence among people over the age of 65 is estimated to be 15% to 20%. The population growth is directly linked to tissue consumption. Tissue consumption increases by the same percentage as that of population. With the growing population, the total hygiene paper and films consumption in North America has grown from 9 million tons in 2018 to 10 million tons in 2020, with the prominent growth rate.
  • It is also witnessed that consumers in North America are consuming tissue papers almost three times than that of European people. America has more demand for toilet tissue papers than any other population in the world, with tissue sector valuing US$ 31 Bn every year. The sales of toilet tissue papers continue to grow in terms of value and volume by 2% to 3% per year.
  • Due to the growing population in Asia, Latin America, and Africa, many key players such as Essity, Sofidel, etc. are planning to expand its business in these regions

Initiatives Taken by Governments to Increase Awareness about Health and Hygiene Fueling Demand for Hygiene Products

  • Rapidly increasing population and rising awareness regarding health and personal hygiene are creating opportunities for manufacturers operating in the global tissue and hygiene products sector, which manufactures napkins, towels, wipes, kitchen towels, bath and toilet tissues, baby diapers, adult incontinence products, feminine care products, etc. These are directly driving the market for elastic laminates. The demand for hygiene products in developing economies is continuously rising. There are tremendous opportunities for companies to conquer the Asian market, in view of the fact that the purchasing power of the people is increasing, along with rising awareness regarding personal hygiene. Aggressive promotions, rising education levels, and various initiatives taken by governments and NGO entities have led to rise in the demand for diapers and feminine care products, resulting in the growth of global hygiene packaging market.

Adoption of Hygiene Packaging Rules across Packaging Industry to Avoid Infection Spread is Drive Hygiene Packaging Market

  • Nowadays, most manufacturers are being aware of the negative impact of various faulty packaging in their businesses. Malfunctioning processes of packaging and numerous mistakes in the supply chain affect chemical and physical integrity and quality of their manufactured products. Hence, they are driven to provide safe products to consumers and the society. Various stringent industry rules & regulations and changing end user demands are pushing manufacturers to rectify their production processes.
  • Key players in the packaging industry are expected to innovate in development of hygienic packets. Most manufacturers are primarily focusing on inventing cost-effective and high-quality components for hygiene packaging to increase sales of products, which is anticipated to drive the hygiene packaging market during the forecast period.

Antibacterial Packaging Materials to Boost Production of Hygiene Packaging

  • Packaging development that may spearhead coronavirus is antibacterial material. This kind of packaging may allow customers to pick up products fearlessly that others may have touched. For retailers, it would eliminate the need to disinfect or wipe down stuffs repeatedly. Antibacterial materials are already being used on various objects (such as payment cards) and scientists are exploring more in plastic packaging. Thus, these components will bring a change to the packaging industry for healthy, safe, and secure sales process.

Key Findings

  • The global hygiene packaging market is estimated to increase with the growth rate of 4% during the forecast period. This growth can be attributed to the increase in demand for hygiene-based products such as tissue papers, diapers, and feminine products, especially required during travelling.
  • Hygiene papers are expected to hold nearly 4/5th value share of the global market. Amid the COVID-19 pandemic situation, consumer inclination toward healthy habits and maintaining hygienic lifestyle are contributing to amplify sales of hygiene papers.
  • Based on product type, the films segment is anticipated to increase by 1.7 times of current market value in the upcoming eight years. Increasing demand for breathable films is expected to create exponential growth opportunities for this segment during the forecast period.
  • Due to the presence of advanced technology-based hygiene packaging industries, North America is anticipated to remain at the leading position during the forecast period of 2020-2028. However, this market is expected to witness a loss of 210 bps of current market share, by the end of 2028.
  • Due to increasing awareness about hygiene maintenance amid COVID-19, the Asia Pacific hygiene packaging market is projected to create lucrative opportunities of US$ 8 Bn during 2020-2028 for key players. Therefore, multifold investments by international players in this region was witnessed in the past year.

Competition Landscape

The global hygiene packaging market is highly fragmented in nature where major portion of the market share is held by domestic players. Some of the key players operating in the global hygiene packaging market are Amcor Limited, Essity Aktiebolag (publ), SOFIDEL Group, Georgia-Pacific LLC, Kimberly-Clark Corporation, Amerplast Ltd., Kris Flexipacks Pvt Ltd, Wepa Hygieneprodukte GmbH, Procter & Gamble Company, and Krugar Products L.P.

The tier structure is formulated on the basis of segmental revenue and market share of companies. As per tier structure, Essity Aktiebolag (publ), SOFIDEL Group, and Kimberly-Clark Corporation are tier 1 players in the hygiene packaging market. These players focuses on widening their product portfolio for multiple applications to gain a competitive edge in the market. Tier 2 players include Georgia-Pacific LLC, Procter & Gamble Company, and Amcor Plc. Tier 3 players include Krugar Products L.P., Wepa Hygieneprodukte GmbH, Amerplast Ltd., and Kris Flexipacks Pvt Ltd.

Market Segmentation

By Product Type

  • Paper
    • At Home
    • Away from Home
  • Films
    • Microporous
  • Non-porous

By End Use Application

  • Hygiene Paper
    • Toilet Roll
    • Kitchen Roll
    • Folded Tissues
    • Napkins
  • Hygiene Films
    • Diapers
      • Baby
      • Adult
    • Sanitary Napkins
    • Surgical Clothing
    • Tapes & Laminates

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific (APAC)
  • Middle East & Africa (MEA)

Scope of the Report

A new study on the global hygiene packaging market providing forecast for the period of 2021-2028. In the study, growth opportunity for the hygiene packaging market is witnessed. The report provides valuable insights, which enable readers to make winning business decisions for future growth of their businesses. The report highlights significant factors that are constantly determining the expansion of the hygiene packaging market, untapped opportunities for manufacturers, trends and developments, and other insights across various key segments. Macroeconomic factors that are directly or indirectly affecting market growth are also incorporated in the report.

Key Questions

  • What will be the impact of COVID-19 on hygiene packaging market?
  • Which end use will be the most lucrative for hygiene packaging?
  • What will be market size for hygiene packaging by the end of 2028?
  • Which is the most preferred thickness for hygiene packaging in the global market?
  • Which region will remain most lucrative for market growth?
  • Which are the top five countries of hygiene packaging market?
  • Which material holds maximum share of the global hygiene packaging market?
  • Who are major key players in the hygiene packaging market?

Key indicators associated with the hygiene packaging market have been calculated thoroughly in the report. The study enumerates vital market dynamics such as key drivers, challenges, and trends, along with opportunities in the global hygiene packaging market. A comprehensive study on the value chain, which includes component suppliers, manufacturers, distributors, and end users have been incorporated in the global market report. Other key aspects laid down in the market include pricing strategy of leading market players and comparative analysis of hygiene packaging. Furthermore, forecast factors and forecast scenarios of the hygiene packaging market have been covered in the report to understand future prospects of the market.

A comprehensive evaluation and forecast on the hygiene packaging market are provided on the basis of product type, end use application, and region.

Y-o-Y growth comparison, volume and revenue comparison, and market share comparison of various market segments are provided in the report. The hygiene packaging market is analyzed at both regional and country levels.

The report delivers an exhaustive assessment on the structure of the hygiene packaging market in tandem with a dashboard view of all leading company profiles in the report. Every company’s share analysis has also been presented in the report, apart from the footprint matrix of profiled market players. The report depicts the presence of hygiene packaging manufacturers by leveraging an intensity map. It also highlights key end users for hygiene packaging.

Research Methodology

A realistic methodology, along with a holistic approach makes the base for sharp insights, which are provided in the hygiene packaging market for the study evaluation period. The TMR report comprises of detailed information on growth prospects, along with riveting insights into the forecast assessment of the market.

Extensive primary and secondary researches have been employed to garner keen insights into the forecast study of the hygiene packaging market. The report has further undergone a cross-validation by in-house professionals to make the hygiene packaging market report one-of-its-kind with the highest credibility.


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