Liquid Dietary Supplements Market (By Product Type: Children’s Liquid Supplements, Medical Supplements, Sports Nutrition; By Ingredient: Vitamins, Minerals, Proteins & Amino Acids, and Others; By Application: Bone & Joint Health, General Well-being, Heart Health, Others; By Distribution Channel) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2021-2030

Published Date : Jul 2021 | No. of Pages : 150+ Pages | Category : Healthcare

According to latest market report, the global liquid dietary supplements market value reached at US$ 16.7 Bn in 2020 and predicted to reach US$ 42.5 billion by 2030.

Liquid Dietary Supplements Market growth is anticipated to expand at a moderate CAGR of 9.1% from 2021 to 2030. Rise in consumption of liquid nutritional supplements, increase in incidence of chronic diseases, and healthy aging & proactive consumption of nutritional interventions are projected to drive the global liquid dietary supplements market during the forecast period.

Rise in Consumption of Liquid Nutritional Supplements to Drive Market

Advancements in the life sciences and food industries have led to the introduction of liquid nourishment supplements. Incorporation of different fundamental supplements, such as vitamins, minerals, and proteins in a single nutritional supplement drink prompts a high inclination for these drinks among individuals. Technological improvements have empowered producers to introduce ready-to-drink wholesome nutritional liquids that reduce the efforts needed in preparing the drink. The popularity of liquid nutritional supplements is expanding among all age groups, such as adults, kids, and the elderly. Consumption of these drinks is more common among adults, as they require more nutrition to adjust their stressful lifestyles. This boosts the popularity of liquid nutritional supplements among other age groups.

People in the adult group include the working population, athletes, sports players, lactating mothers, pregnant women, fitness enthusiasts, and others. The ready-to-drink liquids can be stored for a longer period and consumed whenever required, thereby saving the time of consumers. The demand for medical supplements in liquid form, such as juices and milkshakes, is rising among all age groups of people. Hence, the availability of such products in the market and the introduction of new liquid dietary supplements are likely to drive the market during the forecast period.

Healthy Aging and Proactive Consumption of Nutritional Interventions Propels Global Market

Long term and sustainable health and well-being have been the essential focal point of shoppers of all ages. This has set off a feeling of proactive living with nutritional support, such as utilization of liquid dietary supplements. According to the “World Population Prospects” report by the United Nations, in 2017, an estimated 962 million people were aged 60 years & above and the number is likely to double by the end of 2050. Additionally, over 80% of adults in the age group of 60 to 65 years are bound to have at least one chronic disease or disorder, as revealed by the National Council of Aging (NCOA). Chronic conditions such as hypertension, joint inflammation, diabetes, depression, and ischemic heart problem are likely to increase, as indicated by NCOA. In order to protect themselves against heath challenges, customers prefer nutritional interventions, including liquid dietary supplements.

Capsule-in-Capsule Technology Enables Simultaneous Delivery of Multiple Fill Formulations

Liquid-filled hard capsules are being developed by companies in the liquid dietary supplements market to offer maximum stability with the help of the superior sealing technology. Manufacturers are increasing their R&D muscle for the capsule-in-capsule technology, which enables simultaneous delivery of multiple or previously incompatible fills in the form of liquids and powders.

Companies in the liquid dietary supplements market are making use of high-performance ingredients to provide efficacious liquid delivery dosage forms. In order to boost product sales, manufacturers are adopting high-gloss, pure, and transparent appearance to innovate in liquid-filled hard capsules. The growing trend of beauty-from-within products is creating incremental opportunities for pharma companies utilizing natural, organic, and science-backed ingredients.

Report Highlights

In terms of product type, the global liquid dietary supplements market has been divided into children’s liquid supplements, medical supplements, and sports nutrition. The medical supplement segment held major market share in 2020 and the trend is projected to continue during the forecast period. The segment is anticipated to register the highest market attractiveness during the forecast period.

Based on ingredient, the global liquid dietary supplements market has been classified into vitamins, minerals, proteins & amino acids, and others. The vitamins segment accounted for major share of 31.2% of the global liquid dietary supplements market in 2020. The vitamins segment is anticipated to create incremental opportunity of US$ 10,721.2 Mn during the forecast period. The segment is projected to capture 31.5% market share by 2030. The segment is expected to expand at a high CAGR of 8.8% from 2021 to 2030. Increase in consumer demand for fortified and functional supplements drives the vitamins segment.

In terms of application, the global liquid dietary supplements market has been categorized into bone & joint health, general well-being, heart health, immune health & digestive health, weight management, and others. The immune health & digestive health segment held 27.3% share of the global liquid dietary supplements market in 2020. The segment is expected to gain 140 basis points to reach 28.8% by 2030. The segment is likely to reach US$ 12,273.6 Mn by 2030 expanding at a CAGR of 9% during the forecast period. Changes in eating habits and increase in consumption of high-sodium foods are likely to boost the prevalence of gastrointestinal disorders in developed as well as emerging economies, which, in turn, is projected to drive the immune health & digestive health segment.

North America is projected to be a highly attractive market for liquid dietary supplements during the forecast period. The region is anticipated to account for the largest share of the global market by 2030. Increase in dominance of protein drinks in sports and self-health management is projected to drive the market in North America. According to the consumer survey of Council for Responsible Nutrition's (CRN), over 70% women in the U.S. prefer taking supplements regularly, and the percentage is likely to increase during the forecast period.

Asia Pacific is projected to be the second most attractive market for liquid dietary supplements during the forecast period. The market in the region is anticipated to expand at the highest CAGR from 2021 to 2030. Rise in awareness about the need of dietary supplements in China and India drives the market in the region.

Key Players

The report provides profiles of leading players operating in the global liquid dietary supplements market. These include Herbalife International, Abbott, Bayer AG, Liquid Health, Inc., Glanbia plc, Amway, Nature's Bounty Co, Arkopharma, ADM, and DuPont de Nemours, Inc.

Market Segmentation

By Product Type

    • Children’s Liquid Supplements
    • Medical Supplements
    • Sports Nutrition

By Ingredient

    • Vitamins
    • Minerals
    • Proteins & Amino Acids
    • Others

By Application

    • Bone & Joint Health
    • General Well-being
    • Heart Health
    • Immune Health & Digestive Health
    • Weight Management
    • Others

By Distribution Channel

    • Online     
    • Offline
  • Liquid Dietary Supplements Market, by Region
    • North America
      • U.S.
      • Canada
    • Europe
      • Germany
      • U.K.
      • France
      • Italy
      • Spain
      • Rest of Europe
    • Asia Pacific          
      • China
      • India
      • Japan
      • South Korea
      • Australia & New Zealand
      • Rest of Asia Pacific
    • Latin America
      • Brazil
      • Mexico
      • Rest of Latin America
    • Middle East & Africa
      • GCC Countries
      • South Africa
      • Rest of Middle East & Africa

This report focuses on liquid dietary supplements market includes crucial information on market share, market size, and growth rate for the forecast period 2021 to 2030 at the global level, regional level and company level. From a global perspective, this report represents overall liquid dietary supplements market size by analyzing historical data and future prospect. The study highlights deep analysis on the major drivers of the market, restraints, and challenges to help the business owners, suppliers, and marketing personnel in planning effective strategies for the forecast period. This will help the business and manufacturers to lead the market and gain prominent position in future. The report also presents vital information through graphical representation on factors like table, charts, and statistics. The study includes drivers and restraints of the global liquid dietary supplements market.

The research not only conducts forecasts in terms of value, but also evaluates the market on the basis of essential parameters, such as Year-on-Year (Y-o-Y) growth. This helps providers to recognize the future opportunities as well predictability of the market.

In order to understand and assess opportunities in this market, the report is categorically divided into five key sections on the basis of segments. The report analyzes the global market in terms of value (US$ dollers) and volume (Million Units).

The research report includes specific segments by region (country), by company, by all segments. This study provides information about the growth and revenue during the historic and forecasted period of 2017 to 2030. Every segment is further sub-segmented into several sub-segmented that are deeply analyzed by experts to offer valuable information to the buyers and market players. Understanding the segments helps in identifying the importance of different factors that aid the market growth.

Regional Analysis

The research report includes a detailed study of regions of North America, Europe, China, Japan and Rest of the World. The report has been curated after observing and studying various factors that determine regional growth such as economic, environmental, social, technological, and political status of the particular region. Analysts have studied the data of revenue and manufacturers of each region. This section analyses region-wise revenue and volume for the forecast period of 2017 to 2030. These analyses will help the reader to understand the potential worth of investment in a particular region.

The report provides in-depth segment analysis of the global liquid dietary supplements market, thereby providing valuable insights at macro as well as micro levels. Analysis of major countries, which hold growth opportunities or account for significant share has also been included as part of geographic analysis of the liquid dietary supplements market.

The report includes country-wise and region-wise market size for the period 2017-2030. It also includes market size and forecast by segments in terms of production capacity, price and revenue for the period 2017-2030.

In this study, the years considered to estimate the market size of liquid dietary supplements are as follows:

  • History Year: 2017-2019
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Competitive Landscape

This section of the report identifies various key manufacturers of the market. It helps the reader understand the strategies and collaborations that players are focusing on combat competition in the market. The comprehensive report provides a significant microscopic look at the market. The reader can identify the footprints of the manufacturers by knowing about the global revenue of manufacturers, the global price of manufacturers, and sales by manufacturers during the forecast period of 2017 to 2019.

The analysts have provided a comprehensive analysis of the competitive landscape of the global liquid dietary supplements market with the company market structure and market share analysis of the top players. The innovative trends and developments, mergers and acquisitions, product portfolio, and new product innovation expected to provide a dashboard view of the market, ultimately providing the readers accurate measure of the current market developments, business strategies, and key financials.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users) and other segments.

  • Company Overview
  • Company Market Share/Positioning Analysis
  • Product Offerings
  • Financial Performance
  • Recent Initiatives
  • Key Strategies Adopted by Players
  • Vendor Landscape
  • List of Suppliers
  • List of Buyers

 Research Methodology

The research methodology adopted by analysts for compiling the global liquid dietary supplements market report is based on detailed primary as well as secondary research. With the help of in-depth insights of the market-affiliated information that is obtained and legitimated by market-admissible resources, analysts have offered riveting observations and authentic forecasts for the global market.

During the primary research phase, analysts interviewed market stakeholders, investors, brand managers, vice presidents, and sales and marketing managers. Based on data obtained through interviews of genuine resources, analysts have emphasized the changing scenario of the global market.

For secondary research, analysts scrutinized numerous annual report publications, white papers, market association publications, and company websites to obtain the necessary understanding of the global liquid dietary supplements market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2021) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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