Live Streaming Pay-Per-View Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2028

Published Date : Jan 2020 | No. of Pages : 250 Pages | Category : ICT

The global Live Streaming Pay-Per-View market size is expected to be worth around US$ 2.6 billion by 2028, according to a new report by Vision Research Reports.

The global Live Streaming Pay-Per-View market size was valued at US$ 749.6 million in 2020 and is anticipated to grow at a CAGR of 15.05% during forecast period 2021 to 2028.

Growth Factors

The rising demand for online Transactional Video-on-Demand (TVoD) propels the growth of the market. The TVoD services have notably augmented its viewers owing to the increasing number of webcasting of various sports events globally. For instance, Meerkat and Periscope are live streaming applications that host live professional boxing matches on a pay-per-view basis. The streaming app generates a significant amount of revenue from boxing events and from webcasting of events every year.

In addition, the WWE app is another virtual streaming sports platform that broadcasts live wrestling matches on a pay-per-view basis. Further, in the last few years, the webcasting of has gained maximum traction due to high-speed internet connectivity with technically advanced gaming consoles and computers. As the entertainment industry is growing, the number of concerts occurring each year is also increasing. The digital platforms have made people more aware of various artists and have generated a strong fan base. Thus, every concert hosted by these artists has a strong fan base willing to attend. Thus, to deliver these concerts, companies have shifted to a live streaming pay per click model. This has helped a large number of digital media companies to generate massive revenues by webcasting.

Many digital media companies are increasingly focusing on launching the pay-per-view model to stream their events live. For instance, in May 2020, LiveXLive, a digital media company, announced the launch of pay-per-view live stream events and performances. This will enable a new revenue-sharing model for the digital media company as well as the artists. Such revenue models provide great benefits to companies and artists in terms of reach and fund generation. Such factors are therefore contributing to market growth. Moreover, various industry verticals focus on adopting these streaming technologies to increase the reach of their content. In the educational sector, videos are being increasingly uploaded to create a more interactive method of learning. The corporate industry is using these technologies to deliver training. The media and entertainment industry are streaming various concerts for people to watch live or on-demand.

Report Highlights

The media and entertainment segment dominated the market for live streaming pay-per-view and accounted for the largest revenue share of nearly 33.05% in 2020. The segment is expected to remain one of the largest segments over the forecast years. The growth of the segment can be attributed to the rising popularity of Transactional Video on Demand (TVOD) in recent years. Further, the increasing number of live concerts and shows hosted by artists and singers are also fueling the demand for TVOD. The transactional video-on-demand service adoption trend is positively impacting the live streaming pay-per-view market and expected to grow at a significant rate.       

Further, the sports segment is anticipated to emerge as the prominent growing segment over the forecast period. In the last few years, the increasing number of various sports events has widened the scope of live streaming on pay per event basis. Besides the increasing sports events, the rising adoption of Over The Top (OTT) platforms with streaming live sports matches on a pay-per-view basis has also changed consumer’s preferences. This has helped a large number of digital media companies to generate massive revenue by streaming live. Hence, the segment is anticipated to register the highest CAGR of 16.5% during the forecast period.

The institute sub-segment in the education vertical dominated the market for live streaming pay-per-view and accounted for 48.2% of revenue share in 2020. Also, the segment is anticipated to maintain its dominance over the forecast period. The growth can be attributed to the rise in the number of live virtual educational workshops and seminars hosted by industry experts worldwide. Besides the increasing number of educational seminars, the COVID-19 pandemic has increased the number of online classroom participants as students are opting for live-streaming classes on a pay-per-view basis.

Additionally, schools, corporates, individual teachers, and coaching institutes are all using the video on demand platforms to deliver their content to a broader audience. The flexibility of location and time has driven students to actively access these contents on any device. These factors are further expected to drive the demand for live streaming pay-per-view services. In the age of information, people want to keep learning new skills and enhance their knowledge base in order to maintain pace with the ever-changing digital era. Due to this, more institutions are shifting towards providing educational content on the subscription video-on-demand platform, thereby driving the market growth.

North America dominated the market for live streaming pay-per-view and accounted for 35.0% of the total revenue share in 2020. This growth can be attributed to the region’s high penetration of the OTT platform that allows users to opt for live streaming of transactional video-on-demand. Further, the growing purchasing power and disposable incomes of the middle-class populations are anticipated to result in an increasing demand for consumer electronics, which in turn creates a supplementary demand for video streaming platforms as well. The global penetration and extensive adoption of digital media among mass audiences has fueled a notable shift in the apportioning of advertising expenditure globally, from traditional media to digital media platforms.

In Asia Pacific, the market for live streaming pay-per-view is expected to register the highest CAGR of 16.5% over the forecast period. The rising adoption of e-Learning study in academics and corporate through live streaming is one of the major factors propelling market growth in the region. In addition, the growing trend of watching live sports matches over online video streaming platforms is also driving the growth of the market for live streaming pay-per-view. Further, the rising penetration of high-speed internet connectivity on smartphones across the region has become one of the significant factors for the high demand for live streaming pay-per-view in the region.

Key Players

  • Amazon Web Services, Inc.

  • Cleeng

  • Dacast


  • InPlayer Ltd.

  • StreamingVideoProvider

  • Muvi LLC

  • Sky Group

  • StreamGate Pty Ltd.

  • Phando

  • PrestoSports (Stretch Internet)

  • Vimeo, Inc. (Livestream)

  • Wowza Media Systems, LLC

Market Segmentation

  • Vertical Outlook 

    • Sports

    • Media and Entertainment

    • Education

      • Institute

      • Corporate

    • Others

  • Regional Outlook 

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • Germany

      • France

      • Spain

      • Sweden

      • Finland

      • Norway

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

    • South America

      • Brazil

    • Middle East and Africa (MEA)

The Live Streaming Pay-Per-View market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Live Streaming Pay-Per-View market for the base year 2020 and the forecast between 2021 and 2028. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Live Streaming Pay-Per-View market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Live Streaming Pay-Per-View market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Live Streaming Pay-Per-View market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Live Streaming Pay-Per-View capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Live Streaming Pay-Per-View by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Live Streaming Pay-Per-View market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2028. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Live Streaming Pay-Per-View market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Live Streaming Pay-Per-View market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Live Streaming Pay-Per-View industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Live Streaming Pay-Per-View market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Live Streaming Pay-Per-View market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Live Streaming Pay-Per-View market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Live Streaming Pay-Per-View market. These factors have benefited the growth of the global market for Live Streaming Pay-Per-View. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Live Streaming Pay-Per-View. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Live Streaming Pay-Per-View are as follows:

  • Historic Year: 2017-2020
  • Base Year: 2020
  • Forecast Year 2021 to 2028

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2028);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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