Meal Kit Delivery Services Market Size, Report 2023-2032
The global meal kit delivery services market surpassed USD 20.58 billion in 2022 and is expected to reach around USD 85.68 billion by 2032, growing at a CAGR of 15.33% from 2023 to 2032.
Key Pointers
Report Scope of the Meal Kit Delivery Services Market
| Report Coverage | Details |
| Revenue Share of North America in 2022 | 46.04% |
| CAGR of Asia Pacific | 16.72% |
| Revenue Forecast by 2032 | USD 85.68 billion |
| Growth Rate from 2023 to 2032 | CAGR of 15.33% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Companies Covered | Blue Apron, LLC; Freshly Inc.; HelloFresh; Sun Basket; Relish Labs LLC (Home Chef); Gobble; Marley Spoon Inc.; Purple Carrot; Fresh n' Lean; Hungryroot |
Meal kit delivery services are popular among busy parents, millennials, those juggling multiple jobs, working couples, or people with special diet needs who prefer pre-planned ingredients or meals so that they can quickly prepare meals.
The cook and eat segment led the market and accounted for a revenue share of 60.6% in 2022. Growing demand for healthy food ingredients and the trend of cooking at home at the global level is expected to expand the scope of cook and eat meal delivery services over the next few years. Further, for people suffering from depression, anxiety, or want to maintain brain health, cooking is a great exercise. Thus, the popularity of cook and eat meal kit delivery services can be seen among the masses.
The single service segment accounted for the largest revenue share of 57.72% in 2022. The service is extremely popular among single-person households and those with long office hours. Millennials and Generation Z form the largest consumer group of these meal kit delivery services. The vegan meal type segment is expected to showcase exponential growth by growing at a CAGR of 19.0% as the vegan population is significantly increasing across the globe due to the growing prevalence of lactose intolerance and various food allergies.
The online segment accounted for the largest revenue share of more than 63.21% in 2022. Increasing demand for meal kits has prompted a large number of local small businesses to provide these delivery services. Companies that are having an established online platform are capable of providing client service through greater flexibility by being available round the clock which allows them to serve customers settled across a geographical area. The market is fragmented in nature, with the presence of a large number of global and regional players. Key players face intense competition, especially from the top players in the market, as they have a large consumer base, strong brand recognition, and vast distribution networks.
Offering Insights
Cook & eat meal kit delivery service held a larger market share of 60.64% in 2022 and is expected to maintain dominance over the forecast period. The dominance can be attributed to the popularity of gourmet-style, home-cooking amongst youngsters. It also lets one try new recipes or gourmet meals without spending extra money eating at restaurants. These recipes are more time intensive than the heat & eat segment but are a big-time saver than the conventional method of cooking. Further, it saves a lot of time on going to supermarkets & grocery stores as all the ingredients come pre-portioned in the exact amount required for a single person or more
However, the heat & eat segment is projected to register faster growth during the forecast period with a CAGR of 15.73% from 2023 to 2032. Heat & eat meal kit delivery service providers offer meals prepared by chefs to consumers. The consumers can either choose their ingredients for the food or select from the already available recipes on the website. These kits have been gaining popularity across the globe owing to the comfort and accessibility of products. For instance, Freshly Inc. offers customized meals as well as its signature collection that includes Dijon Pork Chop, and Traditional Beef Stew among others. The average refrigerated shelf life of prepared these is around 3-5 days and it takes around 5-15 minutes to heat and serve them.
Service Insights
The single delivery service contributed a share of 57.72% of the global revenue in 2022. The single delivery service segment is extremely convenient for bachelors who are studying, perusing a degree, or are staying away from family and are working or involved in a particular job and are unable to invest enough time in cooking. Furthermore, most of these bachelors are not well versed with healthy cooking. Thus, service providers offer a complete solution to these issues of a single bachelor. Most of these single people have been looking for a healthier diet, which is beneficial to both body and mind.
The multiple delivery service segment is expected to register faster growth during forecast years with a CAGR of 15.74% from 2023 to 2032. Families are becoming busier and more stressed as a large number of families feature two working parents. To reduce this burden, households are opting for these delivery services that provide proper solutions to the time and effort-intensive task of cooking. Lack of time is typically the main reason for lack of participation in conventional cooking. Along with this. the generation of millennials is known for being foodies and thus, want something that falls between conventional cooking and yet saves time. Thus, these multiple meal kit service providers offer the perfect solution to these problems.
Platform Insights
The online platform accounted for a share of 63.21% of the global revenue in 2022. Companies have established online platforms that are capable of providing client service through greater flexibility by being available round the clock. The majority of the companies offer their products through their own websites to offer convenience to the consumers. Customers prefer to visit websites and find out about the weekly and monthly menu and the types of food subscriptions available, instead of visiting the service provider in person or over a call. It also helps the companies to serve customers settled across a geographical area.
The offline platform is expected to register faster growth during forecast years with a CAGR of 15.74% from 2023 to 2032. These products are available at Walmart, Kroger, Tesco, and other major retailers. Both small and large companies offer their products through this channel due to the large consumer base of these stores. Moreover, many consumers like to purchase these products with other grocery items, which is driving the demand through offline platforms.Several retailers such as Raley's, Walmart, and Meijer, Inc. have also begun launching meal kits of their own, featuring varieties of veg and non-veg dishes, owing to the rising consumer base that does not want the commitment of a subscription.
Meal Type Insights
Non-vegetarian meal kit delivery service held the largest market share of 63.52% in 2022 and is expected to maintain dominance over the forecast period. The segment’s growth can be attributed to the presence of protein, as well as vitamins & minerals such as A, B6, B12, niacin, and thiamine in meat, which make it appealing to consumers who want to include lean protein in their diets. Several product delivery service companies are offering a diverse variety of fresh, value-added, and healthy meats, which is driving the consumption of non-vegetarian meal kits. Other factors such as growing awareness levels regarding the benefits of consuming non-vegetarian diets including fish and chicken are driving the product demand.
The vegetarian meal kits segment is expected to grow at a CAGR of 15.55% from 2023 to 2032. One of the main reasons why many people follow a vegetarian diet is that they prefer to consume a high proportion of fresh, healthful, plant-based foods, which provide antioxidants and fiber, along with various long-term health benefits. Most likely, the adoption of plant-based and cruelty-free diets is the factor responsible for the increase in the number of vegetarians across the globe. These figures indicate that the demand for vegetarian and vegan kits is expected to increase.
Regional Insights
North America made the largest contribution to the market at 46.04% in 2022. A large number of consumers purchase these kits in the region to save their time and effort. The product has become a healthier and inexpensive alternative to pre-cooked food items available in retail stores, delivery services, or restaurants. Furthermore, companies such as Blue Apron and Sun Basket have witnessed a sharp increase in product demand during the COVID-19 outbreak, as consumers feel it is safer to eat home-cooked food. In March 2020, Blue Apron experienced increased demand for its meal kits reflecting, in part, changes in consumer behavior in response to the COVID-19 pandemic.
Asia Pacific is the fastest-growing market and is expected to witness a CAGR of 16.72% from 2023 to 2032. The market is expected to witness incredible growth in the region due to the convenience and freshness of the product. The increasing number of time-poor consumers in the region has been propelling the demand for these delivery services. China, Japan, and South Korea are the key markets of the region. Furthermore, COVID-19 has increased the interest in home-cooked food and surged the demand for the product in the nation. Countries including Australia, Japan, China, Singapore, Sri Lanka, South Korea, and India are driving the market for vegetarian and vegan meal kits.
The market for meal kit delivery services in Europe is expected to grow at a CAGR of 15.36% from 2023 to 2032. The market growth in Europe is driven by several factors, including changing consumer lifestyles, the desire for convenient and healthy meal options, and the increasing adoption of online delivery services. The COVID-19 pandemic has further accelerated the growth of the market in Europe, as the pandemic has caused a considerable shift in consumer behavior for cooking at home, which has resulted in a rise in demand for meal kit delivery services.
Due to this emerging trend, companies operating in this space have witnessed significant increases in their revenues in 2020 and 2021. For instance, HelloFresh, a publicly traded meal kit company, has seen a 140% rise in sales for 2020 and a further 61.5% rise in sales in 2021 in the UK. Moreover, many new companies have entered the market over the past few years, such as AllPlants based in the UK; Frichti, a French startup; and Les Commis, based in Belgium. This is also expected to drive the Europe regional market during the forecast period.
Meal Kit Delivery Services Market Segmentations:
By Offering
By Service
By Platform
By Meal Type
By Regional
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers