Menís Personal Care Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2028

The global Men’s Personal Care market size is expected to be worth around US$ 75.10 billion by 2028, according to a new report by Vision Research Reports.

The global Men’s Personal Care market size was valued at US$ 47.8 billion in 2020 and is anticipated to grow at a CAGR of 6.02% during forecast period 2021 to 2028.

Growth Factors

Growing popularity among men for daily skincare routine coupled with rising awareness in respect to personal grooming and hygiene is the key factor driving the market. Availability of a wide range of skincare routine products by key players and guidance by industry experts is driving the market.

Millennial men nowadays are becoming more conscious of their physical appearance and looks and are willing to experience innovative products that are proven to work for skin nourishment. Prominent players in the beauty and cosmetics market have been collaborating and launching innovative products specifically designed for men. For instance, in September 2018 Loreal China partnered with Tmall to gain traction of millennial men. This partnership is bound to provide insights from Alibaba’s 600 million users for the product development process and further launching innovative products in the men’s personal care category.

Most of the companies in the market have been relying on social media platforms including YouTube, Instagram, and Facebook to promote their products as one of the prominent strategies to pique consumer interest. Besides, launching the product on their official website, the companies use popular social media influencer or celebrities who usually have millions of followers as marketing media to build their brand awareness among the consumers. For instance, Loreal Paris in February 2017 changes its slogan ‘Because you’re worth it’ to ‘We are all worth it’ with respect to catering to a more diverse and inclusive audience. In the following year, the brand for the first time featured a male model- Gary Thompson blogger and makeup artist in a cosmetics campaign for its True Match Foundation campaign.

Report Highlights

In terms of product, the skin care segment led the market for men’s personal care and accounted for 44.6% share of the global revenue in 2020. An increase in product launches in the men’s category has led to increased use of products such as creams, moisturizers, face wash, and serums. The advent of social media platforms, influencer marketing, and branding by skin specialists and expertise by famous personalities is boosting the segment growth. For instance, David Beckham- a footballer announced the launch of his new grooming and skincare line for men called House99 which includes products such as moisturizers, potions, lotions, and face serums for men.

Additionally, premium and high-end brands such as Chanel, Armani, and Louis Vuitton have also been investing in this segment to expand their product portfolio and offerings in the men’s segment. For instance, in June 2020, Giorgio Armani entered into the men’s personal care segment with the launch of a 3-piece skincare line for men. The three-part range includes face wash, toner, and moisturizer.

The personal grooming segment is anticipated to expand at the fastest CAGR of 6.5% from 2020 to 2027. Prospective manufacturers focus on product innovations to secure a foothold in the market in the near future. Innovation in products such as beard wax, hair perfumes, shaving kits, and other innovative grooming products is likely to propel segment growth. For instance, Procter and Gamble’s launched a separate male-grooming brand known as King C Gillette- made from sustainable practices. The brand covers the full range of grooming products categorized into three sections such as shave and edge, trim and care which include products-razors and shave gel, beard trimmer, beard and face wash, beard balm.

The hypermarket and supermarket distribution channel dominated the market for men’s personal care and accounted for 45.7% share of the global revenue in 2019. These stores have been focusing on offering a detailed demo of products in person and offer them a facility to choose from numerous brands before making a purchase. Moreover, an increasing number of manufactures have been offering skincare, shaving products by keeping a separate section for men. For instance, in May 2018, Target retail group added a men's grooming section to eleven stores in its personal care category which will include beauty, cosmetics, skincare, and products catering to men.

E-commerce distribution channel is expected to witness the fastest growth over the forecast period. Rising internet penetration amongst consumers and target marketing done by companies to reach all customer touch-points are likely to fuel the growth of this segment. Moreover, customization and personalization in personal care products for men are trending options given by companies on their online platforms. For instance, in July 2018 Nykaa-online retailer launched Nykaa Man-exclusively for men keeping in mind the booming men’s personal care market. The platform would include a detailed description of products offered by brands and also has a try-on option for different skin tones in the skincare category

North America dominated the market for men’s personal care and accounted for a 29.5% share of the global revenue in 2020. A high concentration of lead manufacturers in the region such as in the U.S., Canada, and Mexico prioritizing research and development, product innovation, development, and launches in the men’s category is the key factor driving the market in the region. Companies focus to gain traction with millennial men by launching products in organic and natural space. For instance, brands such as Brickell Men’s Products and OM4 offer a wide variety of organic and natural skincare and personal care products such as anti-aging cream for men, face wash, scrub, salt spray, moisturizer, toner, and eye cream for men.

Key Players

  • Procter & Gamble

  • Reckitt Benckiser

  • Unilever

  • Loreal

  • Beiersdorf AG

  • Johnson & Johnson

  • Coty Inc.

  • Estee Lauder Companies, Inc.

  • Edgewell Personal Care Company

  • Kao Corporation

Market Segmentation

  • Product Outlook 

    • Skincare

    • Haircare

    • Personal Grooming

    • Others

  • Distribution Channel Outlook 

    • Hypermarket & supermarket

    • Pharmacy and drug stores

    • E-commerce

    • Others

  • Regional Outlook 

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

The Men’s Personal Care market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Men’s Personal Care market for the base year 2020 and the forecast between 2021 and 2028. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Men’s Personal Care market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Men’s Personal Care market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Men’s Personal Care market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Men’s Personal Care capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Men’s Personal Care by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Men’s Personal Care market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2028. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Men’s Personal Care market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Men’s Personal Care market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Men’s Personal Care industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Men’s Personal Care market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Men’s Personal Care market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Men’s Personal Care market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Men’s Personal Care market. These factors have benefited the growth of the global market for Men’s Personal Care. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Men’s Personal Care. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Men’s Personal Care are as follows:

  • Historic Year: 2017-2020
  • Base Year: 2020
  • Forecast Year 2021 to 2028

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2028);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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