Menís Personal Care Market (By Product: Skin Care, Hair Care, Personal Grooming; By Distribution Channel: Hypermarkets & Supermarkets, Pharmacy & Drugstores, E-commerce) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 Ė 2030

The global men’s personal care market size was valued at USD 30.7 billion in 2021, and is predicted to be worth around USD 66.2 billion by 2030, registering a CAGR of 9.0% during the forecast period 2022 to 2030.

Men’s Personal Care Market Size 2021 to 2030

Growth Factors

Growing popularity among men for daily skincare routines coupled with rising awareness with respect to personal grooming and hygiene is the key factor driving the market. The availability of a wide range of skincare routine products by key players and guidance by industry experts is further expected to drive the market.

Most of the companies in the market have been relying on social media platforms including YouTube, Instagram, and Facebook to promote their products as one of the prominent strategies to pique consumer interest. The established players in the beauty and cosmetics market have been taking advantage of these influencers and launching innovative products specifically designed for men. For instance, in April 2021, Caldera + Lab announced the launch of two products – cleanser and moisturizer.

The growing demand for gender-specific products such as shampoos, conditioners, shaving creams, and face masks and peels by men is expected to positively impact the market. Moreover, the flourishing e-commerce sector is anticipated to boost market growth further. The COVID-19 pandemic is likely to slow down the growth of the market in the near term. Since most of the brick-and-mortar stores were shut down for many weeks, there was the rising popularity of home remedies for skincare among consumers. Since many consumers could not have access to products of their choice, these home remedies comprising all-natural household ingredients gained popularity.

Report Coverage

Report Scope Details
Market Size US$ 66.2 billion by 2030
Growth Rate CAGR of 9.0% From 2022 to 2030
Largest Market North America
Base Year 2021
Forecast Period 2022 to 2030
Segments Covered Product, Distribution Channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Procter & Gamble; Reckitt Benckiser; Unilever; L’Oréal; Beiersdorf AG; Johnson & Johnson; Coty Inc.; Estee Lauder Companies, Inc.; Edgewell Personal Care Company; Kao Corporation

By Product Analysis

The skin care products segment dominated the market for men’s personal care and held the largest revenue share of 45.6% in 2021. The segment is expected to maintain its dominance over the forecast period. The growing use of products such as creams, face wash, and serums has resulted from an increase in product launches in the men's skin care segment.

The personal grooming segment is projected to register the fastest CAGR of 11.0% in the market for men’s personal care from 2022 to 2030. Shaving products are commonly utilized by teenagers and office workers to keep their beard styles as desired. Increased spending on personal grooming is likely to drive the market for men’s personal care. 

By Distribution Channel Analysis

The supermarkets and hypermarkets segment dominated the market for men’s personal care and accounted for the largest revenue share of over 51.1% in 2021. These stores have been focusing on offering a detailed demo of products in person and offering them a facility to choose from numerous brands before making a purchase.

The e-commerce segment is projected to register a CAGR of 9.9% from 2022 to 2030. Rising internet penetration amongst consumers and target marketing done by companies to reach all customer touch-points are likely to fuel the growth of this segment. Moreover, e-commerce brands such as Nykaa announced in October 2020, that they will be offering men’s category grooming products.

By Regional Analysis

North America dominated the market for men’s personal care and accounted for the largest revenue share of over 34.0% in 2021. The presence of established manufacturers such as Procter & Gamble and Unilever, along with the growing infrastructure facilities for retailers, is expected to support this market’s growth in the region. 

In Europe, the market for men’s personal care is expected to witness a CAGR of 9.2% from 2022 to 2030. Countries with a strong farm-based manufacturing history, such as Germany and France, have an international reputation for sustainable and organic men’s personal care brands. 

Key Players

  • Procter & Gamble

  • Reckitt Benckiser

  • Unilever

  • L'Oréal

  • Beiersdorf AG

  • Johnson & Johnson

  • Coty Inc.

  • Estee Lauder Companies, Inc.

  • Edgewell Personal Care Company

  • Kao Corporation 

Market Segmentation

  • By Product 

    • Skin Care

      • Face Care

      • Body Care

    • Hair Care

      • Shampoo

      • Conditioners

      • Others

    • Personal Grooming

      • Shaving Cream &Gel

      • After Shave Lotion

      • Others

  • By Distribution Channel 

    • Hypermarkets & Supermarkets

    • Pharmacy & Drugstores

    • E-commerce

    • Others

  • Regional

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

The men’s personal care market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of men’s personal care market for the base year 2022 and the forecast between 2022 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global men’s personal care market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the men’s personal care market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted men’s personal care market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the men’s personal care capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of men’s personal care by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global men’s personal care market. These figures have been provided in terms of both revenue and volume for the period 2019 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major men’s personal care market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of men’s personal care market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the men’s personal care industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

men’s personal care market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to men’s personal care market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of men’s personal care market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new men’s personal care market. These factors have benefited the growth of the global market for men’s personal care. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for men’s personal care. The global market is segmented on the basis of region, application, end-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of men’s personal care are as follows:

  • History Year: 2019-2021
  • Base Year: 2022
  • Forecast Year 2022  to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2019-2022) and forecast (2022-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

Report Detail

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