The global Middle East Integrative Health Or Complementary And Alternative Medicine market size is expected to be worth around US$ 23.31 billion by 2028, according to a new report by Vision Research Reports.
The global Middle East Integrative Health Or Complementary And Alternative Medicine market size was valued at US$ 4.60 billion in 2020 and is anticipated to grow at a CAGR of 22.80% during forecast period 2021 to 2028.
Therapies associated with Complementary and Alternative Medicine (CAM) in the Middle East region are primarily defined as any use of bloodletting, herbal products, religious rituals, acupuncture, cauterization, medical massage, bones manual manipulation, and honey.
An increase in the routine use of Integrative Medicine (IM) or services has been denoted by several large-scale surveys performed in this region. Saudi Arabia, Kuwait, and UAE are expected to witness significant elevations in the adoption of IM services. The four most adopted CAM interventions across the Middle East region are acupuncture, religious or Quranic rituals, herbal products, and bloodletting. Moreover, the adoption of CAM interventions is expected to strengthen significantly in Egypt as well, wherein the top five most adopted CAM interventions include honey products, herbal products, food supplements, Hijama, and spiritual healing.
CAM interventions, used singularly or as an adjunct to the conventional therapies, have witnessed increased adoption by residents of Saudi Arabia, particularly those seeking wellness and mental care. Obesity, diabetes, and their associated complications are highly prevalent across the Middle Eastern countries. In addition, botanicals or herbal products are one of the frequently adopted alternative treatments for weight loss. Botanicals are available free of cost across both herbal remedy shops, including unregistered products; and pharmacies, including, registered products. This promotes the adoption of herbal products in communities of Saudi Arabia.
Traditional alternative medicine & botanicals intervention segment dominated the overall market with a share of 34.31% in 2020. Regional communities have a long history of using various spiritual techniques along with the utilization of herbal medicines for the treatment of several disorders, which has contributed to the segment’s dominance. Traditional medicine practitioners have become an important part of disease management in the region. These practitioners favor the use of spiritual techniques as well as herbal medicines based on the principles of Unani Medicine.
However, body healing is estimated to be the fastest-growing intervention segment from 2020 to 2027. Body healing techniques have been gaining significant recognition by the medical and scientific communities. These techniques include acupuncture, reflexology, kinesiology, yoga, and chiropractic treatments. Acupuncture, in particular, has gained popularity in the Middle Eastern countries, such as UAE and Saudi Arabia. A rising number of specialty clinics offering body healing CAM services is also contributing to the segment’s growth.
The diabetes application segment led the market in 2021 and accounted for the largest revenue share of over 27%. Diabetes has emerged as a critical health issue across the region and accurate population mapping for the same is imperative to design policies as well as a framework to ensure effective management of diabetes. CAM botanical/herbal intervention is the most adopted intervention among the diabetic population in Saudi Arabia, particularly, in Taif city. However, it is imperative to ensure safe usage of CAM and appropriate efforts from the government with regards to the integration of CAM modalities with conventional diabetic therapies. Ginger, cinnamon, fenugreek, black seeds, and garlic are the most adopted CAM products.
Obesity is the second-largest application segment due to the rising prevalence of obesity across the Middle Eastern countries reportedly ranging from 5% to 14%, among adolescents, children, and males; and from 3% to 18% in females. The infertility segment is estimated to register the fastest CAGR from 2020 to 2027. Timely estimations pertaining to infertility rates in the population are crucial to design favorable economic and social policies. Increasing cases of infertility create demographic challenges with respect to educational, social, and health planning for any region or country. This has spiked the interest of researchers in the Middle East region, contributing to the segment growth.
Direct distribution channels emerged as the dominant segment and accounted for over 63% of the total revenue share in 2020. This is attributed to the high rates of self-prescribed use of CAM products, particularly, the traditional medicine and botanicals. Health professionals and pharmacists are recommended to conduct community-based programs aimed at spreading awareness about botanicals, which has spiked the use of CAM services accessed directly from the practitioners, doctors, and physicians. Moreover, in Saudi Arabia, botanicals/herbal medicines are available at affordable costs across both herbal remedy shops, including unregistered products; and pharmacies, including, registered products. This promotes the adoption of herbal medicines in the communities of Saudi Arabia.
In addition, the wellness tourism industry in the Gulf countries is largely dominated by secondary wellness travelers, who travel to Gulf countries seeking extensive fitness and spa facilities in resorts as well as city hotels. The countries are also working toward expanding their offerings to address the needs of primary wellness travelers. This has made significant contributions to the segment’s revenue-generation capacity.
Saudi Arabia was the largest revenue-generating segment in 2020 and accounted for a share of over 27% in 2020. High adoption of traditional alternative medicine & botanicals along with increasing awareness regarding body healing techniques has collaboratively contributed to the dominance of Saudi Arabia in the regional market. Herbal medicine, acupuncture, bloodletting, honey-based products, cauterization, medical massage, and traditional bone setting are among the most popular CAM therapies in the country.
Arab Yoga Foundation (AYF)
Landmark Fitness Ltd.
Osana Family Wellness
Blue Tree Clinics
House of Nature Medical Center
Salmiya SKY Meditation Centre
Jordan Chiropractic & Acupuncture
Traditional Alternative Medicine & Botanicals
Traditional Chinese Medicine
Traditional Arabic Medicine
External Energy Healing
Stress, Anxiety, and Depression
Cardiovascular Diseases (CVDs)
Distribution Channel Outlook
The Middle East Integrative Health Or Complementary And Alternative Medicine market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.
The report provides size (in terms of volume and value) of Middle East Integrative Health Or Complementary And Alternative Medicine market for the base year 2020 and the forecast between 2021 and 2028. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.
This report focuses on the global Middle East Integrative Health Or Complementary And Alternative Medicine market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Middle East Integrative Health Or Complementary And Alternative Medicine market development in United States, Europe and China.
It is pertinent to consider that in a volatile global economy, we haven’t just conducted Middle East Integrative Health Or Complementary And Alternative Medicine market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.
In terms of production side, this report researches the Middle East Integrative Health Or Complementary And Alternative Medicine capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.
In terms of consumption side, this report focuses on the consumption of Middle East Integrative Health Or Complementary And Alternative Medicine by regions (countries) and application.
Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Middle East Integrative Health Or Complementary And Alternative Medicine market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2028. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.
With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Middle East Integrative Health Or Complementary And Alternative Medicine market companies.
Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Middle East Integrative Health Or Complementary And Alternative Medicine market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.
The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.
Overall, this is an in-depth research report specifically for the Middle East Integrative Health Or Complementary And Alternative Medicine industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.
The Middle East Integrative Health Or Complementary And Alternative Medicine market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Middle East Integrative Health Or Complementary And Alternative Medicine market.
Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Middle East Integrative Health Or Complementary And Alternative Medicine market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.
Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Middle East Integrative Health Or Complementary And Alternative Medicine market. These factors have benefited the growth of the global market for Middle East Integrative Health Or Complementary And Alternative Medicine. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.
New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Middle East Integrative Health Or Complementary And Alternative Medicine. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).
In this study, the years considered to estimate the market size of Middle East Integrative Health Or Complementary And Alternative Medicine are as follows:
Reasons to Purchase this Report:
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Market Size Estimation
Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).
The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.
Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.
Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.
The study objectives of this report are:
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