Middle East Complementary And Alternative Medicine Market (By Intervention: Traditional Alternative Medicine & Botanicals; By Application; By Distribution Channel) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2023-2032

The Middle East complementary and alternative medicine market was surpassed at USD 8.20 billion in 2022 and is expected to hit around USD 51.67 billion by 2032, growing at a CAGR of 20.21% from 2023 to 2032.

Key Pointers

• The traditional alternative medicines and botanicals segment dominated the market in 2022 and captured the maximum share of more than 36.3% of the overall revenue.
• The body healing segment is anticipated to be the fastest-growing intervention segment with a CAGR of 21.97% during the forecast period.
• The stress, anxiety, and depression segment held the highest share of the market at 23.5% in 2022.
• Saudi Arabia dominated the regional market with a share of 33.8% in 2022.

Complementary and alternative medicine (CAM) is commonly used in the Middle East as it is associated with Islamic history and herbal treatments stated in Quran and is often recognized in the region as “Islamic” or “Arabic” medicine. The Middle East offers lucrative opportunities to the market, in which communities have an extensive history of using numerous spiritual techniques along with the use of herbal medicines for the treatment of various disorders, including diabetes mellitus, pain management, hypertension, mental disorders, asthma, and gynecological disorders.

Complementary and alternative medicine in the Middle East region is defined as a non-conventional therapeutic approach opted by patients, particularly interventions such as botanicals/herbal remedies replacing conventional treatments. The utilization of complementary and alternative health services has expanded rapidly in recent years in the Middle East region, and its intervention is expected to penetrate across the treatment of chronic ailments, such as oncology disorders. The concept of botanical treatment or herbal medicine is deeply rooted in traditional Islamic medicine, wherein this complementary alternative medicine intervention plays a pivotal role in the local medical culture. In addition, the use of complementary and alternative medicines is considered to be a safe and noninvasive approach, which has led to increasing utilization of such services by the Middle East population, with many botanical compounds found in the local environment of the Middle Eastern countries. 

Thus, an increase in the penetration of complementary and alternative medicine interventions has been observed across several oncology centers in recent years. These services include botanical/herbal medicines and acupuncture, among others; use of dietary & other herbal supplements, particularly, in integrated cancer care; and designing a patient-specific treatment plan incorporating complementary and alternative medicine healthcare services. For instance, in October 2020, a study was conducted on the use of complementary and alternative medicine in Saudi Arabia by Jamal Alhamad and Amal S. Alazmi. Over 74% of participants used CAM to treat multiple medical conditions. 

Market Segmentation

• By Intervention
  • Traditional Alternative Medicine & Botanicals
    • Naturopathic Medicine
    • Traditional Chinese medicine
    • Traditional Arabic medicine
  • Mind Healing
    • Hypnotherapy
    • Neuro-linguistic Programming
    • Transcendental Meditation
  • Body Healing
    • Acupuncture
    • Chiropractic
    • Kinesiology
    • Reflexology
    • Yoga
  • External Energy Healing
    • Electromagnetic therapy
    • Reiki
    • Chakra
  • Sensory Healing
    • Aromatherapy
    • Sound Healing
• By Application
  • Stress, Anxiety, And Depression
  • Cardiovascular Diseases
  • Obesity
  • Diabetes
  • Infertility
  • Others
• By Distribution Channel
  • Direct Distribution
  • E-distribution