The global Mobile Marketing market size is expected to be worth around US$ 337.9 billion by 2028, according to a new report by Vision Research Reports.
The global Mobile Marketing market size was valued at US$ 65.07 billion in 2020 and is anticipated to grow at a CAGR of 22.8% during forecast period 2021 to 2028.
Mobile marketing is a promotional activity that helps connect advertisers to end users through push notifications and emails, among other communications sent directly to customers. Increasing use of smartphones to access online content coupled with the growing trend of location-based mobile marketing are expected to drive the market. Moreover, rising number of social media platforms and users accessing internet and popular multimedia content, such as videos, audio, and text is anticipated to drive the market.
Global Positioning Systems (GPS) and the Radio Frequency Identification (RFID) technologies are used by enterprises to acquire consumer preference data, which is further analyzed to target nearby consumers by sending them notifications about relevant products and services. Mobile device is the largest source of digital data and most of the data is accessed through social media platforms, web browsers, and mobile applications. Rising adoption of Artificial Intelligence (AI) and big data analytics in mobile marketing to monitor consumer preference and to deliver accurate insights to reach the right consumers is anticipated to propel the market for mobile marketing over the forecast period.
The large enterprise segment captured approximately 61% of the market share in 2019 owing to the rapidly growing adoption of mobile marketing strategies by large organizations across various industries. Large retail companies are adopting new technologies such as AI and AR to enhance the visual presentation of advertisements, which in turn improves viewer engagement. The proliferation of smartphones along with inclination of consumers towards smartphones is positively influencing the growth.
Rise in the number of small and medium enterprises (SMEs) has led to intense competition. The companies are adopting various marketing strategies to reach the target audience. They are opting for mobile marketing as the fastest way for communicating with their customers. Mobile marketing helps SMEs create brand awareness and thus encourages customer loyalty along with growth in sales.
the mobile web segment accounted for a market share of approximately 22%, owing to a large number of smartphone users frequently accessing mobile search engines. According to GSMA, in 2018, the global adoption of smartphones was 60% and is anticipated to grow by 79% by 2025. Furthermore, high investments by business enterprises to promote their products through mobile search engines would drive the segment growth over the forecast period.
Quick-Response codes (QR codes) marketing is more affordable than other mobile marketing solutions owing to the various benefits. QR codes are images that can be decoded through special built in readers in tablets and smartphones. These are two-dimensional codes that contains a lot information than traditional bar codes.
the retail industry captured nearly 22% of market share in terms of revenue, attributed to an increasing number of e-commerce retailers coupled with rapidly evolving consumer buying preferences toward e-commerce owing to its numerous benefits, such as ease of delivery and the availability of a wide range of products. Retailers are looking for advanced marketing solutions to handle the changing consumer behavior. Moreover, mobile marketing plays a vital role in assisting retailers in adjusting according to this changed consumer behavior.
The retail segment is anticipated to expand at a high CAGR over the forecast period, owing to the rising implementation of location-based services in the industry. Growing adoption of in-app marketing in banks to provide tailored products and service-related content directly to consumers’ devices is expected to boost growth of the BFSI segment. The travel segment is anticipated to witness significant growth over the forecast period, owing to the number of people using smartphones for travel reservations.
North America market for mobile marketing held a revenue share of nearly 40%, attributed to presence of a large number of mobile marketing service providers coupled with the highest percentage of smartphone penetration (approximately 77% of the total population) in the U.S. Furthermore, the robust increase in the use of OTT content is expected to fuel the regional growth.
Significantly rising number of smartphone users, high investment in telecom network development, and awareness regarding mobile marketing among enterprises are some of the factors projected to substantially drive the growth of the Latin America region. Nevertheless, Asia Pacific is expected to witness significant growth over the forecast period.
Alphabet Inc. (Google)
Marketo (Adobe Inc.)
Amobee Inc. (Singapore Telecommunications Ltd)
SAS Institute Inc.
Enterprise Size Outlook
Small & Medium Enterprises
Media & Entertainment
IT & Telecom
Middle East & Africa (MEA)
The Mobile Marketing market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.
The report provides size (in terms of volume and value) of Mobile Marketing market for the base year 2020 and the forecast between 2021 and 2028. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.
This report focuses on the global Mobile Marketing market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Mobile Marketing market development in United States, Europe and China.
It is pertinent to consider that in a volatile global economy, we haven’t just conducted Mobile Marketing market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.
In terms of production side, this report researches the Mobile Marketing capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.
In terms of consumption side, this report focuses on the consumption of Mobile Marketing by regions (countries) and application.
Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Mobile Marketing market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2028. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.
With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Mobile Marketing market companies.
Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Mobile Marketing market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.
The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.
Overall, this is an in-depth research report specifically for the Mobile Marketing industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.
The Mobile Marketing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Mobile Marketing market.
Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Mobile Marketing market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.
Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Mobile Marketing market. These factors have benefited the growth of the global market for Mobile Marketing. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.
New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Mobile Marketing. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).
In this study, the years considered to estimate the market size of Mobile Marketing are as follows:
Reasons to Purchase this Report:
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Market Size Estimation
Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).
The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.
Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.
Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.
The study objectives of this report are:
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