Mobile Phone Protective Cover Market Size, Growth, Trends | Report 2023-2032
The global mobile phone protective cover market was surpassed at USD 21.9 billion in 2022 and is expected to hit around USD 48.79 billion by 2032, growing at a CAGR of 8.34% from 2023 to 2032.
Key Pointers
Report Scope of the Mobile Phone Protective Cover Market
| Report Coverage | Details |
| Market Size in 2022 | USD 21.9 billion |
| Revenue Forecast by 2032 | USD 48.79 billion |
| Growth rate from 2023 to 2032 | CAGR of 8.34% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Regions Covered | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Covered | Otter Products LLC; Shenzhen Ipaky Electronic Co., Ltd; CG Mobile; Incipio, LLC; Griffin Technology; Amzer; Belkin International, Inc.; XtremeGuard |
Growing demand among the younger populace for mobile cases and covers with unique designs is fueling the demand for the mobile phone protective cover market. Several smartphone companies operating are focusing on launching design features with high strength. Furthermore, the growing trend for customized phone covers in India, Japan, and China is compelling manufacturers to launch innovative covers. For example, in April 2022, U.S.-based OtterBox announced the launch of phone cases for iPad Air. The company launched the phone cases in spring-inspired colors such as pink and orange.
Furthermore, the growing e-commerce sector is also supporting the growth of the overall market. The e-commerce sector has acted as an opportunity for players in the market to expand their reach in the market. In addition, the easy availability of phone covers at lower prices, unique designs, and several other features are expected to drive the demand for the market.
The market for mobile protective cases presents a significant opportunity for manufacturers, thanks to the growing number of mobile device users in the Asia Pacific region, particularly in countries such as India, China, and Indonesia. This rise in smartphone adoption is linked to increasing internet access, the popularity of social media, and higher disposable incomes. Consequently, there is a growing demand for top-quality mobile cases, prompting market players to release new products. For instance, CG Mobile Brand and Company unveiled a range of cases for iPhones, iPads, and Macbooks in India in June 2022.
Product Insights
In terms of value, body glove dominated the market with a share of 33.12% in 2022. With smartphones becoming an essential part of one’s daily life, an increasing number of features are now being incorporated into the mobile phones itself - music, television, shopping, games, etc. This has driven the sales of mobile phones in recent years. For instance, according to a joint study by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and PwC, the number of smartphone users in India is expected to reach 859 million by 2022, rising from 468 million users in 2017. The surge in sales of mobile phones has a direct positive impact on the demand for various accessories, including protective covers.
Increasing competition among players and decreasing the prices of smartphones have also widened the customer base. Moreover, a booming e-commerce sector has played a crucial role in providing cheaper and varied mobile accessories, including protective covers, with a plethora of features, designs, and graphics. Capitalizing on soaring smartphone markets across emerging economies, players have been setting up online portals that offer various mobile phone accessories at the click of a button.
New designs and innovative functions are also making an appearance in the market for mobile phone protective cover. A recent collaboration between OtterBox and PopSockets brought smartphone users a new way of expressing themselves through their phone cases. Available in a wide range of colors and graphics, the Otter+Pop Symmetry and Defender Series introduces an OtterBox phone case with a built-in PopGrip.
Conventional plastic materials such as polycarbonate are widely used to manufacture hard protective covers. These provide the least amount of protection to the phone and are more susceptible to cracks and damage when dropped. Hybrid mobile phone covers are better designed to absorb the impact of a fall, compared to cases made from conventional materials as they have a soft inner layer for better shock absorption. Owing to these benefits, the hybrid protective cases segment is anticipated to expand at the highest CAGR of 10.0% over the forecast period.
Distribution Channel Insights
Based on the distribution channel, the offline segment held a leading share of 66.95% in the market in 2022. Most consumers still prefer buying products at physical stores rather than online portals as in-store allows the choice of physical verification of the products. It also eliminates the need to pay shipping charges and allows the possibility of consulting sales representatives for further details. The rising number of retail stores, especially in emerging markets such as India, China, and Brazil, is expected to increase the availability of mobile phone accessories, including protective covers.
The online segment is anticipated to expand at the highest CAGR of 8.31% from 2022 to 2032 fueled by the growing penetration of mobile phones and high-speed internet. The introduction of innovative delivery options by vendors, such as same-day delivery, coupled with the growing penetration of e-commerce vendors in tier II and tier III cities, is expected to have a positive impact on the growth of the market.
The global mobile phone protective cover market is highly fragmented, wherein an increasing number of companies have been operating without the presence of a physical, brick-and-mortar store. An increasing number of dedicated online retailers, such as Amazon, Alibaba, and eBay, are expected to assist market growth. Also, most vendors, including Otter Product, CG Mobile, and Incipio, LLC, have their online portals where consumers can order products as per their requirements.
Regional Insights
In 2022, The Asia Pacific held the leading share owing to the presence of a large number of smartphone users. China is the dominant market in the region, fueled by soaring sales of protective mobile phone covers via offline as well as online channels. The country boasts of being the world’s largest smartphone market, accounting for almost a third of shipments worldwide, with the country’s total smartphone shipment pegged at over 408.0 million units in 2018. This keeps the demand for protective covers at a high.
The Middle East and Africa market are anticipated to expand at a CAGR of 8.62% over the forecast period, thanks to the growing availability of mobile phones in countries such as South Africa, Ghana, and Kenya and increasing penetration of prominent vendors in the regional market. According to Pew Research Center, a majority of the population in this region owns a mobile phone, smartphone, or a basic one, with South Africa reporting the highest number of smartphone users. This has driven demand for various mobile phone accessories, including protective covers.
Mobile Phone Protective Cover Market Segmentations:
By Product
By Distribution Channel
By Region
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Mobile Phone Protective Cover Market
5.1. COVID-19 Landscape: Mobile Phone Protective Cover Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Mobile Phone Protective Cover Market, By Product
8.1. Mobile Phone Protective Cover Market, by Product, 2023-2032
8.1.1. Body Gloves
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Pouch
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Phone Skin
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Hybrid Cases
8.1.4.1. Market Revenue and Forecast (2020-2032)
8.1.5. Others
8.1.5.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Mobile Phone Protective Cover Market, By Distribution Channel
9.1. Mobile Phone Protective Cover Market, by Distribution Channel, 2023-2032
9.1.1. Online
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Offline
9.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Mobile Phone Protective Cover Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.1.3. U.S.
10.1.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.1.4. Rest of North America
10.1.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.3. UK
10.2.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.4. Germany
10.2.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.5. France
10.2.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.6. Rest of Europe
10.2.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.6.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.3. India
10.3.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.4. China
10.3.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.5. Japan
10.3.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.6. Rest of APAC
10.3.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.6.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.3. GCC
10.4.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.4. North Africa
10.4.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.5. South Africa
10.4.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.6. Rest of MEA
10.4.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.6.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.5.3. Brazil
10.5.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.5.4. Rest of LATAM
10.5.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 11. Company Profiles
11.1. Otter Products LLC
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Shenzhen Ipaky Electronic Co., Ltd
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. CG Mobile
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Incipio, LLC
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. LTE Scientific
11.5. Griffin Technology
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Amzer
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Belkin International, Inc.
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. XtremeGuard
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers