Moscato Wine Market Size, Growth, Trends, Report 2023-2032
The global moscato wine market size was estimated at around USD 1,704.77 million in 2022 and it is projected to hit around USD 4,999.86 million by 2032, growing at a CAGR of 11.36% from 2023 to 2032. By type segment, the moscato wine market in the United States was accounted for USD 240.5 million in 2022.
Key Pointers
Report Scope of the Moscato Wine Market
| Report Coverage | Details |
| Revenue Share of Europe in 2022 | 43.13% |
| CAGR of Asia Pacific | 14.06% |
| Revenue Forecast by 2032 | USD 4,999.86 million |
| Growth rate from 2023 to 2032 | CAGR of 11.36% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Companies Covered | COPPO S.R.L.; MICHELE CHIARLO; Barefoot Cellars; Azienda Agricola Saracco; yellow tail (Casella); Stella Rosa (San Antonio Winery, Inc.); Sutter Home Winery, Inc.; Bartenura; Innocent Bystander; La Spinetta |
The consumption of Moscato wine is growing owing to its use as a dessert wine. Moreover, changing consumer lifestyles and the increased demand for sweeter and lighter wine with a low alcohol percentage contributing to the market growth.
The COVID-19 pandemic had a negative impact on the Moscato wine market. According to the U.S. national wine association Wine America, in May 2020, the average winery lost 70% of tasting room sales and Direct-to-Consumer (DTC) sales via online channels increased by 66%. As the online sales came from a considerably smaller base, it couldn't compensate for the loss on-site. The halt in the tourism industry and imposed lockdowns negatively impacted wine sales at wineries and liquor stores.
The popularity of Moscato d'Asti is rising among ‘millennials’ as they are increasingly preferring wine over more conventional alcoholic beverages like beer. With the increased availability of educational materials and information about the wines they consume, many consumers are generally turning to wines, and Moscato d'Asti in particular as it compliments a wide range of foods better than most other alcoholic beverages.
Type Insights
Moscato bianco dominated the type segment accounting for the highest revenue share of 36.95% in 2022. Moscato bianco is the noblest of the Moscato family and has been farmed for at least 800 years. It is also the variety that served as the foundation for Moscato d'Asti, the style that many commercial brands want to imitate, and was the reason for the most recent Moscato boom. Moscato bianco is the most widely grown Moscato grape. It is Italy's seventh most widely planted white grape with around 11,500 hectares under vine. Consumers prefer moscato bianco because it is the most established moscato wine variety available in the market.
The moscato giallo segment is predicted to expand at the highest CAGR of 13.15% during the forecast period of 2023-2032. Moscato Giallo is a member of the Muscat family of grapes that is most typically found in the Trentino-Alto Adige area in northeastern Italy. It is most frequently used to produce air-dried passito-style sweet wines and has a similar grapey, musky flavor to most Muscat varietals. The growth of this segment can be attributed to its unique characteristics such as musky flavors, high levels of sugar, and thick skins which makes them great for the production of lusciously sweet wines.
Sales Channel Insights
The supermarkets & hypermarkets segment dominated the sales channel segment with the largest share of 21.94% in 2022. According to the New Zealand Trade and Enterprise (NZTE), supermarkets & hypermarkets in France sold around 920 million liters of wine which accounted for 62% of the total volume of wine sold in 2020, thus emerged as the biggest sales channel for wine distribution in the country. The growth of this segment can be attributed to consumer preference for supermarkets & hypermarkets due to its true one-stop shop, forgoing an additional trip to dedicated wine and spirits retailers.
The online retail segment is anticipated to expand at the highest CAGR of 14.17% during the forecast period. In the U.S., online sales of wine increased from 0.3% in 2018 to over 3% in 2022. Although that might appear to be small steps, it reflects an increasing trend in online wine sales that use direct-to-consumer (DTC) marketing as a channel. The DTC approach, in which winemakers sell directly to end users rather than through a merchant, allows consumers to engage with distant producers and receive individualized suggestions based on their purchasing history.
Additional benefits of buying wine online include ease, access to a larger selection of wines, and the option to examine ratings and reviews from other consumers to make informed purchasing selections.
Regional Insights
Europe led the market and accounted for a 43.13% share of the global revenue in 2022. According to the European Union (EU), it had 3.2 million hectares of wine plantation in 2020, equivalent to 2.0 % of the utilized agricultural area (UAA), equal to about 45 % of the world’s wine-growing areas. The Moscato wine varieties are prominently grown in Italy. Moscato bianco is one of the most cultivated native vines in Italy, widespread both in the southern and northern regions.
On the other hand, Asia Pacific is anticipated to grow at the fastest CAGR of 14.06% during the forecast period. Asia Pacific has a large and rapidly growing population, which is driving demand for alcoholic beverages. Additionally, the region is undergoing rapid urbanization, which has led to changes in lifestyle which lead to increased demand for dessert wine such as Moscato. Furthermore, factors such as more women in the workforce and rising household incomes aid the market growth in the region.
Moscato Wine Market Segmentations:
By Type
By Sales Channel
By Regional
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers