The global mushroom coffee market was surpassed at USD 2.77 billion in 2022 and is expected to hit around USD 4.75 billion by 2032, growing at a CAGR of 5.53% from 2023 to 2032. The mushroom coffee market in the United States was accounted for USD 504 million in 2022.
Key Pointers
Report Scope of the Mushroom Coffee Market
| Report Coverage | Details |
| Revenue Share of North America in 2022 | 28.87% |
| CAGR of Europe | 6.56% |
| Revenue Forecast by 2032 | USD 4.75 billion |
| Growth rate from 2023 to 2032 | CAGR of 5.53% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Companies Covered | RYZE; Mushroom Cups International; Real Mushrooms; Four Sigmatic.; Laird Superfood; Rheal; Om Mushroom Superfood; NeuRoast; DIRTEA; La Republica Superfoods |
The market expansion is anticipated to be fueled by the rising preference for ready-to-drink & premium coffees and the increasing number of coffee shops worldwide. In addition, the growing demand for mushroom coffee can be attributed to a variety of factors, including the rising awareness of the medicinal benefits of mushrooms, flavorful coffee experiences, and increased awareness of ethical & sustainable sourcing practices.
In recent years, there has been a growing interest in functional foods that have added health benefits beyond their basic nutritional content. Mushroom coffee, which contains medicinal mushroom like lion's mane, has been acknowledged for its potential cognitive and immune-boosting benefits. As a result, more people are seeking out mushroom coffee as a functional food option.Consumers are increasingly seeking out healthy and natural food options, and mushroom coffee is one of the trending beverages among others. It is often marketed as a natural and nutritious alternative to regular coffee and may appeal to consumers who are looking to reduce their caffeine intake or want to try something new and healthy.
Moreover, consumers are increasingly seeking out alternative coffee options, such as decaf or herbal coffee blends. Mushroom coffee, which offers a unique and natural flavor profile, may be seen as another appealing option for consumers looking for something different.
The COVID-19 had a significant impact on the mushroom coffee industry. The pandemic has affected global supply chains, causing shortages in coffee and mushroom extract production, transit, and distribution. This has led to price increases and supply chain challenges for producers and retailers. It has changed the way that many people consume coffee and other beverages, with many people working from home and spending more time indoors. This has led to a shift in demand towards packaged coffee products for home consumption, such as beans, ground coffee, and instant coffee. In the case of mushroom coffee, this shift may have led to an increase in demand for packaged mushroom coffee products.
Form Insights
The powder segment dominated the form segment with a share of 62.24% in 2022. The iInstant/powder coffee has a longer shelf life compared to traditional coffee, which means it can be stored for longer periods without going stale. This makes it a practical choice for consumers who want to stock up on their favorite beverage or who live in areas where fresh coffee is not readily available. Four Sigmatic offers instant mushroom coffee with lion’s mane and chaga mushrooms.
The grounded segment is estimated to grow at a CAGR of about 5.85% during the forecast period. As ground coffee allows consumers to customize their coffee to their preference, such as choosing the coarseness of the grind or the brewing method. This level of customization enables coffee enthusiasts to experiment with different brewing techniques and create unique flavors.
Mushroom Extract Insights
The Chaga segment dominated the mushroom extract segment with a share of 28.52% in 2022. Chaga mushroom has a mild, earthy flavor that pairs well with coffee. The extract adds a nutty, slightly sweet taste to coffee, creating a unique flavor profile that appeals to coffee lovers who are looking for something new and different. Moreover, chaga mushroom is known for its potential health benefits, including boosting the immune system, reducing inflammation, and promoting overall wellness.
The lion’s mane mushroom extract segment is estimated to grow at a CAGR of 6.33% during the forecast period. ion's Mane mushroom is relatively easy to cultivate and is widely available in many parts of the world. This means that it can be used as a cost-effective and sustainable ingredient in mushroom coffee blends. Additionally, lion's Mane mushroom coffee can be a great option for people following a vegan or gluten-free diet, as it contains no animal products or gluten-containing grains.
Caffeine Content Insights
The caffeinated segment dominated the caffeine content segment with a share of 73.56% in 2022. For many people, the taste of coffee is a major reason why they consume it. Caffeine is known to enhance the flavor of coffee and can make it taste more rich and robust. This may be one reason why some people prefer caffeinated coffee to decaffeinated coffee.
The decaffeinated segment is estimated to grow at a CAGR of 6.21% during the forecast period. Decaffeinated coffee can provide a way to enjoy the flavor and ritual of coffee without disrupting sleep. Some types of mushrooms, including Lion's Mane, have a unique and delicate flavor that may be overshadowed by the strong taste of caffeine in regular coffee.
Packaging Insights
The containers/packets segment dominated the packaging segment with a share of 49.63% in 2022. Containers/packets can help to preserve the freshness of the coffee by preventing exposure to oxygen and moisture, which can cause coffee to go stale or lose flavor over time. This can help to ensure that the mushroom coffee tastes as fresh and flavorful as possible.
The sachets segment is estimated to grow at a significant CAGR of 6.14% during the forecast period. Mushroom coffee sachets are easy to use and require minimal preparation. Simply tear open the sachet, pour the coffee into a cup, and add hot water. This can be a convenient option for busy people who want a quick and easy way to make coffee.
Distribution Channel Insights
The supermarkets/hypermarkets dominated the distribution channel segment with a share of 45.08% in 2022. Supermarkets/hypermarkets are often located in easily accessible areas, such as neighborhoods or near workplaces, making it simple for customers to pick up their preferred mushroom coffee on the go. Furthermore, supermarkets typically offer a wide variety of coffee brands, roasts, and flavors, allowing consumers to find the coffee that best suits their preferences. This can be particularly appealing to people who enjoy trying new and different types of coffee.
The online distribution channel segment is estimated to grow at a significant CAGR of 6.15% during the forecast period. Consumers are increasingly turning to online channels because they offer convenient features like high discounts, a wide selection of products in one place, easy payment options, doorstep delivery, and more. This shift in preference is driven by the convenience that these channels provide to consumers. Additionally, online retailers often carry a large variety of mushroom coffees with different flavors and brands, such as Four Sigmatic, OM Mushroom, VitaCup, Beyong, Brew and 3dRose that may not be available at traditional brick-and-mortar stores. Furthermore, it also allows consumers to choose the product that best fits their needs.
Regional Insights
North America dominated this market with a share of 28.87% in 2022. The rising interest in mushroom coffee varieties has contributed significantly to the region's growth. As healthcare continues to gain importance, the potential market for mushroom coffee in North America is anticipated to experience growth as health-conscious consumers increasingly approve of mushroom-infused beverages. Additionally, factors such as the expansion of mainstream coffee players, increased disposable incomes, and a more sophisticated coffee culture are expected to further enhance the mushroom coffee market growth in this region.
Europe is expected to witness a CAGR of 6.56% from 2023 to 2032. European consumers are increasingly seeking out alternative coffee options, such as decaf or herbal coffee blends. Mushroom coffee, which offers a unique and natural flavor profile, may be seen as another appealing option for consumers looking for something different.
Mushroom Coffee Market Segmentations:
By Form
By Mushroom Extract
By Caffeine Content
By Packaging
By Distribution Channel
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Mushroom Coffee Market
5.1. COVID-19 Landscape: Mushroom Coffee Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Mushroom Coffee Market, By Form
8.1. Mushroom Coffee Market, by Form, 2023-2032
8.1.1. Grounded
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Powder
8.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Mushroom Coffee Market, By Mushroom Extract
9.1. Mushroom Coffee Market, by Mushroom Extract, 2023-2032
9.1.1. Lion's mane
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Chaga
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Cordyceps
9.1.3.1. Market Revenue and Forecast (2020-2032)
9.1.4. Reishi
9.1.4.1. Market Revenue and Forecast (2020-2032)
9.1.5. Others
9.1.5.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Mushroom Coffee Market, By Caffeine Content
10.1. Mushroom Coffee Market, by Caffeine Content, 2023-2032
10.1.1. Caffeinated
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Decaffeinated
10.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Mushroom Coffee Market, By Packaging
11.1. Mushroom Coffee Market, by Packaging, 2023-2032
11.1.1. Sachets
11.1.1.1. Market Revenue and Forecast (2020-2032)
11.1.2. Containers/Packets
11.1.2.1. Market Revenue and Forecast (2020-2032)
11.1.3. Coffee Pods
11.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 12. Global Mushroom Coffee Market, By Distribution Channel
12.1. Mushroom Coffee Market, by Distribution Channel, 2023-2032
12.1.1. Supermarkets/Hypermarkets
12.1.1.1. Market Revenue and Forecast (2020-2032)
12.1.2. Convenience stores
12.1.2.1. Market Revenue and Forecast (2020-2032)
12.1.3. Online
12.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 13. Global Mushroom Coffee Market, Regional Estimates and Trend Forecast
13.1. North America
13.1.1. Market Revenue and Forecast, by Form (2020-2032)
13.1.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.1.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.1.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.1.5. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.1.6. U.S.
13.1.6.1. Market Revenue and Forecast, by Form (2020-2032)
13.1.6.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.1.6.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.1.6.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.1.7. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.1.8. Rest of North America
13.1.8.1. Market Revenue and Forecast, by Form (2020-2032)
13.1.8.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.1.8.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.1.8.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.1.8.5. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.2. Europe
13.2.1. Market Revenue and Forecast, by Form (2020-2032)
13.2.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.2.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.2.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.2.5. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.2.6. UK
13.2.6.1. Market Revenue and Forecast, by Form (2020-2032)
13.2.6.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.2.6.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.2.7. Market Revenue and Forecast, by Packaging (2020-2032)
13.2.8. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.2.9. Germany
13.2.9.1. Market Revenue and Forecast, by Form (2020-2032)
13.2.9.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.2.9.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.2.10. Market Revenue and Forecast, by Packaging (2020-2032)
13.2.11. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.2.12. France
13.2.12.1. Market Revenue and Forecast, by Form (2020-2032)
13.2.12.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.2.12.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.2.12.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.2.13. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.2.14. Rest of Europe
13.2.14.1. Market Revenue and Forecast, by Form (2020-2032)
13.2.14.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.2.14.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.2.14.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.2.15. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.3. APAC
13.3.1. Market Revenue and Forecast, by Form (2020-2032)
13.3.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.3.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.3.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.3.5. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.3.6. India
13.3.6.1. Market Revenue and Forecast, by Form (2020-2032)
13.3.6.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.3.6.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.3.6.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.3.7. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.3.8. China
13.3.8.1. Market Revenue and Forecast, by Form (2020-2032)
13.3.8.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.3.8.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.3.8.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.3.9. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.3.10. Japan
13.3.10.1. Market Revenue and Forecast, by Form (2020-2032)
13.3.10.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.3.10.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.3.10.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.3.10.5. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.3.11. Rest of APAC
13.3.11.1. Market Revenue and Forecast, by Form (2020-2032)
13.3.11.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.3.11.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.3.11.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.3.11.5. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.4. MEA
13.4.1. Market Revenue and Forecast, by Form (2020-2032)
13.4.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.4.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.4.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.4.5. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.4.6. GCC
13.4.6.1. Market Revenue and Forecast, by Form (2020-2032)
13.4.6.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.4.6.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.4.6.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.4.7. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.4.8. North Africa
13.4.8.1. Market Revenue and Forecast, by Form (2020-2032)
13.4.8.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.4.8.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.4.8.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.4.9. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.4.10. South Africa
13.4.10.1. Market Revenue and Forecast, by Form (2020-2032)
13.4.10.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.4.10.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.4.10.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.4.10.5. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.4.11. Rest of MEA
13.4.11.1. Market Revenue and Forecast, by Form (2020-2032)
13.4.11.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.4.11.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.4.11.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.4.11.5. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.5. Latin America
13.5.1. Market Revenue and Forecast, by Form (2020-2032)
13.5.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.5.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.5.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.5.5. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.5.6. Brazil
13.5.6.1. Market Revenue and Forecast, by Form (2020-2032)
13.5.6.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.5.6.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.5.6.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.5.7. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.5.8. Rest of LATAM
13.5.8.1. Market Revenue and Forecast, by Form (2020-2032)
13.5.8.2. Market Revenue and Forecast, by Mushroom Extract (2020-2032)
13.5.8.3. Market Revenue and Forecast, by Caffeine Content (2020-2032)
13.5.8.4. Market Revenue and Forecast, by Packaging (2020-2032)
13.5.8.5. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 14. Company Profiles
14.1. RYZE
14.1.1. Company Overview
14.1.2. Product Offerings
14.1.3. Financial Performance
14.1.4. Recent Initiatives
14.2. Mushroom Cups International
14.2.1. Company Overview
14.2.2. Product Offerings
14.2.3. Financial Performance
14.2.4. Recent Initiatives
14.3. Real Mushrooms
14.3.1. Company Overview
14.3.2. Product Offerings
14.3.3. Financial Performance
14.3.4. Recent Initiatives
14.4. Four Sigmatic.
14.4.1. Company Overview
14.4.2. Product Offerings
14.4.3. Financial Performance
14.4.4. Recent Initiatives
14.5. Laird Superfood
14.5.1. Company Overview
14.5.2. Product Offerings
14.5.3. Financial Performance
14.5.4. Recent Initiatives
14.6. Rheal
14.6.1. Company Overview
14.6.2. Product Offerings
14.6.3. Financial Performance
14.6.4. Recent Initiatives
14.7. Om Mushroom Superfood
14.7.1. Company Overview
14.7.2. Product Offerings
14.7.3. Financial Performance
14.7.4. Recent Initiatives
14.8. NeuRoast
14.8.1. Company Overview
14.8.2. Product Offerings
14.8.3. Financial Performance
14.8.4. Recent Initiatives
14.9. DIRTEA
14.9.1. Company Overview
14.9.2. Product Offerings
14.9.3. Financial Performance
14.9.4. Recent Initiatives
14.10. La Republica Superfoods
14.10.1. Company Overview
14.10.2. Product Offerings
14.10.3. Financial Performance
14.10.4. Recent Initiatives
Chapter 15. Research Methodology
15.1. Primary Research
15.2. Secondary Research
15.3. Assumptions
Chapter 16. Appendix
16.1. About Us
16.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers